Organizer issue 8/1983

TABLE OF CONTENTS

• Trends The Economic Month
• Sales Promotion Sales Promotion: Fun to Buy
• Sales Promotion hesen and Case Studies on VF
• Direct Marketing Who uses direct mail?
• Sales Promotion: Customer Credit Cards Giving the Customer Identity
• Swissdata" trade fairs: concept with a future
• Yearbook of Leadership Delegating at the grassroots level
• Personally "usefulness" is too little
• Seller Training Case Study: Advertising Budget 1995

Rubrics

• Books for you
• Opinion
• The business idea
• Thinking training
• ORGANISATOR short report
• Personal
• ORGANISATOR offers

YELLOW PAGES

• Read concentrates Activate human capital Overcome liquidity bottlenecks
• Work in progress - a cost and liquidity factor "twin" households as a
• Marketing target group Corporate debt and optimal capital structure
• Increase profits through planned procurement
• A well planned office is always a compromise
• Accounting as part of the overall information system
• Quality improvement prevents plant shutdowns
• Success factors in the american
• Management air freight - costs and benefits
• Problems of company formation Preservation of the equity base
• Foreign currencies and translation methods
• Products imd services
• Sales training
• Tarantula