{"id":16748,"date":"2022-08-30T16:46:07","date_gmt":"2022-08-30T14:46:07","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=185225"},"modified":"2024-11-22T08:01:27","modified_gmt":"2024-11-22T07:01:27","slug":"yellow-kreiert-den-look-der-sustainability-days","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2022-08-30\/yellow-kreiert-den-look-der-sustainability-days\/","title":{"rendered":"Yellow kreiert den Look der Sustainability Days"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-185226 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_1.jpg\" alt=\"Sustainability Days\" width=\"1200\" height=\"848\" \/>Urbanisierung, Neo-\u00d6kologie und Konnektivit\u00e4t sowie ihre zahlreichen Folgetrends stellen Gesellschaft und Wirtschaft vor grosse Herausforderungen. Dies f\u00fchrt zu einer Transformation, die von Digitalisierung und Nachhaltigkeit getrieben wird. In der Folge verschmelzen immer mehr Technologien, Branchen und Berufsfelder und es entstehen interdisziplin\u00e4re L\u00f6sungen. Diese Entwicklung nimmt die MCH Group mit den Sustainability Days auf und bietet unter ihrem Dach vorerst vier Plattformen an.<\/p>\r\n<p>Auf dieser Grundlage hat die MCH Group das Team von Yellow gebrieft. Als weitere Herausforderung kam dazu, dass etablierte Formate wie die Smart Suisse und die Messe f\u00fcr Umwelttechnik MUT unter das Dach der Sustainability Days aufgenommen wurden.<\/p>\r\n<p>Entstanden ist ein Markenhaus aus einer Dachmarke und vier Subbrands. Um sowohl dem gesamten Event eine unverkennbare Identit\u00e4t zu geben, gleichzeitig jedoch die thematische Individualit\u00e4t der vier Plattformen zu respektieren, hat Yellow eine modulare Bildwelt entwickelt. Entstanden ist ein vielf\u00e4ltiges, flexibles und doch visuell einheitliches Erscheinungsbild. Erste Umsetzungen der Markenkreation sind aktuell bei der Ausstellerakquise und online im Einsatz.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-185227\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_2.jpg\" alt=\"\" width=\"1200\" height=\"848\" \/> <img class=\"aligncenter size-full wp-image-185228\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/08\/Yellow_MCH_Sustainability-Days_3.jpg\" alt=\"\" width=\"1200\" height=\"848\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei MCH Group:<\/strong> Julien Rousseau (Brand Director), Marina Rusch (Head of Marketing &amp; Communications). <strong>Verantwortliche <\/strong><strong>Agentur:<\/strong> Yellow.<\/p>","protected":false},"excerpt":{"rendered":"<p>Urbanisierung, Neo-\u00d6kologie und Konnektivit\u00e4t sowie ihre zahlreichen Folgetrends stellen Gesellschaft und Wirtschaft vor grosse Herausforderungen. Dies f\u00fchrt zu einer Transformation, die von Digitalisierung und Nachhaltigkeit getrieben wird. In der Folge verschmelzen immer mehr Technologien, Branchen und Berufsfelder und es entstehen interdisziplin\u00e4re L\u00f6sungen. Diese Entwicklung nimmt die MCH Group mit den Sustainability Days auf und bietet [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Sustainability Days","_yoast_wpseo_metadesc":"MCH Group lanciert Sustainability Days: Interdisziplin\u00e4re Plattformen f\u00fcr Nachhaltigkeit und Digitalisierung.","articlekey":"","footnotes":""},"categories":[29],"tags":[3357,3358],"class_list":["post-16748","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-live-kommunikation","tag-mch-group"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yellow kreiert den Look der Sustainability Days - Organisator<\/title>\n<meta name=\"description\" content=\"MCH Group lanciert Sustainability Days: Interdisziplin\u00e4re Plattformen f\u00fcr Nachhaltigkeit und Digitalisierung.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2022-08-30\/yellow-kreiert-den-look-der-sustainability-days\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Yellow kreiert den Look der Sustainability Days - 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