Amazee Metrics: New name Advance Metrics - and new owner

Advance Metrics advises clients such as Implenia, ETH Zurich, Sonova, 20 Minuten, The Dolder Grand, Barry Callebaut and ÖKK in the areas of online marketing, data analytics and digital marketing compliance and specializes in the data-based optimization of digital performance. The company has been offering online marketing and data analytics from a single source for eight years and employs staff in Switzerland, Germany and South Africa. Apart from the new ownership structure, only the name is changing. Gregory Gerhardt, Chairman of the Board of Directors of the Amazee Group, says: "Our group develops digital entrepreneurs and companies. After years of successful growth, it is time for Evelyn Thar to continue to lead the company not only as CEO but also as owner." Evelyn Thar, CEO and now also Chairman of the Board of Advance Metrics: "I would like to thank the entire Amazee team, who have helped me build Amazee Metrics over the past eight years and have now enabled me to take the step towards independence. I am particularly pleased that Patrick Barnert, who has been on our Board of Directors for many years, is also joining the Board of Advance Metrics. The Advance Metrics team and I are looking forward to the new challenges and exciting activities that our clients and the market present to us every day." Advance Metrics will continue to focus on the three service areas of online marketing, data analytics and digital marketing compliance. Evelyn Thar says: "We see exciting growth trends in all three areas driven by new regulatory triggers, such as the increased requirements for data protection in online marketing. We look forward to continuing to use our many years of experience in the data-based optimization of digital performance to advise our clients."