{"id":40295,"date":"2025-09-02T14:52:27","date_gmt":"2025-09-02T12:52:27","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=238786"},"modified":"2025-09-03T13:28:34","modified_gmt":"2025-09-03T11:28:34","slug":"studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/","title":{"rendered":"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt"},"content":{"rendered":"
\"\"\r\n
\u00abWie ist ihre Einstellung zum Sponsoring bei Sportevents\u00bb lautete die Frage. Im Verlauf der Women\u2019s Euro nahm die Akzeptanz von Sponsoring weiter zu und stieg in der zweiten Befragungswelle um 12 Prozent.<\/figcaption>\r\n<\/figure>\r\n

Eine Studie der Omnicom Media Group Schweiz zeigt: Sponsoring im Umfeld der Eurowurd wurde von den Fans positiv aufgenommen. Die Akzeptanz stieg w\u00e4hrend des Turniers \u2013 ebenso die Kaufbereitschaft f\u00fcr Produkte der Sponsoren. Besonders junge Zielgruppen waren begeistert: 75 Prozent teilten Inhalte oder sprachen mit anderen \u00fcber die EM.<\/p>\r\n

\u00abSponsoring ist kein Selbstl\u00e4ufer\u00bb, sagt Michael Selz, Omnicom Media Group. \u00abDie Wirkung entfaltet sich erst richtig, wenn flankierende Kampagnen das Engagement verst\u00e4rken.\u00bb Auff\u00e4llig: In gewissen Zielgruppen funktionieren Breitensport-Assoziationen besser als reine Leistungsnarrative.<\/p>\r\n

Fazit laut Omnicom Media Group: Die Women\u2019s Euro 2025 hat Sponsoring als wirkungsstarkes Instrument best\u00e4tigt \u2013 vorausgesetzt, Marken kombinieren Reichweite mit kluger Aktivierung.<\/p>","protected":false},"excerpt":{"rendered":"

Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg. 657\u2019291 Fans in den Stadien (99 % Auslastung) und 2,75 Mio. TV-Zuschauende machten das Turnier zu einem Reichweitenhit.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Women\u2019s Euro","_yoast_wpseo_metadesc":"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.","articlekey":"","footnotes":""},"categories":[29],"tags":[4343,4968,2896,2897],"class_list":["post-40295","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-markom","tag-omnicom-media-group","tag-sponsoring","tag-sport"],"acf":[],"yoast_head":"\nStudie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - Organisator<\/title>\n<meta name=\"description\" content=\"Die UEFA Women\u2019s Euro 2025 war laut einer Studie der Omnicom Media Group Schweiz nicht nur ein Fussballfest, sondern auch ein Werbeerfolg.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2025-09-02\/studie-der-omnicom-media-group-sponsoring-bei-der-womens-euro-hat-gewirkt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studie der Omnicom Media Group: Sponsoring bei der Women\u2019s Euro hat gewirkt - 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