{"id":27388,"date":"2024-05-30T16:22:37","date_gmt":"2024-05-30T14:22:37","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=215817"},"modified":"2024-11-11T05:01:22","modified_gmt":"2024-11-11T04:01:22","slug":"wecatch-realisiert-rebranding-fuer-das-restaurant-kle","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-05-30\/wecatch-realisiert-rebranding-fuer-das-restaurant-kle\/","title":{"rendered":"Wecatch realisiert Rebranding f\u00fcr das Restaurant Kle"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-215825 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/01_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\" alt=\"Restaurant Kle \" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Das im Jahr 2020 er\u00f6ffnete Restaurant Kle setzt auf exklusive pflanzliche Men\u00fcs, bei denen ausschliesslich lokale Produkte verwendet werden. Im Rahmen des Rebrandings entwarf die Z\u00fcrcher Agentur Wecatch ein neues Logo, das die Authentizit\u00e4t und Handwerkskunst des Restaurants verk\u00f6rpern soll. Im Mittelpunkt stand die Kreation einer illustrativen Welt, die sich spielerisch in die visuelle und kommunikative Sprache integriert.<\/p>\r\n<p>Die Fotografien von Erna Drion sollen die Eleganz und Exklusivit\u00e4t des Restaurants Kle visuell unterstreichen. Von den Schweizer W\u00e4ldern inspiriert, unterstreicht die Farbpalette die Nat\u00fcrlichkeit, die Frische und die entspannte Atmosph\u00e4re des Lokals.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-215822\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/07_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Farbwelt.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/p>\r\n<p>Die enge Zusammenarbeit mit dem Kle-Team hat es der Agentur erm\u00f6glicht, die Philosophie des Restaurants und deren Werte zu verstehen und die einzelnen Elemente des Rebranding zu harmonisieren, womit eine ad\u00e4quate und \u00fcberzeugende Markenidentit\u00e4t zu kreiert werden konnte. Das Rebranding umfasste Logo, Farbwelt, Illustrationen, Bildwelt, visuelle Sprache, diverse Drucksachen wie auch die Menu-, Wein-, Cocktail- und Champagner-Karte.<\/p>\r\n<p><a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/08_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Weinkarte.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/08_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Weinkarte.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/06_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Weinkarte.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/06_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Weinkarte.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Menu.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/05_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign_Menu.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/04_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/02_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a> <a href=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\"><img class=\"attachment-full size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/05\/03_WECATCH_Creative_Agency_Restaurant_KLE_BrandDesign.jpg\" alt=\"\" width=\"1200\" height=\"675\" \/><\/a><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Restaurant Kle:<\/strong> Zizi Hattab, Marc Barrafon. <strong>Verantwortlich bei Wecatch Creative Agency:<\/strong> Delia Guerriero (Design Direction &amp; Illustration), Patrik Ferrarelli (Design), Kevin Casado (Beratung). <strong>Fotografie: <\/strong>Erna Drion.<\/p>","protected":false},"excerpt":{"rendered":"<p>Das mit einem Michelin-Stern ausgezeichnete Z\u00fcrcher Restaurant Kle hat einen neuen Auftritt. F\u00fcr das Rebranding verantwortlich zeichnet die Z\u00fcrcher Agentur Wecatch.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Restaurant Kle","_yoast_wpseo_metadesc":"Restaurant Kle setzt auf pflanzliche Men\u00fcs und lokales Rebranding. Elegante, spielerische Gestaltung inspiriert von Schweizer W\u00e4ldern.","articlekey":"","footnotes":""},"categories":[29],"tags":[3410,2617,2851,4242],"class_list":["post-27388","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-gastronomie","tag-marken","tag-rebranding","tag-wecatch"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wecatch realisiert Rebranding f\u00fcr das Restaurant Kle - Organisator<\/title>\n<meta name=\"description\" content=\"Restaurant Kle setzt auf pflanzliche Men\u00fcs und lokales Rebranding. 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