{"id":22921,"date":"2023-11-02T11:15:50","date_gmt":"2023-11-02T10:15:50","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=205816"},"modified":"2024-11-13T10:20:32","modified_gmt":"2024-11-13T09:20:32","slug":"universitaet-st-gallen-ist-neuer-partner-des-marketing-tech-lab","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2023-11-02\/universitaet-st-gallen-ist-neuer-partner-des-marketing-tech-lab\/","title":{"rendered":"Universit\u00e4t St. Gallen ist neuer Partner des Marketing Tech Lab"},"content":{"rendered":"<figure id=\"attachment_205817\" class=\"wp-caption alignnone\" style=\"width: 1400px\" aria-describedby=\"caption-attachment-205817\"><img class=\"alignnone wp-image-205817 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2023\/11\/Dr.-Ralf-Strauss_MTS24-1-scaled.jpg\" alt=\"Marketing Tech Monitor\" width=\"1400\" height=\"934\" \/>\r\n<figcaption id=\"caption-attachment-205817\" class=\"wp-caption-text\">Dr. Ralf Strau\u00df, Gr\u00fcnder und Managing Partner des Marketing Tech Labs sowie Initiator des Marketing Tech Summit globalisiert seine Aktivit\u00e4ten in Kooperation mit der Universit\u00e4t St. Gallen. Bild: Axel Gross.<\/figcaption>\r\n<\/figure>\r\n<p>Als Knowledge- und Studienpartner begleitet das IMC-HSG damit alle Entwicklungen rund um den von Marketing Tech Lab entwickelten Marketing Tech Monitor samt seiner Live-Veranstaltung, dem Marketing Tech Summit.<\/p>\r\n<p>Eine Entwicklung, von der die Zielgruppe der D-CMOs \/ CMOs profitiert: Durch das weltweite Netzwerk an Marketing-Verbindungen der Universit\u00e4t St. Gallen werden die, bisher auf die DACH-Region fokussierten Aktivit\u00e4ten, global ausgeweitet. Die IMC-HSG unterst\u00fctzt und ber\u00e4t MTL vor allem in quantitativen und qualitativen Erhebungen sowie in den Auswertungen und Ableitungen von Handlungsempfehlungen.<\/p>\r\n<p>F\u00fcr die Benchmarkstudie Marketing Tech Monitor werden j\u00e4hrlich rund 1.600 Marketing-Verantwortliche in DACH befragt. Beim Marketing Tech Summit, der dieses Jahr bereits zum 5. Mal stattfand, wurden daraus eine Vielzahl an Best-Practices-Beispielen von Fach-Experten aus allen Industriesegmenten vorgestellt und mit dem Fachpublikum diskutiert.<\/p>\r\n<h3><b>\u00ab<\/b>Vorfreude auf die Zusammenarbeit<b>\u00bb<\/b><\/h3>\r\n<p>Das IMC-HSG, f\u00fchrend in der Forschung und Lehre in den Bereichen Marketing Management und Consumer Behavior, bringt in diese Zusammenarbeit seine weitreichende Expertise ein.<\/p>\r\n<p>Prof. Dr. Marcus Sch\u00f6gel vom IMC-HSG sagt hierzu: <b>\u00ab<\/b>Der Marketing Tech Monitor ist DAS Standardwerk f\u00fcr Marketing-Entscheider in der DACH Region. Der Austausch zwischen akademischer Forschung und praktischer Erfahrung wird auf beiden Seiten dazu beitragen, innovative und wirkungsvolle L\u00f6sungen f\u00fcr s\u00e4mtliche Herausforderungen im Bereich Marketing Technology zu entwickeln. Wir freuen uns sehr auf die Zusammenarbeit mit Marketing Tech Lab.<b>\u00bb<\/b><\/p>\r\n<p>Dr. Ralf Strau\u00df, Managing Partner Marketing Tech Lab GmbH und Chairman European Marketing Confederation, erg\u00e4nzt: <b>\u00ab<\/b>Wir f\u00fchlen uns geehrt und in unserem Anspruch best\u00e4tigt, von der Universit\u00e4t St. Gallen als einer der renommiertesten Universit\u00e4ten weltweit hierf\u00fcr angesprochen worden zu sein. Diese Kooperation erm\u00f6glicht es uns, unsere \u00a0Handlungsempfehlungen von der DACH-Region auszuweiten und zuk\u00fcnftig innovative L\u00f6sungen im Bereich Data-Driven Marketing und Vertrieb weltweit anzubieten.<b>\u00bb<\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Das Institut f\u00fcr Marketing und Customer Insight der Universit\u00e4t St. Gallen (IMC-HSG) kooperiert ab sofort mit der digitalen Unternehmensberatung Marketing Tech Lab GmbH (MTL).<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Marketing Tech Monitor","_yoast_wpseo_metadesc":"Marketing Tech Monitor globalisiert: Kooperation mit Universit\u00e4t St. Gallen bringt neue Chancen f\u00fcr CMOs.","articlekey":"","footnotes":""},"categories":[29],"tags":[3992,3993,3994,3995,3996,3997],"class_list":["post-22921","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-dach","tag-hsg","tag-imc-hsg","tag-marcus-schoegel","tag-marketing-tech-monitor","tag-science"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - 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