Sunrise and Ticketcorner launch "Sunrise Starzone" music platform

A new music platform, "Sunrise starzone", was launched on April 7. The networking of major players in the music industry has created a national music portfolio with top festivals, large music arenas and over 150 live concerts per year. The three national partners of Starzone thus gain access to a unique benefits program for their customers. They benefit from exclusive ticket and VIP offers for concerts and festivals throughout Switzerland. The offer is complemented by a digital music platform with attractive content. "The desire for live music is unbroken, and Sunrise Starzone offers Swiss concert fans a comprehensive range of national and international artists," says Andreas Angehrn, CEO of Ticketcorner, adding: "With Starzone, we are turning the spotlight on Swiss concert stages after two years of uncertainty and supporting music creators with an innovative and attractive music program for the restart after the coronavirus crisis." André Krause, CEO Sunrise UPC, says: "With Sunrise Starzone, we thank our customers with unique and unforgettable moments. They get even closer to their stars and benefit from many exclusive advantages."

Lounges, priority sales and perks

Customers of the four partners will receive many benefits in the Sunrise Starzone: These include large ticket allotments, priority sales - i.e. early access to concert tickets and discounts - and last-minute tickets for around 150 concerts and major festivals every year. On site, Sunrise and Raiffeisen customers have access to specially designed "Sunrise Starzone Lounges" in the largest Swiss music venues, which can be reached via "fastlane access", as well as "signature drinks", DJs, bar service and more. On the promoter side, the organizers AllBlues, Act Entertainment, Opus One, Live Nation, Good News and the Gadget Abc Entertainment Group, which has also been brought on board as a competent strategic partner, will bring the big artist names to the Sunrise Starzone. On the festival side, the Open Air St.Gallen, the Greenfield Festival, the Heitere Open Air, the Summerdays Festival, the Seaside Festival, the Zurich Open Air and Zoa City, Stars in Town and the Venoge Festival will be there. Sunrise Starzone lounges will be put into operation in the Hallenstadion, Zurich's Volkshaus, Basel's St. Jakobshalle and the Arena de Genève. Further partners and locations are to follow.

Music platform starzone.ch: Stars write themselves

Sunrise Starzone will remain present for music fans outside the events: At starzone.ch a competent editorial team prepares music news, interviews, reports, previews and exciting playlists. And at Sunrise Starzone, the stars themselves also take up the pen. To start with, Baschi, Naomi Lareine and Dabu will publish their inside view of music as authors. Other musicians and insiders are set to follow. "It is very important to us to strengthen music journalism in Switzerland," emphasizes Andreas Angehrn. "Because this has been massively reduced in many editorial offices in recent years - especially when it comes to the socially and emotionally important topic of music."