{"id":31249,"date":"2024-10-27T12:36:58","date_gmt":"2024-10-27T11:36:58","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=225539"},"modified":"2024-11-07T11:26:59","modified_gmt":"2024-11-07T10:26:59","slug":"neue-impulse-vom-swiss-influence-marketing-forum-exklusive-einblicke-mit-mk-talks","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2024-10-27\/neue-impulse-vom-swiss-influence-marketing-forum-exklusive-einblicke-mit-mk-talks\/","title":{"rendered":"Neue Impulse vom Swiss Influence Marketing Forum: Exklusive Einblicke mit m&amp;k-Talks"},"content":{"rendered":"<p><a href=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Beitragscover-43-3-3.png\"><img class=\"alignnone wp-image-225548 size-full\" src=\"https:\/\/www.markt-kom.com\/wp-content\/uploads\/2024\/10\/Beitragscover-43-3-3.png\" alt=\"Swiss Influence Marketing Forum 2024\" width=\"1024\" height=\"768\" \/><\/a><\/p>\r\n<p>Das Swiss Influence Marketing Forum (SIMF) bot am 25. Oktober in The Hall in D\u00fcbendorf bei Z\u00fcrich ein Event-Highlight f\u00fcr das digitale Marketing in der Schweiz. Mit Panels, Keynotes und Workshops pr\u00e4sentierten Branchenkenner:innen ihre Sichtweisen zu Themen wie Influencer-Marketing, Community-Building und Digital Culture. Im Anschluss an die Fachveranstaltung fand die Smile Swiss Influence Award Night statt, die besondere Leistungen mit Auszeichnungen ehrte. Auch dar\u00fcber berichtet m&amp;k in einem eigenen Beitrag. Im Rahmen des SIMF f\u00fchrte m&amp;k zudem exklusive Interviews mit f\u00fchrenden K\u00f6pfen der Szene, die hier vorgestellt werden:<\/p>\r\n<h3><strong>Rob Hartmann von Publicis \u00fcber Werbung 3.0: Disruptiv oder klassisch?<\/strong><\/h3>\r\n<p>\u00abBe disruptive. Auch in der Werbung.\u00bb \u2013 In unserem Talk beleuchtet Rob Hartmann die Rolle von Agenturklassikern in Zeiten von Nano- und Mega-Influencern, die sich l\u00e4ngst durch neue Ans\u00e4tze im Marketing hervortun. In seinem packenden Talk am Forum erkl\u00e4rte Rob, warum die Werbung 3.0 neue Wege braucht und wie sie durch disruptive Strategien frischen Wind in die Szene bringt.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>Prominenz im Expert:innen-Talk: Der Influence Hot Seat<\/strong><\/h3>\r\n<p>In einem der abschlie\u00dfenden Panels diskutierten prominente Branchen-Expert:innen die Trends, die das Influencer-Marketing k\u00fcnftig pr\u00e4gen werden. Mit inspirierenden Take-Aways gaben sie Einblicke in die Herausforderungen und Chancen der Branche und teilten ihre pers\u00f6nlichen Eindr\u00fccke des Tages.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>Dominique von Matt \u00fcber virtuelle Influencer <\/strong><strong>und globale Trends<\/strong><\/h3>\r\n<p>\u00abL\u00f6sen virtuelle Influencer reale ab?\u00bb \u2013 Dominique von Matt, ein Vordenker der Markenf\u00fchrung, spricht im Interview \u00fcber die aktuellen Entwicklungen im Influencer-Marketing und zuk\u00fcnftige Trends. Gerade vor seiner Reise nach S\u00fcdkorea teilt er seine Gedanken zur Rolle virtueller Figuren in der Werbung und den n\u00e4chsten Innovationsschritten.<\/p>\r\n<p>&nbsp;<\/p>\r\n<h3><strong>Dr. Hauschka Schweiz: KMU-Erfolg mit Influencer-Marketing<\/strong><\/h3>\r\n<p>\u00ab100 Prozent KMU. No Budget.\u00bb \u2013 Alexandra Brux und Silvia Imken von Dr. Hauschka Schweiz geben Einblicke in ihre dreistufige Influencer-Strategie. Mit einem cleveren Konzept st\u00e4rken sie ihre Traditionsmarke in der Kosmetikbranche und zeigen auf, wie nachhaltiges Wachstum auch mit begrenztem Budget m\u00f6glich ist.<\/p>\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Das Swiss Influence Marketing Forum 2024 versammelte f\u00fchrende Branchenleute und kreative K\u00f6pfe, um \u00fcber aktuelle Entwicklungen und Trends im Influencer- und Markenaufbau zu sprechen. Exklusiv f\u00fcr m&amp;k standen ausgew\u00e4hlte Expert:innen vor der Kamera und gaben wertvolle Insights.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Swiss Influence Marketing Forum 2024","_yoast_wpseo_metadesc":"Swiss Influence Marketing Forum 2024 in Z\u00fcrich bot Panels, Keynotes und Workshops zu Influencer-Marketing und Digital Culture.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4683],"class_list":["post-31249","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-swiss-influence-marketing-forum"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Neue Impulse vom Swiss Influence Marketing Forum: Exklusive Einblicke mit m&amp;k-Talks - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Influence Marketing Forum 2024 in Z\u00fcrich bot Panels, Keynotes und Workshops zu Influencer-Marketing und Digital Culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2024-10-27\/neue-impulse-vom-swiss-influence-marketing-forum-exklusive-einblicke-mit-mk-talks\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neue Impulse vom Swiss Influence Marketing Forum: Exklusive Einblicke mit m&amp;k-Talks - 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