{"id":29436,"date":"2024-08-29T11:40:58","date_gmt":"2024-08-29T09:40:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=222400"},"modified":"2024-11-08T12:10:56","modified_gmt":"2024-11-08T11:10:56","slug":"studio-thom-pfister-wird-das-simmentaler-bier-auffrischen","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/","title":{"rendered":"Studio Thom Pfister wird das Simmentaler Bier auffrischen"},"content":{"rendered":"<p><img class=\"aligncenter wp-image-222401 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\" alt=\"Bier Marketing-Experiment\" width=\"1200\" height=\"800\" \/><\/p>\r\n<p>F\u00fcr Simmentaler Bier ist das Redeisn das gr\u00f6sste Marketing-Experiment seit der Gr\u00fcndung vor zehn Jahren, so Co-Founder Tristan Mathys: \u00abNach sieben Jahren und vielen neuen Produkten sowie den kommenden Grossprojekten \u2039Simmentaler Brewhouse\u203a und dem Neubau im Simmental, ist es an der Zeit, wieder mal etwas Ordnung in das Branding zu bringen.\u00bb<\/p>\r\n<p>Mit insgesamt 35 Einreichungen seien etwas mehr Agenturen dem Aufruf von Simmental Bier gefolgt als erwartet, so Mathys weiter. Die Wahl fiel auf Studio Thom Pfister, weil sie die \u00abkreativste Agentur\u00bb waren. Die ersten Umsetzungen sollen gegen Ende des ersten Quartals 2025 zu sehen sein.<\/p>","protected":false},"excerpt":{"rendered":"<p>Die Agentur f\u00fcr Brand-Design und Markenkommunikation Studio Thom Pfister gewinnt den Wettbewerb f\u00fcr das Redesign von Simmentaler Bier. An der Ausschreibung haben 35 Agenturen teilgenommen.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Bier Marketing-Experiment","_yoast_wpseo_metadesc":"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.","articlekey":"","footnotes":""},"categories":[29],"tags":[810,2855,2851,3287],"class_list":["post-29436","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-bier","tag-etats","tag-rebranding","tag-studio-thom-pfister"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator<\/title>\n<meta name=\"description\" content=\"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator\" \/>\n<meta property=\"og:description\" content=\"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.organisator.ch\/de\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/\" \/>\n<meta property=\"og:site_name\" content=\"Organisator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/OrganisatorFachmagazin\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-29T09:40:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-08T11:10:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\" \/>\n<meta name=\"author\" content=\"galledia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@admin\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/\"},\"author\":{\"name\":\"galledia\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\"},\"headline\":\"Studio Thom Pfister wird das Simmentaler Bier auffrischen\",\"datePublished\":\"2024-08-29T09:40:58+00:00\",\"dateModified\":\"2024-11-08T11:10:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/\"},\"wordCount\":105,\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\",\"keywords\":[\"Bier\",\"Etats\",\"Rebranding\",\"Studio Thom Pfister\"],\"articleSection\":[\"MARKETING\"],\"inLanguage\":\"de\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/\",\"name\":\"Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\",\"datePublished\":\"2024-08-29T09:40:58+00:00\",\"dateModified\":\"2024-11-08T11:10:56+00:00\",\"description\":\"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\",\"contentUrl\":\"https:\\\/\\\/www.markt-kom.com\\\/wp-content\\\/uploads\\\/2024\\\/08\\\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/marketing\\\/2024-08-29\\\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.organisator.ch\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Studio Thom Pfister wird das Simmentaler Bier auffrischen\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#website\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"name\":\"Organisator\",\"description\":\"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.organisator.ch\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#organization\",\"name\":\"Organisator\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"contentUrl\":\"https:\\\/\\\/www.organisator.ch\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Logo_Organisator_Website.png\",\"width\":800,\"height\":77,\"caption\":\"Organisator\"},\"image\":{\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/OrganisatorFachmagazin\",\"https:\\\/\\\/www.linkedin.com\\\/showcase\\\/organisator-das-magazin-fr-kmu\",\"https:\\\/\\\/www.xing.com\\\/news\\\/pages\\\/organisator-ch-695\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCGP2Sq0iWaZwT3BdIAQFYpw\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.organisator.ch\\\/#\\\/schema\\\/person\\\/4e51799071cd2dd1232ac003643ef5f0\",\"name\":\"galledia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g\",\"caption\":\"galledia\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/admin\"],\"url\":\"https:\\\/\\\/www.organisator.ch\\\/de\\\/author\\\/galledia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator","description":"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.organisator.ch\/de\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/","og_locale":"de_DE","og_type":"article","og_title":"Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator","og_description":"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.","og_url":"https:\/\/www.organisator.ch\/de\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/","og_site_name":"Organisator","article_publisher":"https:\/\/www.facebook.com\/OrganisatorFachmagazin","article_published_time":"2024-08-29T09:40:58+00:00","article_modified_time":"2024-11-08T11:10:56+00:00","og_image":[{"url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg","type":"","width":"","height":""}],"author":"galledia","twitter_card":"summary_large_image","twitter_creator":"@admin","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#article","isPartOf":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/"},"author":{"name":"galledia","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0"},"headline":"Studio Thom Pfister wird das Simmentaler Bier auffrischen","datePublished":"2024-08-29T09:40:58+00:00","dateModified":"2024-11-08T11:10:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/"},"wordCount":105,"publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg","keywords":["Bier","Etats","Rebranding","Studio Thom Pfister"],"articleSection":["MARKETING"],"inLanguage":"de"},{"@type":"WebPage","@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/","url":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/","name":"Studio Thom Pfister wird das Simmentaler Bier auffrischen - Organisator","isPartOf":{"@id":"https:\/\/www.organisator.ch\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#primaryimage"},"image":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#primaryimage"},"thumbnailUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg","datePublished":"2024-08-29T09:40:58+00:00","dateModified":"2024-11-08T11:10:56+00:00","description":"Simmentaler Bier startet gro\u00dfes Marketing-Experiment mit Studio Thom Pfister. Erste Ergebnisse ab Q1 2025.","breadcrumb":{"@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#primaryimage","url":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg","contentUrl":"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/08\/Thom-Pfister-Simmentaler-Bier-Redesign.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.organisator.ch\/marketing\/2024-08-29\/studio-thom-pfister-wird-das-simmentaler-bier-auffrischen\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.organisator.ch\/"},{"@type":"ListItem","position":2,"name":"Studio Thom Pfister wird das Simmentaler Bier auffrischen"}]},{"@type":"WebSite","@id":"https:\/\/www.organisator.ch\/#website","url":"https:\/\/www.organisator.ch\/","name":"Organisator","description":"Kompetent. Praxisnah. Der ORGANISATOR bereitet in 10 Ausgaben pro Jahr die wesentlichen Themen f\u00fcr F\u00fchrungskr\u00e4fte von KMU auf.","publisher":{"@id":"https:\/\/www.organisator.ch\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.organisator.ch\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/www.organisator.ch\/#organization","name":"Organisator","url":"https:\/\/www.organisator.ch\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/","url":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","contentUrl":"https:\/\/www.organisator.ch\/wp-content\/uploads\/2022\/01\/Logo_Organisator_Website.png","width":800,"height":77,"caption":"Organisator"},"image":{"@id":"https:\/\/www.organisator.ch\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/OrganisatorFachmagazin","https:\/\/www.linkedin.com\/showcase\/organisator-das-magazin-fr-kmu","https:\/\/www.xing.com\/news\/pages\/organisator-ch-695","https:\/\/www.youtube.com\/channel\/UCGP2Sq0iWaZwT3BdIAQFYpw"]},{"@type":"Person","@id":"https:\/\/www.organisator.ch\/#\/schema\/person\/4e51799071cd2dd1232ac003643ef5f0","name":"galledia","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/78a7f90c01fc2bfc875782a0d4922b37cde2cf184ce347b91316d23cd7f69a36?s=96&d=mm&r=g","caption":"galledia"},"sameAs":["https:\/\/x.com\/admin"],"url":"https:\/\/www.organisator.ch\/de\/author\/galledia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/posts\/29436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/comments?post=29436"}],"version-history":[{"count":4,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/posts\/29436\/revisions"}],"predecessor-version":[{"id":31996,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/posts\/29436\/revisions\/31996"}],"wp:attachment":[{"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/media?parent=29436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/categories?post=29436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.organisator.ch\/de\/wp-json\/wp\/v2\/tags?post=29436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}