"In a Nudgeshell": podcast on the lure effect.
Choice determines where the clientele bites. But when fishing for attention and deals, there are so many things to keep in mind... The third episode of the podcast "In a Nudgeshell" looks at the bait effect.

Bühler & Bühler launched the ten-part podcast at the end of August. Here it goes to the Interview with Werbewoche.ch.
