{"id":36051,"date":"2025-02-18T13:20:18","date_gmt":"2025-02-18T12:20:18","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=230591"},"modified":"2025-02-18T13:26:01","modified_gmt":"2025-02-18T12:26:01","slug":"publicis-lanciert-luxe-hubs-in-genf-und-zuerich","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2025-02-18\/publicis-lanciert-luxe-hubs-in-genf-und-zuerich\/","title":{"rendered":"Publicis lanciert \u00abLuxe\u00bb-Hubs in Genf und Z\u00fcrich"},"content":{"rendered":"
\"\"<\/a>\r\n
Das Team von Publicis Luxe Switzerland (v.l.n.r.): T\u00fcri Cengiz (Groupe Client Lead Switzerland), Priscilla Rossi (Strategy Lead Switzerland), Deborah Marino (Global Chief Strategy Officer), und Alexis de Montaigu (Global Client Lead, Chief Growth Officer). (Bilder: zVg.)<\/figcaption>\r\n<\/figure>\r\n

Publicis Luxe bietet umfassende Strategie, Kampagnenentwicklung, Digital Business, CRM, Social Media, Produktion und Innovation f\u00fcr Marken aus s\u00e4mtlichen Luxussegmenten an. Dazu geh\u00f6ren Mode, Beauty, D\u00fcfte, Schmuck, Uhren, Lifestyle, Kultur sowie High-End-Hospitality. Mit den neuen Standorten in Z\u00fcrich und Genf will die Agentur n\u00e4her an globale Luxusmarken mit Sitz in der Schweiz heranr\u00fccken. Dabei verbindet die Agentur traditionelle Werte der Luxusindustrie mit modernen digitalen L\u00f6sungen und unterst\u00fctzt Marken dabei, ihre Position auf den globalen M\u00e4rkten zu festigen, ihre Zielgruppen emotional und mit einzigartigem Content anzusprechen und gleichzeitig innovative digitale Erlebnisse zu schaffen.<\/p>\r\n

\u00abPublicis Luxe schafft starke, kreative Markenwelten, die sowohl den Charakter als auch die Werte von Luxusmarken widerspiegeln\u00bb, erkl\u00e4rt Charles Georges-Picot, CEO Global Luxury Practice Publicis Groupe, Global Client Lead. Von Seiten Schweizer Premium- und Luxusmarken sei bereits \u00abNeugierde und Bereitschaft\u00bb vorhanden, mit Publicis Luxe zusammenzuarbeiten, so Georges-Picot.<\/p>\r\n

\"\"<\/a> \"\"<\/a><\/p>\r\n

Luxus-Narrativ im Wandel<\/strong><\/h3>\r\n

Die Expansion von Publicis Luxe erfolgt in einer sich wandelnden Luxusbranche. Dieser Wandel ist von einer Vielzahl dynamischer Kr\u00e4fte gepr\u00e4gt: W\u00e4hrend der Eintritt der Gen Z neue Werte wie Nachhaltigkeit, digitale Innovation und kulturelle Authentizit\u00e4t mit sich bringt, treten auch andere Trends in den Vordergrund. Die boomende Wirtschaft des Secondhand-Marktes und die steigende Nachfrage nach immersiven Erlebnissen gestalten die Luxuslandschaft neu.<\/p>\r\n

Publicis Luxe unterst\u00fctzt Marken dabei, sich in diesem Wandel zurechtzufinden. Immer mit dem Ziel, dass Luxusmarken ihre treue Kundschaft behalten und gleichzeitig neue Zielgruppen durch besondere Erlebnisse ansprechen k\u00f6nnen.<\/p>\r\n

\u00abDie Schweiz hat die Geschichte der Luxusg\u00fcterindustrie mitgeschrieben. Gleichzeitig gewinnen Premiumstrategien in vielen Branchen an Bedeutung\u00bb, so Alexander Haldemann, CEO der Publicis Groupe Schweiz. \u00abEs fehlte aber bislang eine Agentur mit dezidierter Luxus-Expertise und direktem Zugang zu den Schl\u00fcsselm\u00e4rkten in Asien und Nordamerika. Wir schliessen diese L\u00fccke mit der Lancierung von Publicis Luxe an unseren Hubs in Genf und Z\u00fcrich.\u00bb<\/p>\r\n

Zum Schweizer Team von Publicis Luxe geh\u00f6ren Groupe Client Lead Switzerland T\u00fcri Cengiz , Priscilla Rossi, Strategy Lead Switzerland, Deborah Marino, Global Chief Strategy Officer, und Alexis de Montaigu, Global Client Lead und Chief Growth Officer.<\/p>","protected":false},"excerpt":{"rendered":"

Publicis Groupe Schweiz baut ihr Angebot im Luxussegment aus und lanciert Publicis Luxe in Genf und Z\u00fcrich. Die neuen Hubs erg\u00e4nzen die bestehenden Standorte in Paris, Shanghai und New York und richten sich an Premium- und Luxusmarken.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Publicis Luxe Schweiz","_yoast_wpseo_metadesc":"Publicis Luxe expandiert in Z\u00fcrich & Genf und unterst\u00fctzt Luxusmarken mit kreativen Strategien und digitalen L\u00f6sungen.","articlekey":"","footnotes":""},"categories":[29],"tags":[4345,4353,5092],"class_list":["post-36051","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-business","tag-publicis-groupe","tag-publicis-luxe"],"acf":[],"yoast_head":"\nPublicis lanciert \u00abLuxe\u00bb-Hubs in Genf und Z\u00fcrich - Organisator<\/title>\n<meta name=\"description\" content=\"Publicis Luxe expandiert in Z\u00fcrich & Genf und unterst\u00fctzt Luxusmarken mit kreativen Strategien und digitalen L\u00f6sungen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2025-02-18\/publicis-lanciert-luxe-hubs-in-genf-und-zuerich\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicis lanciert \u00abLuxe\u00bb-Hubs in Genf und Z\u00fcrich - 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