{"id":26132,"date":"2024-03-26T14:16:28","date_gmt":"2024-03-26T13:16:28","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=212715"},"modified":"2024-11-11T08:46:19","modified_gmt":"2024-11-11T07:46:19","slug":"accelerom-realisiert-going-to-market-fuer-zuercher-cargo-e-bike-aloo","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-03-26\/accelerom-realisiert-going-to-market-fuer-zuercher-cargo-e-bike-aloo\/","title":{"rendered":"Accelerom realisiert Going-to-Market f\u00fcr Z\u00fcrcher Cargo-E-Bike Aloo"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-212718 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-1_ALOO-Cargo-E-Bike-3-Bikes-Frontansicht-mit-Blaettern.jpg\" alt=\"Cargo-E-Bikes \" width=\"1200\" height=\"703\" \/><\/p>\r\n<p>Unter dem Markennamen Aloo Bikes entwickelt, produziert und vertreibt die Firma Diavelo Schweiz Cargo-E-Bikes, die in Z\u00fcrich entwickelt und in Europa zusammengebaut werden. Die Vision von Aloo ist es, die Mobilit\u00e4t in urbanen Gebieten durch die Entwicklung innovativer Cargo-E-Bikes mitzugestalten. Konkret bedeutet dies, den Alltag durch nachhaltige und sichere Transportl\u00f6sungen zu erleichtern. Bei diesem ambitionierten Vorhaben wurde Aloo durch das Z\u00fcrcher Beratungsunternehmen Accelerom in der Marktbearbeitung von der Konzeption bis zur konkreten Umsetzung unterst\u00fctzt.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212716\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-5_ALOO-Cargo-E-Bike-Website.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<p>Begonnen hat das Projekt mit einer umfassenden Markt- und Markenanalyse, gefolgt von einem systematischen Erarbeitungsprozess, um die Marke und deren Positionierung auszuarbeiten sowie Grundlagen f\u00fcr Purpose und Content zu schaffen. In einer engen Zusammenarbeit mit Accelerom wurde eine stringente Strategie rund um den Markenkern \u00abeinfacher und sicherer unterwegs\u00bb erarbeitet. In mehreren Workshops entstand in k\u00fcrzester Zeit die Marke \u00abAloo\u00bb mit klaren Umsetzungsprinzipien, um eine konsistente Markenpr\u00e4senz in der Kommunikation und im Vertrieb sicherzustellen.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-212717\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/03\/Bild-6_ALOO-Cargo-E-Bike-Instagram.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>","protected":false},"excerpt":{"rendered":"<p>Das Z\u00fcrcher Start-up Aloo hat in Zusammenarbeit mit dem Beratungsunternehmen Accelerom den nationalen Launch eines neuen Cargo-E-Bikes vollzogen.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Cargo-E-Bikes","_yoast_wpseo_metadesc":"Aloo Bikes: Innovatives urbanes Cargo-E-Bike, entwickelt in Z\u00fcrich, zusammengebaut in Europa. Mobilit\u00e4t sicherer und nachhaltiger.","articlekey":"","footnotes":""},"categories":[29],"tags":[3885,2617],"class_list":["post-26132","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-accelerom","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accelerom realisiert Going-to-Market f\u00fcr Z\u00fcrcher Cargo-E-Bike Aloo - Organisator<\/title>\n<meta name=\"description\" content=\"Aloo Bikes: Innovatives urbanes Cargo-E-Bike, entwickelt in Z\u00fcrich, zusammengebaut in Europa. 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