Baselwest redesigns IWB magazine
Basel-based energy supplier IWB distributes a magazine to households in its market area four times a year, previously under the title "Energy & Water". The magazine has now been adapted to new corporate design specifications and appears under the title "E hoch 2" to better reflect the company's broader range of services. The E stands for [...]
The Basel-based energy supplier IWB distributes a magazine to households in its market area four times a year, previously under the title "Energie & Wasser". The magazine has now been adapted to the new corporate design specifications and is published under the title "E hoch 2" to better reflect the company's broader range of services. The E stands for "renewable energy", while the superscript 2 is intended to show IWB's great potential - in reference to Einstein's famous equation. The magazine concept now focuses more on storytelling and edutainment. Each issue has a main theme, which is given greater weight in the dramaturgy. The layout in the new design follows a sharpening of the journalistic formats with different proportions of text and images in order to make the content more accessible and optimize reader-friendliness. 
Responsible at IWB: Katarina Karadzic, Reto Müller (Project Management), Erik Rummer (Head of Corporate Communications), Dietmar Küther (Head of Brand & Sustainability). Responsible at Tatin Design Enterprises: Oliver Mayer, Lukas Gysin (Corporate Redesign). Responsible at Kooi: Claude Beauge, Paul Drzimalla (editorial concept). Responsible at Basel West Corporate Communications: Thomas Aerni, Markus Siegenthaler (design concept).
