{"id":19394,"date":"2023-03-23T09:41:29","date_gmt":"2023-03-23T08:41:29","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=195023"},"modified":"2024-11-18T07:27:19","modified_gmt":"2024-11-18T06:27:19","slug":"swiss-brand-observer-das-sind-die-top-performer-brands","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2023-03-23\/swiss-brand-observer-das-sind-die-top-performer-brands\/","title":{"rendered":"Swiss Brand Observer: Das sind die Top-Performer-Brands"},"content":{"rendered":"
\"Swiss\r\n
Screenshot Link.<\/figcaption>\r\n<\/figure>\r\n

Ein neuer Award f\u00fcr die Top-Brands der Schweiz: Das Marktforschungsinstitut hat zum ersten Mal die Top-Performer des Jahres 2022 mit dem \u00abSwiss Brand Observer Top Brand Award 2022\u00bb und dem \u00abSwiss Brand Observer Top Mover Award 2022\u00bb ausgezeichnet.<\/p>\r\n

Der Swiss Brand Observer, das gr\u00f6sste kontinuierliche Markentracking der Schweiz, hat im vergangenen Jahr 200 Marken aus sieben Branchen untersucht und bewertet. Die Top-Performer in den Kategorien \u00abInnovation\u00bb, \u00abBrand Attractiveness\u00bb und \u00abCorporate Social Responsibility\u00bb wurden nun erstmals von Link mit dem Swiss Brand Observer Top Brand Award 2022 ausgezeichnet.<\/p>\r\n

Nicht nur der finanzielle Wert<\/h3>\r\n

Unternehmen, die hier hervorstechen, zeigen, dass sie in der Lage sind, innovative Produkte und Dienstleistungen zu entwickeln, eine starke Bindung zu ihren Kund:innen aufzubauen und soziale Verantwortung zu \u00fcbernehmen. Der Swiss Brand Observer Top Brand Award 2022 w\u00fcrdigt somit nicht nur den finanziellen Wert einer Marke, sondern auch ihre langfristige Wirkung und ihren Beitrag zur Gesellschaft.<\/p>\r\n

Link verleiht dieses Jahr zum ersten Mal auch den Swiss Brand Observer Top Mover Award 2022 und zeichnet diejenigen Marken aus, die sich im vergangenen Jahr besonders positiv entwickelt haben, insbesondere im Vergleich zur Konkurrenz. Konkret werden Marken mit einer besonders positiven Entwicklung in den Bereichen Brand Consideration und Kundenzufriedenheit ausgezeichnet, wobei beide Kennzahlen zu gleichen Teilen in die Berechnung einfliessen. Der Swiss Brand Observer trackt seit September 2021 w\u00f6chentlich 26 KPIs relevanter Marken aus der Schweiz \u2013 das vergangene Jahr 2022 war das erste vollst\u00e4ndige Messjahr.<\/p>\r\n

Die Gewinner im \u00dcberblick<\/h3>\r\n

Top Brand Award: Kategorie Brand Attractiveness \u2013 Top 3<\/strong><\/p>\r\n

    \r\n\t
  • Finanzdienstleister: 1. Twint, 2. Neon, 3. Raiffeisen<\/li>\r\n\t
  • Krankenkassen & Versicherungen: 1. Die Mobiliar, 2. Swica, 3. Helsana<\/li>\r\n\t
  • Telekommunikation & Entertainment: 1. Wingo, 2. Netflix, 3. Swisscom<\/li>\r\n\t
  • Onlinehandel: 1. Galaxus, 2. Digitec, 3. Orell F\u00fcssli<\/li>\r\n\t
  • Station\u00e4rer Handel: 1. Migros, 2. Coop, 3. Ikea<\/li>\r\n\t
  • FMCG Brands: 1. Zweifel, 2. Lindt, 3. Ovomaltine<\/li>\r\n\t
  • Anbieter & Dienstleister: 1. SBB, 2. Swiss, 3. TCS<\/li>\r\n<\/ul>\r\n

    Top Brand Award: Kategorie Corporate Social Responsibility \u2013 Top 3<\/strong><\/p>\r\n

      \r\n\t
    • Finanzdienstleister: 1. Raiffeisen, 2. Kantonalbanken, 3. PostFinance<\/li>\r\n\t
    • Krankenkassen & Versicherungen: 1. Die Mobiliar, 2. Suva, 3. Helsana<\/li>\r\n\t
    • Telekommunikation & Entertainment: 1. Swisscom, 2. M-Budget Mobile, 3. Netflix<\/li>\r\n\t
    • Onlinehandel: 1. Migros online, 2. Coop online, 3. postshop.ch<\/li>\r\n\t
    • Station\u00e4rer Handel: 1. Migros, 2. Volg, 3. Coop<\/li>\r\n\t
    • FMCG Brands: 1. Rivella, 2. Ovomaltine, 3. Zweifel<\/li>\r\n\t
    • Anbieter & Dienstleister: 1. SBB, 2. Postauto, 3. TCS<\/li>\r\n<\/ul>\r\n

      Top Brand Award: Kategorie Innovation \u2013 Top 3<\/strong><\/p>\r\n

        \r\n\t
      • Finanzdienstleister: 1. Twint, 2. Raiffeisen, 3. Revolut<\/li>\r\n\t
      • Krankenkassen & Versicherungen: 1. Die Mobiliar, 2. AXA, 3. Helsana<\/li>\r\n\t
      • Telekommunikation & Entertainment: 1. Netflix, 2. Swisscom, 3. Disney+<\/li>\r\n\t
      • Onlinehandel: 1. Galaxus, 2. Digitec, 3. Brack.ch<\/li>\r\n\t
      • Station\u00e4rer Handel: 1. Migros, 2. Ikea, 3. Coop<\/li>\r\n\t
      • FMCG Brands: 1. Zweifel, 2. Nespresso,3. Ovomaltine<\/li>\r\n\t
      • Anbieter & Dienstleister: 1. SBB, 2. Mobility, 3. Uber<\/li>\r\n<\/ul>\r\n

        Top Mover Award<\/strong><\/p>\r\n

          \r\n\t
        • Apple Pay<\/li>\r\n\t
        • KPT<\/li>\r\n\t
        • Play Suisse<\/li>\r\n\t
        • Salt<\/li>\r\n\t
        • YouTube Premium<\/li>\r\n\t
        • Ricardo<\/li>\r\n\t
        • Jumbo<\/li>\r\n\t
        • avec<\/li>\r\n\t
        • Ricola<\/li>\r\n\t
        • Volvic<\/li>\r\n\t
        • Lotus<\/li>\r\n\t
        • comparis.ch<\/li>\r\n\t
        • JobScout24<\/li>\r\n<\/ul>","protected":false},"excerpt":{"rendered":"

          Ein neuer Award f\u00fcr die Top-Brands der Schweiz: Das Marktforschungsinstitut hat zum ersten Mal die Top-Performer des Jahres 2022 mit dem \u00abSwiss Brand Observer Top Brand Award 2022\u00bb und dem \u00abSwiss Brand Observer Top Mover Award 2022\u00bb ausgezeichnet. Der Swiss Brand Observer, das gr\u00f6sste kontinuierliche Markentracking der Schweiz, hat im vergangenen Jahr 200 Marken aus [\u2026]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Brand Observer","_yoast_wpseo_metadesc":"Swiss Brand Observer 2022: Top Brand und Top Mover Awards f\u00fcr herausragende Marken in Innovation und CSR.","articlekey":"","footnotes":""},"categories":[29],"tags":[3695],"class_list":["post-19394","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-swiss-brand-observer"],"acf":[],"yoast_head":"\nSwiss Brand Observer: Das sind die Top-Performer-Brands - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Brand Observer 2022: Top Brand und Top Mover Awards f\u00fcr herausragende Marken in Innovation und CSR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2023-03-23\/swiss-brand-observer-das-sind-die-top-performer-brands\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Swiss Brand Observer: Das sind die Top-Performer-Brands - 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