{"id":26604,"date":"2024-04-18T10:11:20","date_gmt":"2024-04-18T08:11:20","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=213871"},"modified":"2024-11-11T07:00:36","modified_gmt":"2024-11-11T06:00:36","slug":"yann-sommer-wirbt-als-testimonial-fuer-zurich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-04-18\/yann-sommer-wirbt-als-testimonial-fuer-zurich\/","title":{"rendered":"Yann Sommer wirbt als Testimonial f\u00fcr Zurich"},"content":{"rendered":"<figure id=\"attachment_213872\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-213872\"><img class=\"aligncenter wp-image-213872 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/04\/Yann-Sommer-Youtube-screenshot.jpg\" alt=\"Zurich Always-On-Strategie\" width=\"1200\" height=\"899\" \/>\r\n<figcaption id=\"caption-attachment-213872\" class=\"wp-caption-text\">(Screenshot: Youtube.com\/Zurich)<\/figcaption>\r\n<\/figure>\r\n<p>Mit der Always-On-Strategie sollen Zurich-Kund:innen \u00fcber einen l\u00e4ngeren Zeitraum m\u00f6glichst genau in dem Moment angesprochen werden, in dem sie ein aktuelles Bed\u00fcrfnis haben und somit offen f\u00fcr eine Botschaft sind. Damit seien die Inhalte der Kampagne relevanter und k\u00f6nnen einen Mehrwert bieten. Daher wird der Kampagnen-Zeitraum im Vergleich zu fr\u00fcher gestreckt.<\/p>\r\n<p>Die Kampagne bewirbt die Zurich Help Points sowie die Fahrzeugversicherungen, die Kundinnen und Kunden immer st\u00e4rker auf ihre pers\u00f6nliche Nutzung des Fahrzeugs zuschneiden und mit attraktiven Zusatzleistungen und -services verkn\u00fcpfen k\u00f6nnen.<\/p>\r\n<p>Ab Mitte 2024 werden weitere Spots mit Yann Sommer zu sehen sein. Diese werden sich mit den Themen Risiko, Sparen und Berufliche Vorsorge besch\u00e4ftigen.<\/p>\r\n<p><strong>Fussball-Highlight im Sommer <\/strong><\/p>\r\n<p>Als Sponsorin und offizielle Versicherungspartnerin der Schweizer Fussball-Nationalteams setzt Zurich mit Yann Sommer auch auf das Momentum des diesj\u00e4hrigen Fussball-Highlights. Der Nati-Goalie schl\u00e4gt als Testimonial die Br\u00fccke zwischen emotionalem Sportevent und den Dienstleistungen von Zurich. Neben prominenten Slots im TV werden die Clips in angepasster Form auch auf Youtube, Instagram, TikTok und Facebook ausgespielt.<\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Zurich:<\/strong> Priska Kaspar (Head Marketing), Daniel Ravid\u00e0 (Head Marketing Planning &amp; Project Management), Reto Bolli (Sponsoring &amp; Live Marketing), Gabriela Reuteler (Senior Marketing Managerin), Tanja N\u00e4gele (Senior Content &amp; Social Media Manager), Marta Blazsik (Senior Digital Campaign Manager). <strong>Verantwortlich bei Brinkertl\u00fcck:<\/strong> Dennis L\u00fcck (CEO &amp; Creative Director), Martin Huber (Leitung Beratung), Nicolas Fojtu (Projektleiter &amp; Producer), Cla Campell (Senior Texter &amp; Konzepter), Marc Groth (DOP &amp; Senior Art Director), Margarethe Hertzsch (Content Creator), Manuel K\u00f6pfli (Tonmeister &amp; Content Creator). <strong>Verantwortlich bei Mediaschneider Bern:<\/strong> Melissa Spycher (COO), Thorsten Winkler (CEO), Sandro Jungi (Head of Business Development), Debora Prati (Senior Consultant), Thierry Frey (Client Service Director), Noemie Leibinn (Consultant).<\/p>","protected":false},"excerpt":{"rendered":"<p>Der Goalie der Schweizer Fussball-Nati Yann Sommer wirbt als Testimonial in einer Always-On-Kampagne f\u00fcr Zurich. Der prominente Botschafter macht in TV-Spots und Social-Media-Clips von April bis November auf die Angebote der Versicherung aufmerksam.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Zurich Always-On-Strategie","_yoast_wpseo_metadesc":"Zurich nutzt Always-On-Strategie: Individuelle Fahrzeugversicherungen und Services. Spots mit Yann Sommer ab Mitte 2024.","articlekey":"","footnotes":""},"categories":[29],"tags":[3021,2617,2752,4192,542],"class_list":["post-26604","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-brinkertlueck-creatives","tag-marken","tag-markenbotschafter","tag-mediaschneider","tag-zuerich"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Yann Sommer wirbt als Testimonial f\u00fcr Zurich - Organisator<\/title>\n<meta name=\"description\" content=\"Zurich nutzt Always-On-Strategie: Individuelle Fahrzeugversicherungen und Services. 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