{"id":28261,"date":"2024-07-04T10:23:08","date_gmt":"2024-07-04T08:23:08","guid":{"rendered":"https:\/\/www.werbewoche.ch\/?p=217638"},"modified":"2024-11-10T04:18:29","modified_gmt":"2024-11-10T03:18:29","slug":"neue-leiterin-kommunikation-und-marketing-bei-digitalswitzerland","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-07-04\/neue-leiterin-kommunikation-und-marketing-bei-digitalswitzerland\/","title":{"rendered":"Neue Leiterin Kommunikation und Marketing bei Digitalswitzerland"},"content":{"rendered":"

\"OttaviaOttavia Masserini bringt Erfahrung als Mediensprecherin und Kommunikationsexpertin bei der Schweizerischen Bundesbahn (SBB) mit, wo sie von 2017 bis 2021 in der Unternehmenskommunikation und \u00d6ffentlichkeitsarbeit in den drei grossen Sprachregionen t\u00e4tig war. In den letzten drei Jahren hat sie als Chief of Staff die Stabsstelle der Immobilienabteilung der SBB geleitet, wo sie ihre strategischen, regulatorischen und prozessualen Kenntnisse vertiefen konnte.<\/p>\r\n

Ottavia Masserini wird die Kommunikations- und Marketingabteilung bei Digitalswitzerland unter dem aktuellen CEO Stefan Metzger antreten und den Wechsel zur designierten CEO Franziska Barmettler kommunikativ begleiten, die ihr Amt per 1. November antritt. Die 36-j\u00e4hrige freut sich auf die neue Aufgabe: \u00abDigitalisierungsthemen besch\u00e4ftigen Gesellschaft, Politik und Wirtschaft heute wie nie zuvor. Ich freue mich, mit einem fachlich starken Team die digitale Entwicklung der Schweiz kommunikativ zu begleiten\u00bb.<\/p>\r\n

CEO Stefan Metzger und Pr\u00e4sident Andreas Meyer danken dem abtretenden Leiter Kommunikation und Marketing, Thomas Weidmann, f\u00fcr sein grosses Engagement bei Digitalswitzerland.<\/p>","protected":false},"excerpt":{"rendered":"

Ottavia Masserini wird ihr Amt als Leiterin der Abteilung Kommunikation und Marketing bei Digitalswitzerland per 1. Oktober antreten.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Ottavia Masserini","_yoast_wpseo_metadesc":"Ottavia Masserini \u00fcbernimmt Kommunikations- und Marketingabteilung bei Digitalswitzerland. Digitalisierung in der Schweiz im Fokus.","articlekey":"","footnotes":""},"categories":[29],"tags":[2853,308,339,4297],"class_list":["post-28261","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-jobchange","tag-kommunikation","tag-marketing","tag-marketing-und-kommunikation"],"acf":[],"yoast_head":"\nNeue Leiterin Kommunikation und Marketing bei Digitalswitzerland - Organisator<\/title>\n<meta name=\"description\" content=\"Ottavia Masserini \u00fcbernimmt Kommunikations- und Marketingabteilung bei Digitalswitzerland. 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