{"id":40373,"date":"2025-09-04T20:05:48","date_gmt":"2025-09-04T18:05:48","guid":{"rendered":"https:\/\/www.markt-kom.com\/?p=239073"},"modified":"2025-09-05T08:19:09","modified_gmt":"2025-09-05T06:19:09","slug":"goldregen-fuer-die-out-of-home-branche-an-der-woohw","status":"publish","type":"post","link":"https:\/\/www.organisator.ch\/de\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/","title":{"rendered":"Goldregen f\u00fcr die Out-of-Home-Branche an der WOOHW!"},"content":{"rendered":"
\"\"\r\n
Bigna Silberschmidt, Christian Br\u00e4ndle, Clelia Kanai, CHI-Long Trieu, Markus Ehrle<\/figcaption>\r\n<\/figure>\r\n

Die Swiss Out of Home Awards 2025 zeichnen die kreativsten Out of Home Kampagnen der Schweiz aus. Solidar Suisse mit der Image-Kampagne \u00abUngleichheit\u00bb (Kategorie \u00abPublic Service\u00bb), Denner mit \u00abSpar dir den Rest.\u00bb (Kategorie \u00abCommercial National\u00bb), Hiltl mit der \u00abMuttertagskampagne\u00bb (Kategorie \u00abCommercial Local & Regional\u00bb) und EWZ mit der \u00abEnergiekampagne 2025\u00bb (Kategorie \u00abDigital Out of Home\u00bb) gewinnen Gold, w\u00e4hrend das Museum f\u00fcr Gestaltung Z\u00fcrich mit \u00abJapanische Grafik heute\u00bb sowohl Gold in der Kategorie \u00abCulture\u00bb als auch den Hauptpreis \u00abCampaign of the Year\u00bb holt. Die ausgezeichneten Kampagnen zeigen die unterschiedlichen Einsatzgebiete von Out of Home Media: Von Public Service \u00fcber lokale und nationale Werbung bis hin zu digitalen und kulturellen Umsetzungen.<\/p>\r\n

154 Arbeiten eingereicht<\/h3>\r\n

Eine hochkar\u00e4tige Fachjury mit 14 Pers\u00f6nlichkeiten aus Werbung, Kultur und Design, hat am 4. September 2025, im Rahmen der WOOHW!-Award-Night<\/strong> in der StageOne Event & Convention Hall Z\u00fcrich, die insgesamt 15 Siegerkampagnen des \u00abSwiss Out of Home Award\u00bb, dem gr\u00f6ssten Kreativwettbewerb f\u00fcr analoge, digitale und innovative Aussenwerbung, in Gold, Silber und Bronze bekanntgegeben und pr\u00e4miert. Insgesamt wurden im Vorfeld 154 Arbeiten eingereicht, von denen 27 von der Jury nominiert wurden. Die feierliche Preisverleihung fand im Rahmen des Branchenevents WOOHW! statt, welcher durch den Verband Aussenwerbung Schweiz (AWS) organisiert und durch APG|SGA, Goldbach Neo, und Horizon getragen wird.\u00a0<\/strong><\/p>\r\n

Rahmenprogramm mit Keynotes, Podium und Award-Party<\/strong><\/h3>\r\n

Dem Branchenevent WOOHW! ging die Conference voraus. Der Fachteil begann am sp\u00e4ten Nachmittag mit markanten Keynotes von Prof. Dr. Errichiello (Markensoziologe und -berater) und Regula B\u00fchrer Fecker (zweifache \u00abWerberin des Jahres\u00bb und Inhaberin La Strat\u00e9giste). In der anschliessenden Gespr\u00e4chsrunde ging es um Glaubw\u00fcrdigkeit, Haltung, Vertrauen und Attention in der erfolgreichen Markenf\u00fchrung. Nebst den beiden Keynote-Speakern war das Podium mit Nathalie Forrer (Head of Marketing bei Lidl Schweiz) sowie Christian-Kumar Meier (Head of Transformation und Mitglied des Managements bei mediatonic) herausragend besetzt. Moderiert wurde die lebhafte Diskussion von Anna Kohler (Chefredaktorin und Publizistische Leiterin m&k Das Magazin f\u00fcr Markt und Kommunikation).<\/p>\r\n

Durch den gesamten WOOHW!-Event f\u00fchrte Bigna Silberschmidt (Moderatorin und Journalistin). Sponsoren wie Setaprint AG, Richnerstutz AG, Burri Public Elements AG und Media Focus boten Highlights mit ihren Inszenierungen. F\u00fcr den Sound bei Dinner und Party sorgte \u00absax o\u2019 conga\u00bb mit S\u00e4ngerin Tanja Dankner. Die \u00fcber 300 geladenen G\u00e4ste feierten stimmungsvoll und gutgelaunt bis tief in den Abend.<\/p>\r\n

Die Gewinner<\/h3>\r\n

\"\"<\/p>\r\n

Campaign of the Year & Gold Culture: Museum f\u00fcr Gestaltung
\r\n\"\"<\/h3>\r\n

Gold Commercial National: Denner<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Gold Local & Regional: Hiltl AG<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

Gold Public Service: Solidar Suisse<\/strong><\/h3>\r\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\r\n

 <\/p>\r\n

\r\n
\r\n

Gold DOOH: EWZ<\/p>\r\n

 <\/p>\r\n\"\"<\/a> \"\"<\/a> \"\"<\/a>\r\n

 <\/p>\r\n<\/header>\r\n<\/div>","protected":false},"excerpt":{"rendered":"

Solidar Suisse, Denner, Hiltl & EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_focuskw":"Out of Home","_yoast_wpseo_metadesc":"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.","articlekey":"","footnotes":""},"categories":[29],"tags":[66,5523],"class_list":["post-40373","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-awards","tag-dooh-award"],"acf":[],"yoast_head":"\nGoldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! - Organisator<\/title>\n<meta name=\"description\" content=\"Swiss Out of Home Awards 2025: Solidar Suisse, Denner, Hiltl, EWZ gewinnen Gold, Museum f\u00fcr Gestaltung Z\u00fcrich gewinnt \u00abCampaign of the Year\u00bb.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.organisator.ch\/de\/marketing\/2025-09-04\/goldregen-fuer-die-out-of-home-branche-an-der-woohw\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goldregen f\u00fcr die Out-of-Home-Branche an der WOOHW! 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