Threefold realized appearance for the new indoor swimming pool Appenzell

Eight years ago, the only indoor swimming pool in the canton of Appenzell Innerrhoden was closed for safety reasons. With an investment of around 21 million Swiss francs, an attractive new building has been created - the modern architecture, lots of wood and light characterize the appearance. The advertising agency Dreierlei is responsible for the communication and design of the new appearance. The young agency from Appenzell won the agency evaluation.

Reference to the Sitter flowing by

The visual identity stems from the river Sitter, which flows past both the indoor and outdoor swimming pools in Appenzell. Moving lines with a playful dynamic provide intrinsic activity and identity. Clear, eye-catching color areas in light blue emphasize the message and ensure a high level of recognition.

Cross-media communication

The new corporate design was used across a wide range of online and offline media channels. The focus was on the awareness campaign with F12 posters and OOH measures. The main messages "Appenzell sweats", "Appenzell goes swimming" and "Appenzell dives in" show the great joy of the new indoor pool. On the other hand, they serve as a humorous nod to the long political process that preceded the new building.

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Responsible at Dreierlei: Caroline Inauen (Head of Graphics), Linda Inauen (Project Management and Communication), Joel Sanguanini (Graphics), Katia Wyss (Texting). Responsible at the district administration of Appenzell: Markus Gier (Operations Management), Gaby Sutter (Water Surface Management) and Pius Koller (Property Management).