Fresh colors for the Scout24 brands from Sir Mary

The search platforms AutoScout24, MotoScout24, ImmoScout24 and FinanceScout24, which until last year belonged to Scout24 Schweiz AG and are now part of SMG Swiss Marketplace Group AG (SMG for short), are demonstrating their courage to break new ground with the completely redesigned appearance of their brands and portals, which was launched on July 1. Gilles Despas, CEO of SMG Swiss Marketplace Group, comments on the new design: "SMG's primary goal is to simplify people's lives with pioneering products. The new look of ImmoScout24, MotoScout24, AutoScout24 and FinanceScout24 will make them even more attractive and clearer for our users, so the new design is the next important step in achieving our goals." The former Scout24 platforms transferred advertising from the analog to the digital world over twenty years ago and made it possible to do more than just publish classified ads. With the new design, this pioneering work should now also be reflected in the brand and portal appearance: bright highlighter stripes are a reminder of the moments when searchers discovered interesting advertisements in the newspaper and crossed them out or circled them. Overall, the new design is fresher and more modern, and with its clear contrast between white space and fresh color accents, it is also clearer than ever. This should make it even easier to find cars, motorcycles, apartments, insurance and financing.

Campaign for the launch of the new color worlds

In order to make it easier for the many users of the four Scout24 platforms to switch to the new color worlds, the introduction of the new design is accompanied by a extensive campaign along with it. This applies to all online and offline channels under the guiding principle "Live the way you want" as well as dedicated to the individual marketplaces: Car ("Drive what you want"), motorcycle ("As free as you want"), real estate ("Live how you want") and finance and insurance ("Insure how you want"). The campaign was created in collaboration with the Sir Mary agency from Zurich.