Organizer issue 7-8/1999

Corporate Governance

• Matthias Graf in conversation with WWF CEO Carol Franklin Engler: "A function in which I can make a difference.
• Checkup 99: When was the last time your company saw a doctor?

Finances

• Hermann Jenny - The page of the Controller Association:Controllers have management responsibility 9
• Arnold H. Lanz - Finance Pyramid III:The Fever Gauge for Your Business 10
• Achim H. Poliert - Grundwissen Kapitalanlagen III:Aktien - vernünftig Geld verdienen 14
• Odo Tauern - Employee accounting:Are you worth more than your office chair? 18

Tools

Internet, computer science

• Nicolas Berg - Getting started with e-business:E-business is a matter for the boss - for every boss
• There are more construction sites on the Internet than between Zurich and Bern
• Matthias Graf - 10 years of Commcare AG:With courage and seven-league boots

Marketing, Communication

• Wendelin Niederberger - Advertising for the small business (2):Make yourself crisis-proof 58
• Frank Hortz - Online PR: Get out of the sidelines 62
• Peter Capek - Mind Mapping in Advertising Conception:The Aha Effect 64
• Franz Schnyder - Book tip of the month:Advertising budget: zero point zero 67

Info and reader reading

• Sources of supply: News from the market
• The page of the VPA: Designing presentations excellently
• Management consulting: Consultants are at home here
• Calendar of events
• Club Organizer / Academy Organizer / Imprint