CRK, Hutter-Consult & The House together for EIT.Swiss
After winning the mandate, The House will be responsible for media strategy, channel planning, buying, and the operation and optimization of campaigns in digital and analog media. Hutter-Consult is the third MYTY Switzerland agency to take over the campaign tasks in the social networks and search. The main focus is on the image campaign, which will be carried out across the primary channels TV, online, social media and search as well as [...]
The House verantwortet nach dem Mandatsgewinn die Mediastrategie, das Channel-Planning, den Einkauf sowie den Betrieb und Optimierung der Kampagnen in den digitalen und analogen Medien. Hutter-Consult übernimmt als dritte MYTY Schweiz Agentur die Kampagnen-Aufgaben in den Social-Networks und Search. Hauptaugenmerk liegt auf der Image-Kampagne, welche über die primären Kanäle TV, Online, Social-Media und Search sowie Plakate und mit internen Kommunikationsmitteln als taktische Verstärkung und Verbandskommunikation erlebbar wird. Die Image-Kampagne von CRK läuft seit 2021. Das Mandat und die spezifischen Massnahmen, insbesondere die aktuelle Imagekampagne, sind auf drei Jahre bis 2023 ausgerichtet.Responsible at EIT.Swiss: Laura Kopp, Public Relations Manager. Responsible agencies: CRK - Strategy/Creation and Communication, The House - Media, Hutter-Consult - Social-Media & Search About The HouseAs a modern boutique communications agency, The House develops creative communication experiences for medium-sized Swiss companies and brings them to life in a media-rich and effective way through the integrated and data-based orchestration of strategy, creation, technology and media along the customer journey. About MYTY Group: MYTY Group AG currently unites eight agencies with more than 400 employees at 15 locations in Switzerland and Germany. It offers its national and international clients networked expertise in marketing, creation, public relations, campaigning, activation, eCommerce, Web3 and business model innovation, helping them to communicate effectively in the digital era. Together, the group develops solutions for all target groups and across all channels. The common mission is always to meet technical requirements as well as the changing zeitgeist in order to develop the best possible solutions for customers and users. With this holistic approach, MYTY aims to become one of the leading agency groups in Europe.
