{"id":17926,"date":"2022-11-24T15:05:53","date_gmt":"2022-11-24T14:05:53","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=190433"},"modified":"2024-11-20T09:04:53","modified_gmt":"2024-11-20T08:04:53","slug":"heads-positioniert-gryps-neu","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/","title":{"rendered":"Heads positioniert Gryps neu"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-190436 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_1.jpg\" alt=\"Gryps\" width=\"1200\" height=\"897\" \/><\/p>\r\n<p>Gryps unterst\u00fctzt \u00fcber 45\u2019000 Schweizer KMU-Betriebe in ihrem Gesch\u00e4ftsalltag. Die digitale Service-Plattform ist ein Tochterunternehmen von Axel Springer Schweiz und bietet Unternehmer:innen Offertvermittlung sowie Informationen und Beratung zur Entlastung im Administrativbereich.<\/p>\r\n<p>Heads hat f\u00fcr das Online-Portal die Positionierung gesch\u00e4rft, das Corporate Wording weiterentwickelt und das Selbstverst\u00e4ndnis mittels Markenversprechen und Claim ausformuliert: Das Versprechen \u00abMeistern Sie Ihren KMU-Gesch\u00e4ftsalltag clever und unabh\u00e4ngig. Dank Gryps ist vieles einfach gut gel\u00f6st\u00bb gibt es auch in Kurzform als Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb. Ausserdem wurde das Erscheinungsbild konsequent auf kleine und mittlere Unternehmen ausgerichtet.<\/p>\r\n<p>Mit der Neugestaltung von Logo, Unternehmensfarben und -schriften und der Entwicklung eines Bildkonzepts, direkt aus der KMU-Welt, tritt die Plattform nun moderner auf und vermittelt klar, dass sich Gryps ganz in den Dienst der KMU stellt \u2013 dem R\u00fcckgrat der Schweizer Wirtschaft.<img class=\"aligncenter size-full wp-image-190434\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_5.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190437\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_3.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190438\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_4.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/> <img class=\"aligncenter size-full wp-image-190435\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2022\/11\/221123_Heads_Gryps_6.jpg\" alt=\"\" width=\"1200\" height=\"897\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Gryps unterst\u00fctzt \u00fcber 45\u2019000 Schweizer KMU-Betriebe in ihrem Gesch\u00e4ftsalltag. Die digitale Service-Plattform ist ein Tochterunternehmen von Axel Springer Schweiz und bietet Unternehmer:innen Offertvermittlung sowie Informationen und Beratung zur Entlastung im Administrativbereich. Heads hat f\u00fcr das Online-Portal die Positionierung gesch\u00e4rft, das Corporate Wording weiterentwickelt und das Selbstverst\u00e4ndnis mittels Markenversprechen und Claim ausformuliert: Das Versprechen \u00abMeistern Sie [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Gryps","_yoast_wpseo_metadesc":"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[3522,3523],"class_list":["post-17926","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gryps","tag-heads"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heads positioniert Gryps neu - Organisator<\/title>\n<meta name=\"description\" content=\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. 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Neu gestaltetes Logo und Claim \u00abEinfach gut f\u00fcrs Gesch\u00e4ft\u00bb.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/de\/marketing\/2022-11-24\/heads-positioniert-gryps-neu\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-24T14:05:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20T08:04:53+00:00\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Heads positioniert Gryps neu\",\"datePublished\":\"2022-11-24T14:05:53+00:00\",\"dateModified\":\"2024-11-20T08:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\"},\"wordCount\":145,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123_Heads_Gryps_1.jpg\",\"keywords\":[\"Gryps\",\"Heads\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/\",\"name\":\"Heads positioniert Gryps neu - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2022-11-24\\\/heads-positioniert-gryps-neu\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.werbewoche.ch\\\/wp-content\\\/uploads\\\/2022\\\/11\\\/221123_Heads_Gryps_1.jpg\",\"datePublished\":\"2022-11-24T14:05:53+00:00\",\"dateModified\":\"2024-11-20T08:04:53+00:00\",\"description\":\"Gryps: Digitale Plattform unterst\u00fctzt 45\u2019000 Schweizer KMU. 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