Rosarot spans a triangle of branding, language and usability for Fairway
The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the Rosarot agency created a new appearance dominated by independence in branding, language and usability. Branding process as a basis In a structured branding process, Rosarot supported Fairway in rebranding and creating a new brand. In the process, a completely new appearance was created, and new brand values with [...]
The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the agency Rosarot created a new appearance dominated by independence in branding, language and usability.Branding process as a basis
In einem strukturierten Branding-Prozess unterstützte Rosarot Fairway zum Rebranding und zur neuen Marke. Dabei entstand ein komplett neues Erscheinungsbild, ausserdem wurden nach innen neue Markenwerte mit einer klar herausgeschälten Differenzierung geschaffen. Darauf abgestimmt wurde die gesamte Informationsarchitektur der Website Fwfo.ch von Rosarot neu definiert und ein Interaction Design entworfen, das den Kunden überraschen und gleichzeitig an der Hand nehmen soll. Die Usability des Scrollens basiert auf einer Matrix, die horizontal die Übersicht verleiht und vertikal in die Tiefe geht.
With otherness to attention
Even the color scheme on the website should convey to the viewer that this is not a classic financial company. The refreshing animations accompany the user and should keep the attention high during the entire visit. The independent branding together with its own language and the intelligent matrix usability result in a whole new world of appearance with which the brand communicates its passion and sophistication.
Responsible at Fairway: Tamara Meili (Project Manager). Responsible at Rosarot: René Karrer (Creative Director), Bianca Berger (Art Direction), Marcela Narvaez (Graphic Design), Jonas Hartmann (Interaction Design), Nadine Ticozzelli (Consulting), Andreas Steiner (Director Content), Natasa Maricic (Senior Text).
