{"id":26502,"date":"2024-04-15T09:27:18","date_gmt":"2024-04-15T07:27:18","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213650"},"modified":"2024-11-11T07:14:38","modified_gmt":"2024-11-11T06:14:38","slug":"buehler-buehler-neues-branding-mit-webshop-fuer-trauerkranz-ch","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-04-15\/buehler-buehler-neues-branding-mit-webshop-fuer-trauerkranz-ch\/","title":{"rendered":"B\u00fchler &amp; B\u00fchler: Neues Branding mit Webshop f\u00fcr Trauerkranz.ch"},"content":{"rendered":"<p><img class=\"alignnone wp-image-213652 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Buehler2.jpg\" alt=\"Trauerfloristik Webshop\" width=\"1200\" height=\"696\" \/>Trauerkranz.ch ist ein neuer Webshop f\u00fcr Trauerfloristik wie Trauerkr\u00e4nze, Trauerarrangements oder Urnenschmuck. Jetzt tritt die Marke unter einem Branding von\u00a0 B\u00fchler &amp; B\u00fchler samt Webshop neu auf. Und das erfordert in dieser Branche ein ganz besonderes Gesp\u00fcr: \u00abUnser Service erfordert viel Einf\u00fchlungsverm\u00f6gen. Im Moment des Abschieds etwas Sch\u00f6nes und Trostspendendes gestalten zu d\u00fcrfen, erachten wir als wertvolle Aufgabe. Das sollte auch der visuelle Auftritt widerspiegeln\u00bb, so Nicole Cartier. \u00abDas beginnt bei der herbstlichen Farbgebung, geht \u00fcber die Bildsprache bis zur Art und Weise, wie wir die User an der Hand nehmen.\u00bb<\/p>\r\n<p>Das Branding soll Raum f\u00fcr eine vers\u00f6hnliche Stimmung schaffen und nicht das Produkt ins Zentrum stellen, sondern die tr\u00f6stende Kraft von Blumen, vereint mit der Symbolik des Kranzes. Ein leichtes Monogramm nimmt die Kranzform auf und funktioniert als Qualit\u00e4tssiegel des traditionellen Handwerks.<\/p>\r\n<p><img class=\"alignnone size-full wp-image-213651\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Buehler.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Trauerkranz.ch:<\/strong> Nicole Cartier. <strong>Verantwortlich bei B\u00fchler &amp; B\u00fchler:<\/strong> Raphael B\u00fchler, Konzept &amp; Creative Direction. Salvatore Viola, Design. Stefan Berdat, Programmierung (networking.ch).<\/p>","protected":false},"excerpt":{"rendered":"<p>Hier ist Einf\u00fchlungsverm\u00f6gen gefragt: F\u00fcr den Anbieter von Trauerfloristik hat die Agentur B\u00fchler &amp; B\u00fchler einen neuen Auftritt entwickelt, der nicht das Produkt in den Mittelpunkt stellt.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Trauerfloristik Webshop","_yoast_wpseo_metadesc":"Trauerkranz.ch: Neuer Webshop f\u00fcr Trauerfloristik mit einf\u00fchlsamem Branding. Gestalten Sie Trostspendendes f\u00fcr Abschiede.","articlekey":"","footnotes":""},"categories":[29],"tags":[3912,2617],"class_list":["post-26502","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-buehlerbuehler","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>B\u00fchler &amp; B\u00fchler: Neues Branding mit Webshop f\u00fcr Trauerkranz.ch - Organisator<\/title>\n<meta name=\"description\" content=\"Trauerkranz.ch: Neuer Webshop f\u00fcr Trauerfloristik mit einf\u00fchlsamem Branding. 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