New corporate strategy: Zense accompanies Helsana
Zense translated the complex content of the new Helsana strategy into a tangible, emotional story and presented it in a central key visual.
In close collaboration with Helsana, the Zurich-based consulting and creative agency Zense structured the complex strategy content, visualized it and made it tangible through storytelling. The aim: to get to the heart of the content in a simple way and to take around 3,400 employees on an emotional journey through the upcoming strategy.
In a first step, the result of the collaboration is a strategy presentation, a concise key visual, an interactive intranet page and accompanying
Communication tools such as posters and screensavers. The strategy launch with the management presentation took place in January at a major employee event.
Even though the strategy communication is still ongoing, the first positive interim results can already be drawn: The central messages have been received and Helsana employees are using the key visual developed by Zense independently and with pleasure - in presentations, visualizations or as decoration in the office, says Marisa De Faveri Schweizer, project manager for the strategy project on the part of Helsana Corporate Communications.
