{"id":15672,"date":"2022-07-19T09:18:55","date_gmt":"2022-07-19T07:18:55","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=183675"},"modified":"2022-07-21T11:10:50","modified_gmt":"2022-07-21T09:10:50","slug":"jung-von-matt-brand-identity-bringt-faigle-in-bewegung","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2022-07-19\/jung-von-matt-brand-identity-bringt-faigle-in-bewegung\/","title":{"rendered":"Jung von Matt Brand Identity bringt Faigle in Bewegung"},"content":{"rendered":"<img class=\"aligncenter wp-image-183682 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">As a partner for input, output, outsourcing and 3D solutions, Faigle has stood for quality, service and innovation for more than 85 years. <\/span><span style=\"vertical-align: inherit\">Over the years, a variety of offers has emerged that has made orientation difficult, both internally and externally.<\/span><\/span>\r\n\r\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">In order to solve this challenge, the brand experts at Jung von Matt Brand Identity first sharpened the positioning together with Faigle: Faigle is a visionary partner who leads companies into the future with tailor-made solutions and the best service. <\/span><span style=\"vertical-align: inherit\">A power brand for the digital world.<\/span><\/span>\r\n\r\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">For this power, the range of services was bundled, the brand architecture was rethought and the number of brands was reduced. <\/span><span style=\"vertical-align: inherit\">To give the brand even more impact, the brand design was also modernized and made more digital.<\/span><\/span>\r\n<h3><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Complex and alive<\/span><\/span><\/strong><\/h3>\r\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The heart of the new appearance is the word mark and the key visual. <\/span><span style=\"vertical-align: inherit\">The new wordmark communicates the accessibility and dynamism of the company with lowercase italic letters. <\/span><span style=\"vertical-align: inherit\">The complexity of the range of services is illustrated by the key visual, which is based on the data flows of a code matrix and is constantly in motion. <\/span><span style=\"vertical-align: inherit\">Together with a vibrant color palette, it becomes a lively design element with a high recognition value.<\/span><\/span>\r\n\r\n<span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">The brand design expresses the brand at all digital and analogue touchpoints and is intended to make the sharpened positioning tangible. <\/span><span style=\"vertical-align: inherit\">In addition to the look &amp; feel for the web and social media, design concepts for corporate fashion, vehicle lettering and stationery have also been created and are currently being implemented.<\/span><\/span>\r\n\r\n<img class=\"aligncenter wp-image-183676 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle3.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183677 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle4.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183678 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle5.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183679 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle6.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183680 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle8.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183681 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle9.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/> <img class=\"aligncenter wp-image-183683 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/220705_MM_Faigle2.jpg\" alt=\"faigle\" width=\"1200\" height=\"675\" \/>\r\n<div class=\"wp-video\" style=\"width: 768px\"><!-- [if lt IE 9]&gt;document.createElement('video');&lt;![endif]-->\r\n<video id=\"video-183675-1\" class=\"wp-video-shortcode\" preload=\"metadata\" controls=\"controls\" width=\"768\" height=\"432\"><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Keyvisual_mit_Logo.mp4\">https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/07\/Keyvisual_mit_Logo.mp4<\/a><\/video><\/div>\r\n\r\n<hr \/>\r\n\r\n<strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Responsible at Faigle:<\/span><\/span><\/strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Tanja Arnold (Head of Marketing). <\/span><\/span><strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Responsible at Jung von Matt Brand Identity:<\/span><\/span><\/strong><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"> Diana Geissel (strategy and project management) Piera Wolf, Loraine Olalia, Christina Widmann (design).<\/span><\/span>","protected":false},"excerpt":{"rendered":"<p>Als Partner f\u00fcr Input-, Output-, Outsourcing- und 3D-L\u00f6sungen steht Faigle seit mehr als 85 Jahren f\u00fcr Qualit\u00e4t, Service und Innovation. \u00dcber die Jahre ist dabei eine Angebotsvielfalt entstanden, die sowohl nach innen als auch nach aussen die Orientierung erschwerte. Um diese Herausforderung zu l\u00f6sen, haben die Markenexpert:innen von Jung von Matt Brand Identity zun\u00e4chst gemeinsam [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Faigle","_yoast_wpseo_metadesc":"Das Familienunternehmen Faigle hat gemeinsam mit Jung von Matt Brand Identity die Positionierung, Markenarchitektur sowie das Erlebnis mit der Marke modernisiert.","articlekey":"","footnotes":""},"categories":[29],"tags":[3015,2740],"class_list":["post-15672","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-faigle","tag-jung-von-matt-brand-identity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jung von Matt Brand Identity bringt Faigle in Bewegung - Organisator<\/title>\n<meta name=\"description\" content=\"Das Familienunternehmen Faigle hat gemeinsam mit Jung von Matt Brand Identity die Positionierung, Markenarchitektur sowie das Erlebnis mit der Marke modernisiert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.werbewoche.ch\/de\/marketing\/marken\/2022-07-19\/jung-von-matt-brand-identity-bringt-faigle-in-bewegung\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jung von Matt Brand Identity bringt Faigle in Bewegung - 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