{"id":17904,"date":"2022-11-22T11:55:58","date_gmt":"2022-11-22T10:55:58","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190263"},"modified":"2024-11-20T10:04:35","modified_gmt":"2024-11-20T09:04:35","slug":"serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2022-11-22\/serviceplan-inszeniert-b2b-imagefilm-fuer-accelleron\/","title":{"rendered":"Serviceplan inszeniert B2B-Imagefilm f\u00fcr Accelleron"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190264 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/header-accelleron-imagefilm-serviceplan.jpg\" alt=\"Accelleron Imagefilm\" width=\"1200\" height=\"900\" \/>Der neue Imagefilm f\u00fcr Accelleron sollte \u00fcber die gewohnte B2B-Sprache hinausgehen und die Bedeutung des Unternehmens zum Ausdruck bringen. Das Publikum sollte ein Bewusstsein f\u00fcr Accelleron und f\u00fcr die Motivation seiner Mitarbeiter entwickeln. Laut Serviceplan Suisse wirke \u00abMove Further\u00bb daher eher wie ein engagiertes Bekenntnis zur Mission des Unternehmens als ein Imagefilm. In seiner vollen L\u00e4nge von etwas mehr als zwei Minuten nimmt der Film die Zuschauenden mit auf eine Reise durch die Welt des Unternehmens und r\u00fcckt dabei jene Menschen in den Fokus, die Accelleron ausmachen.<\/p>\r\n<p>Der Film wurde in Hamburg und Baden gedreht und wird vorerst auf den eigenen Kan\u00e4len von Accelleron ver\u00f6ffentlicht. Weitere Ausstrahlungen sind in den n\u00e4chsten Monaten geplant.<\/p>\r\n<p><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Accelleron:<\/strong> Magdalena Okopska (Vice President Communications), Antonietta Allocca (Head of Brand Management and Partnership). <strong>Verantwortlich bei ABB:<\/strong> Nicolas Ziegler (Head of Brand Management), Lena Po\u00ebll (Head of Brand Design and Governance). <strong>Verantwortlich bei Serviceplan Suisse und Plan.Net Suisse:<\/strong> Peter Sch\u00e4fer (Chief Strategy Officer), Micha Seger (Executive Creative Director), Philipp Intlekofer (Art Direction), Henry Clarke, Joss Arnott (Copywriter), Muriel Laporta-Ast\u00e9, Tom Hubli, Sylvia Kohler und Caroline Ronzani (Beratung), Pam H\u00fcgli und Raul Serrat (Gesamtverantwortung). <strong>Filmproduktion:<\/strong> Stefan Girtanner (Shining Film). <strong>Regie:<\/strong> Marco Lutz.<\/p>","protected":false},"excerpt":{"rendered":"<p>Der neue Imagefilm f\u00fcr Accelleron sollte \u00fcber die gewohnte B2B-Sprache hinausgehen und die Bedeutung des Unternehmens zum Ausdruck bringen. Das Publikum sollte ein Bewusstsein f\u00fcr Accelleron und f\u00fcr die Motivation seiner Mitarbeiter entwickeln. Laut Serviceplan Suisse wirke \u00abMove Further\u00bb daher eher wie ein engagiertes Bekenntnis zur Mission des Unternehmens als ein Imagefilm. In seiner vollen [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Accelleron Imagefilm","_yoast_wpseo_metadesc":"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. Ver\u00f6ffentlicht auf eigenen Kan\u00e4len.","articlekey":"","footnotes":""},"categories":[29],"tags":[3515,3516,3517],"class_list":["post-17904","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelleron","tag-plan-net-suisse","tag-serviceplan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Serviceplan inszeniert B2B-Imagefilm f\u00fcr Accelleron - Organisator<\/title>\n<meta name=\"description\" content=\"Neuer Imagefilm \u201eMove Further\u201c: Accelleron zeigt Mission und Motivation. 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