Organizer issue 6/1987

TABLE OF CONTENTS

Economic month

• Business cycle at a glance
• The comment
• Monitor

Cover Topic: Marketing Management

• Market focus; challenge and opportunity
• Make your customer curious again!
• Practical experience of a marketing manager

Personal

• The great one-sidedness

Payment transactions Switzerland

• The cash dispenser prevails

The special organizer tip

• How to get appointments on the phone
• This is how you counteract "silent termination
• How to improve products and sell them better
• Successful learning has to be learned

EXTRA: Manager training img

• Continuing education for entrepreneurs
• The new leaders are quite different
• Computerized training
• Thinking training

Management tools

• Possession balance

Personnel Management

• How to influence the climate of the conversation

Service

• With course and seminar dates
• Books

Names and novelties

• Press review
• Companies and markets
• SSR Travel: Different from the others
• "ZweiteHand": Low-investment newspaper
• Wolfcraft: serving the employees
• Tanner: viable soft cheese
• Markt & Technik: Holding one's own in a difficult industry
• Dussmann: Sales with Services
• Aldi: without compromise
• Wood pulp: green wave

Management

• Investment management creates scope
• Competitive Financing Factoring and Forfaiting
• Streamline with Desktop Pubhshing
• Human Resources Management
• Purchasing marketing brings success
• Increasing profits with banking services
• Current: the markets with a future
• Tarantula