{"id":26947,"date":"2024-05-05T09:59:57","date_gmt":"2024-05-05T07:59:57","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=214527"},"modified":"2024-11-11T06:21:08","modified_gmt":"2024-11-11T05:21:08","slug":"evoq-mit-brand-refresh-fuer-fritschi-swiss-bindings","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-05-05\/evoq-mit-brand-refresh-fuer-fritschi-swiss-bindings\/","title":{"rendered":"Evoq mit Brand Refresh f\u00fcr Fritschi Swiss Bindings"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-214532 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/01_Fritschi_Case_Keyvisual.jpg\" alt=\"Fritschi Swiss Bindings\" width=\"1200\" height=\"897\" \/><\/p>\r\n<p>Im Rahmen des umfangreichen Brand Refreshs f\u00fcr Fritschi Swiss Bindings hat Evoq ein leistungsf\u00e4higes Design-System erarbeitet, das Marke und Produkt n\u00e4her zusammenbringen und ein einzigartiges Markenerlebnis soll.<\/p>\r\n<p>Eine gemeinsam mit Fritschi erarbeitete Positionierung bildete die Basis. Das Unternehmen legt in einem von internationalen Mega-Playern dominierten Markt h\u00f6chsten Wert auf Sicherheit und Qualit\u00e4t, um Skitouren-Sportler:innen weltweit ein unbeschwertes Tourenerlebnis zu bieten. Fritschi will \u00abnichts weniger\u00bb, als die perfekte Verbindung von Mensch und Ski zu schaffen. Der Claim \u00abExpect nothing less\u00bb soll dieses Engagement auf den Punkt bringen.<\/p>\r\n<h3><strong>Flexibles Design-System<\/strong><\/h3>\r\n<p>Der Markenauftritt setzt starke Akzente f\u00fcr die Kommunikation. Das neu geschaffene \u00abFritschi X-Label\u00bb kommuniziert Schweizer Qualit\u00e4t und die sichere Ausl\u00f6sung im Falle eines Sturzes. Das Label soll somit f\u00fcr optimale Sicherheit und Performance im alpinen Gel\u00e4nde stehen. Es wird durch weitere modulare Gestaltungselemente erg\u00e4nzt. Damit entsteht ein Erscheinungsbild, das die Botschaften wirkungsvoll in Szene setzt und Fritschi eine effiziente und flexible Kommunikation \u00fcber alle Touchpoints erm\u00f6glicht.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_Fritschi_Case_Poster.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_Fritschi_Case_Poster.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_Fritschi_Case_SoMe.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_Fritschi_Case_SoMe.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_Fritschi_Case_Booth.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_Fritschi_Case_Booth.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_Fritschi_Case_Spread.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_Fritschi_Case_Spread.jpg\" alt=\"\" width=\"1200\" height=\"900\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei <\/strong><strong>Fritschi Swiss Bindings: <\/strong>Simon Weiler (Head of Marketing). <strong>Verantwortlich bei der Agentur Evoq: <\/strong>Adrian Schaffner (Mandatsleitung); Susanne Pf\u00e4ffli (Creative Direction und Text); Markus Wohlh\u00fcter (Art Direction); Martin Bettler (Grafik).<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Z\u00fcrcher Agentur Evoq hat den Markenauftritt des Schweizer Herstellers f\u00fcr Skitourenbindungen Fritschi \u00fcberarbeitet.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Fritschi Swiss Bindings","_yoast_wpseo_metadesc":"Fritschi Swiss Bindings: Neuer Markenauftritt mit X-Label f\u00fcr Sicherheit und Performance. \"Expect nothing less\".","articlekey":"","footnotes":""},"categories":[29],"tags":[3391,2617,2851],"class_list":["post-26947","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-evoq","tag-marken","tag-rebranding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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