{"id":29925,"date":"2024-09-18T23:59:33","date_gmt":"2024-09-18T21:59:33","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=223589"},"modified":"2024-11-08T09:06:24","modified_gmt":"2024-11-08T08:06:24","slug":"zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-09-18\/zusammenspiel-von-daten-und-emotionen-an-der-direct-by-post-advertising-2024\/","title":{"rendered":"Zusammenspiel von Daten und Emotionen an der \u00abDirect! By Post Advertising 2024\u00bb"},"content":{"rendered":"<figure id=\"attachment_223590\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-223590\"><img class=\"aligncenter wp-image-223590 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-4.jpg\" alt=\"Direct! by Post Advertising 2024\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-223590\" class=\"wp-caption-text\">(Bild: Post Advertising)<\/figcaption>\r\n<\/figure>\r\n<p>Die neu konzipierte Fachkonferenz fand im zeitgem\u00e4ssen Nachmittagsformat und in einer frischen Location, dem Kaufleuten Z\u00fcrich, statt. Auf dem Programm der \u00abDirect! by Post Advertising\u00bb stand eine Reise durch die aktuellen Trends und zukunftsweisenden Themen der Werbebranche.<\/p>\r\n<p>Der Computergrafik-Pionier Prof. Dr. Markus Gross zeigte in seiner Pr\u00e4sentation auf, wie k\u00fcnstliche Intelligenz das Storytelling und die Werbung revolutioniert. Und die Emotionsforscherin Cornelia Krebs besch\u00e4ftigte sich mit der Frage, wie Unternehmen durch leidenschaftliche Werbung die Herzen ihrer Zielgruppen erreichen k\u00f6nnen. Gemeinsam mit Andrea Bison, Co-CEO von Thjnk Z\u00fcrich und \u00abWerberin des Jahres\u00bb 2024, und Raphael Bratschi, dem Leiter Produktmanagement und Gesch\u00e4ftsentwicklung bei Post Advertising, er\u00f6rterte sie in der Podiumsdiskussion, wie Marken zu authentischen \u00abSoul Brands\u00bb ausgebaut werden.<\/p>\r\n<figure id=\"attachment_223591\" class=\"wp-caption aligncenter\" style=\"width: 1200px\" aria-describedby=\"caption-attachment-223591\"><img class=\"size-full wp-image-223591\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/09\/Direct_Post-6.jpg\" alt=\"\" width=\"1200\" height=\"800\" \/>\r\n<figcaption id=\"caption-attachment-223591\" class=\"wp-caption-text\">(Bild: Post Advertising)<\/figcaption>\r\n<\/figure>\r\n<p>Folgend er\u00f6ffnete der Kinder- und Jugendforscher Ingo Barlovic einen faszinierenden Blickwinkel: Er erkl\u00e4rte, wie die Generation Alpha, die k\u00fcnftige Zielgruppe, tats\u00e4chlich tickt. Dabei unterstrich er deren Sensibilit\u00e4t nach Authentizit\u00e4t und hielt ein kraftvolles Pl\u00e4doyer f\u00fcr glaubw\u00fcrdige Werbung.<\/p>\r\n<p>Zu den weiteren Pers\u00f6nlichkeiten auf der B\u00fchne geh\u00f6rten unter anderem Nicolas Hugentobler, Head Livemarketing bei Rivella, Christoph Keiser, Co-Leiter Fundraising und Marketing bei Caritas, Esther Cahn, VP Strategy &amp; Customer Growth von Exactag sowie Adriano Beti, CEO von Livesystems.<\/p>\r\n<p>Referierende und Talkg\u00e4ste vermittelten anregende Thesen und erhellende Einblicke. Aussagen wie: \u00abIn den kommen-den Jahren wird die digitale \u00dcberlagerung der realen Welt Einzug halten \u2013 mit einer dualen \u00d6konomie und zahlreichen personalisierten Dienstleistungen.\u00bb, \u00abPr\u00e4sentiert eure Marken mit Ecken und Kanten. Traut euch: Zeigt, wer Ihr wirklich seid.\u00bb, \u00abEure Zielgruppe fragt sich: Wer seid ihr wirklich? Und wer werde ich bei euch?\u00bb, \u00abDie Generation Alpha \u2013 geboren von 2010 bis 2024 \u2013 befindet sich mitten im Spannungsfeld zwischen der alten und der digitalisierten Welt, wobei die alte Welt nach wie vor absolut pr\u00e4sent ist.\u00bb, sorgten f\u00fcr viel Gespr\u00e4chsstoff.<\/p>","protected":false},"excerpt":{"rendered":"<p>Am Donnerstagnachmittag folgten \u00fcber 350 geladene Marketing- und Werbeexpert:innen der Einladung von Post Advertising ins Z\u00fcrcher Kaufleuten. Die Fachkonferenz \u00abDirect! by Post Advertising\u00bb gab wertvolle Einblicke in die Zukunft der Werbebranche.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Direct! by Post Advertising 2024","_yoast_wpseo_metadesc":"Direct! by Post Advertising 2024: Fachkonferenz in Z\u00fcrich zu Trends, KI, und Generation Alpha in der Werbebranche.","articlekey":"","footnotes":""},"categories":[29],"tags":[4348,4343],"class_list":["post-29925","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-mk-format","tag-markom"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zusammenspiel von Daten und Emotionen an der \u00abDirect! 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