Organizer issue 10/1993

Advertising in upheaval

• The cover story as the start of a series on the deep changes In the advertising industry
• ... and nobody notices anything! The previous advertising agency Is too expensive, too cumbersome, too little "top-heavy".
• It will have to change. Because the advertising customer is also changing.
• A possible new consulting model In advertising becomes visible In ORGANISATOR's conversation with Rolf Gruber

• Books on advertising and marketing

 

Novelties, News

• NEW: The new heels of the month ABOUT: Interesting information about events,
• Company, people

 

Employment

Mercurlus: The relocation of Arbelt to "low-wage countries" is nothing more than a lentil dish.  

Management

• Alternative Management Concepts:
• Women and Japanese - what do they have in common? An Interesting and Amazing Comparison
• Literature on Japan
• Literature on the topic of feminine leadership
• Corporate identity - a strategic task: Determining your own image....
• Project Management:The SGO Autumn Conference 1993

 

Computer Science

 

• Data security as part of a holistic concept: Integral security
• Is your EDP still up to date? The manufacturer-neutral check-up
• New software on the market

 

Taxes

VAT is coming: the ORGANISATOR tells you what it costs, how it works, which 74,000 taxpayers it affects.  

Telecommunications

Basler Spediteurgruppe has an invisible control center for its worldwide data traffic and "forwarding remote control".  

Continuing education

• The next ORGANISATOR events
• SGO Autumn Conference on the topic of project management

 

Trade literature

• The current book
• Books on advertising and MarketIng
• Books about women (Feminine Leadership) and Japan
• The ORGANISATOR arhelts folders ....
• The ORGANISATOR books

 

Associations, clubs

• Consultant Club: The next breakfast seminars Memory training / Open negotiation 49
• Idea-Suisse: Fölfl-Meeting "Corporate Management In The Crisis
• PSILOG: All about the new model "PSION Series 3A" for actuality reasons In a separate supplement to
• this ORGANISATOR Supplement
• SGO: 1993 initial meeting on the subject of project management

 

The c/o page

Preview of the next issues;The club of clubs