Marius Bear becomes brand ambassador for Eventfrog

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog gives the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and to becoming a brand ambassador. Eventfrog is committed to the cultural landscape and us artists. I can wholeheartedly stand behind that and champion the event revolution," Bear says of the collaboration.

Connecting values and goals

Marius Bear is not Eventfrog's first ambassador. Guitarist Zlatko Perica, better known as Slädu, joined the start-up back in 2021. According to Slädu, it is obvious why Marius Bear was chosen as an ambassador: "For me, Marius Bear stands for the same values as Eventfrog: a visionary, innovative, combative and culturally committed. The match is more fitting for me than I could have dreamed of. Just like Eventfrog, it is a likeable, up-and-coming underdog with international potential." Marius Bear, whose real name is Hügli, grew up near Appenzell. He only got into music in his early 20s after receiving compliments on his voice at recruit school. He initially tried his luck as a street musician before moving to London to study music at the British and Irish Modern Music School. He won the Swiss Music Award in 2019 and will represent Switzerland at the Eurovision Song Contest in 2022.