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Organizer issue 8/1984
Receive the German-language trade journal "organisator" in issue 8/1984 as a PDF download with the following table of contents:
TABLE OF CONTENTS
- Economic month
- Cover Topic: Brand Marketing
- Wolfgang K.A. Disch, Benefits and Crisis of the Branded Article
- Elmex: The fight against tooth decay
- Caran d'Ache: from quality to exclusivity
- Kaba: in the key position
- Knorr: the one with the knorrlli
65 years of "The Organizer
- How to advertise (1923)
- How to peel potatoes (1939)
- How not to forget how to sell (1939)
- What You Should Know About Democracy (1943)
- How to stay imaginatively competitive (1950).
- How to advocate for greater cleanliness in business (1950).
- How to buy time (1950)
Brand Marketing (II)
- Securitas; security as a trademark
- Tela: from brand to generic term
- Ovomaltine: first place in fitness catering
- Vilhger stogies: cigars with a democratic touch 55
- Novilon: Success through proximity to the end user
- Studer Revox: Exotic in the Hifi Business
- Sugus and Toblerone: two sweet perennial favorites
- Rolf W. Schirm: The clear signal structure of the brand article
- Job Barometer
Category: Single issues
