{"id":27494,"date":"2024-06-06T12:47:22","date_gmt":"2024-06-06T10:47:22","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=216162"},"modified":"2024-11-11T04:40:00","modified_gmt":"2024-11-11T03:40:00","slug":"allink-branding-mit-riviera-feeling-fuer-ghilli","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-06-06\/allink-branding-mit-riviera-feeling-fuer-ghilli\/","title":{"rendered":"Allink: Branding mit Riviera-Feeling f\u00fcr Ghilli"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-216163 size-full\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-3.jpg\" alt=\"Ghilli \" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Ein bewusster Umgang mit der Umwelt gewinnt auch in der Kosmetikbranche an Bedeutung. Mit Shampoo und K\u00f6rperpflege in fester Form \u2013 frei von Plastik \u2013 will Ghilli ein Zeichen f\u00fcr ein umweltfreundliches Bade- und Duscherlebnis setzen. Die Agentur Allink unterst\u00fctzte das Z\u00fcrcher Beauty-Start-up in der strategischen Ausrichtung und gestaltete das Branding sowie die Verpackung. Dieses soll nicht nur das nachhaltige Versprechen und die handgemachte Qualit\u00e4t der Produkte, sondern auch mediterrane Sinnlichkeit und Lebensfreude sp\u00fcrbar machen.<\/p>\r\n<p>Die Essenz der Marke soll sich im sinnlichen Packaging Design widerspiegeln. \u00abIm sonst oft minimalistisch gehaltenen Beauty-Segment sticht Ghilli hervor\u00bb, erkl\u00e4rt Creative Director Christoph Schlatter. Dabei bringen elegante Farbcodes, passend zur jeweiligen Duftrichtung, Riviera-Gef\u00fchle ins heimische Bad. Eine hochwertige Kartonage steht im Einklang mit den Markenwerten und sorgt f\u00fcr ein Handmade-Flair: Die solide Haar- und Duschpflege wird von einem Familienbetrieb in S\u00fcdfrankreich hergestellt.<\/p>\r\n<p><img class=\"aligncenter size-full wp-image-216165\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-1.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>Das emotionale Branding soll Erinnerungen an legere Sommertage wecken. Auch die Bildwelt wirkt emotional und authentisch: Analoge Fotografien vor sommerlicher Mittelmeerkulisse transportieren das befreite K\u00f6rpergef\u00fchl, f\u00fcr das Ghilli steht.<img class=\"aligncenter size-full wp-image-216164\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-2.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/> <img class=\"aligncenter size-full wp-image-216166\" src=\"https:\/\/www.werbewoche.ch\/wp-content\/uploads\/2024\/06\/allink-Referenz-Ghilli-4-scaled.jpg\" alt=\"\" width=\"933\" height=\"1400\" \/><\/p>\r\n<hr \/>\r\n<p><strong>Verantwortlich bei Ghilli:<\/strong> Daniela Steiner, Michelle Schmid, Alessia Landolt (Gr\u00fcndungsteam). <strong>Branding und Packaging Design:<\/strong> Allink.<\/p>","protected":false},"excerpt":{"rendered":"<p>Allink bringt Italianit\u00e0 und ein unbeschwertes Lebensgef\u00fchl in das Branding und Packaging Design der plastikfreien Beauty-Produkte des Z\u00fcrcher Start-ups Ghilli.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ghilli","_yoast_wpseo_metadesc":"Ghilli bietet plastikfreie, handgemachte Pflegeprodukte. Mediterrane Sinnlichkeit und Nachhaltigkeit im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[2772,4247,2617],"class_list":["post-27494","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-allink","tag-koerperpflege-und-kosmetik","tag-marken"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Allink: Branding mit Riviera-Feeling f\u00fcr Ghilli - Organisator<\/title>\n<meta name=\"description\" content=\"Ghilli bietet plastikfreie, handgemachte Pflegeprodukte. 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