{"id":25766,"date":"2024-03-08T09:57:54","date_gmt":"2024-03-08T08:57:54","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=211679"},"modified":"2024-11-11T10:34:33","modified_gmt":"2024-11-11T09:34:33","slug":"charles-blunier-co-schafft-neues-branding-fuer-system4","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-03-08\/charles-blunier-co-schafft-neues-branding-fuer-system4\/","title":{"rendered":"Charles Blunier &amp; Co. schafft neues Branding f\u00fcr System4"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-211681 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/SYSTEM4_Logo_Farben.jpg\" alt=\"System4 Rebranding \" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>\u00abWir wurden beauftragt, die Marke neu zu gestalten, international auszurichten und entsprechend zu positionieren\u00bb, erkl\u00e4rt Charles Blunier. \u00abIn diesem grossen Umfeld von Anbietern wollten wir nicht einfach nur ein weiteres Regalm\u00f6bel bewerben, sondern die unendlichen M\u00f6glichkeiten, die dieses System bietet, als USP und somit als Plattform f\u00fcr K\u00fcnstlerInnen und Kreative nutzen.\u00bb<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211680\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/SYSTEM4_Cover_Mockup.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>Im Rahmen des Branding-Auftrags wurden eine neue CI, eine neue Website, ein Magazin und eine Kampagne umgesetzt, die aktuell unter anderem am Z\u00fcrcher Hauptbahnhof zu sehen ist. Zudem wurde in Zusammenarbeit mit dem New Yorker Scott Vander Zee eine eigene System4-Schrift entwickelt. Das Gesicht der Kampagne ist das Schweizer Topmodel Ronja Furrer, die von Larissa Hoffmann in Szene gesetzt wurde.<\/p>\r\n<p>Im M\u00e4rz 2024 er\u00f6ffnet der M\u00f6belhersteller zudem seinen ersten Flagshipstore im Z\u00fcrcher Niederdorf.<\/p>\r\n<p><\/p>\r\n<p><img class=\"aligncenter size-full wp-image-211682\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/SYSTEM4_Schrift4.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei System4:<\/strong> Esther Streng (CEO), Felix Fischer (Artistic Director), Celestino M\u00f6hr (Head of Marketing &amp; Sales), Lucas Stebler (Marketing Manager E-Commerce). <strong>Verantwortlich bei Charles Blunier &amp; Co.:<\/strong> Charles Blunier (Gesamtverantwortung und Creative Director), Romy Strasser (Art Director), Annika H\u00e4nni (Design Direction), Till Kammert\u00f6ns (Website Development), Chanel Kah Yin Liang (Lead Digital Visual Communication), Simon Tellenbach (Managing Director), Lena Staeheli (Head of Editorial &amp; Projects), Barbara Kallenberg (PR &amp; Communication), Tree Stones (Technische Umsetzung) Red Plant (Interaktiv 3D) Larissa Hoffmann, Claudia Kn\u00f6pfel, Dominik Hodel (Photographer).<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Z\u00fcrcher Agentur Charles Blunier &amp; Co. wurde Anfang 2024 mit einem Branding-Auftrag f\u00fcr den M\u00f6belhersteller System4 betraut. Unter dem Claim \u00abEndless inspiration\u00bb wurden eine neue Creative Identity, eine neue Website, ein Magazin sowie eine Kampagne realisiert.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"System4 Rebranding","_yoast_wpseo_metadesc":"System4: Neue CI, Website und Kampagne. Er\u00f6ffnung des ersten Flagshipstores in Z\u00fcrich im M\u00e4rz 2024.","articlekey":"","footnotes":""},"categories":[29],"tags":[3402,2617],"class_list":["post-25766","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-charles-blunier","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Charles Blunier &amp; Co. schafft neues Branding f\u00fcr System4 - Organisator<\/title>\n<meta name=\"description\" content=\"System4: Neue CI, Website und Kampagne. 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