Organizer Issue Extra 9/1983

Receive the German-language trade magazine "organisator" in the Extra 9/1983 issue as a PDF download with the following table of contents:

Response means and addressing for more response

The response rate determines whether a direct mail campaign is successful or not. The response medium plays a particularly important role here. A few tips from the experts.

Options for unaddressed direct mail

Of course, there is not only addressed direct mail, but also unaddressed direct mail. In this case, the focus is on the efficiency of the distribution organization.

The general contractor concept in direct marketing

Advertising material design, printed matter production, address procurement, address management... With the general contractor concept, it is possible to put everything in one place.

The correct use of customer files

Customer data is all the more valuable when it can be divided into individual segments. Customer «types» are easier to address.

Audiovision on the sales front: a checklist

The audio-visual presentation, often used as a marketing tool, is nearing its end. This makes the audio-visual industry all the more interested in film and video opportunities.

Direct Caritas: Marketing for good deeds

Almost anything is possible with direct mail, even helping the good in the world a little bit

Addressed direct mail in retail?

The retail trade is said to be a wallflower when it comes to direct advertising methods. However, there are compelling reasons to believe that this is precisely where direct marketing can be particularly fruitful.

Direct Medium "Videotex": Costs and Possibilities.

Soon it will be official in Switzerland that you can connect to an external computer from your own home. Video tex (in Germany: Bildschirmtext) is the name of the medium that makes this possible. Possibilities and costs for marketing use.

The use of mini and microcomputers in direct marketing.

When using a microcomputer for direct mail, storage capacity and printer selection play an important role.

Telephone marketing: acid test passed!

Telephone marketing is when someone tries to sell you something or persuade you to do something over the phone. Four case studies show what this costs and what it achieves.