A shower of gold for the out-of-home sector at WOOHW!

Solidar Suisse, Denner, Hiltl & EWZ win gold, Museum für Gestaltung Zürich wins "Campaign of the Year"

Editorial - September 4, 2025

Bigna Silberschmidt, Christian Brändle, Clelia Kanai, CHI-Long Trieu, Markus Ehrle

The Swiss Out of Home Awards 2025 recognize the most creative Out of Home campaigns in Switzerland. Solidar Suisse with the image campaign "Inequality" (category "Public Service"), Denner with "Save the rest." ("Commercial National" category), Hiltl with the "Mother's Day Campaign" ("Commercial Local & Regional" category) and EWZ with the "Energy Campaign 2025" ("Digital Out of Home" category) won gold, while the Museum für Gestaltung Zürich won both gold in the "Culture" category and the main "Campaign of the Year" prize with "Japanese Graphics Today". The award-winning campaigns show the different areas of application of Out of Home Media: From public service to local and national advertising to digital and cultural implementations.

154 works submitted

On September 4, 2025, a top-class jury of 14 experts from the fields of advertising, culture and design selected the winner of the WOOHW! award night At the StageOne Event & Convention Hall in Zurich, the 15 winning campaigns of the "Swiss Out of Home Award", the largest creative competition for analog, digital and innovative outdoor advertising, were announced and awarded in gold, silver and bronze. A total of 154 entries were submitted in advance, 27 of which were nominated by the jury. The award ceremony took place as part of the industry event WOOHW!, which is organized by the Swiss Outdoor Advertising Association (AWS) and supported by APG|SGA, Goldbach Neo and Horizon.

Supporting program with keynotes, panel and award party

The industry event WOOHW! was preceded by the conference. The specialist part began in the late afternoon with striking keynotes by Prof. Dr. Errichiello (brand sociologist and consultant) and Regula Bührer Fecker (two-time "Advertiser of the Year" and owner of La Stratégiste). The subsequent panel discussion focused on credibility, attitude, trust and attention in successful brand management. In addition to the two keynote speakers, the panel featured Nathalie Forrer (Head of Marketing at Lidl Switzerland) and Christian-Kumar Meier (Head of Transformation and member of the management team at mediatonic). The lively discussion was moderated by Anna Kohler (Editor-in-Chief and Journalistic Director of m&k Das Magazin für Markt und Kommunikation).

The entire WOOHW! event was hosted by Bigna Silberschmidt (presenter and journalist). Sponsors such as Setaprint AG, Richnerstutz AG, Burri Public Elements AG and Media Focus provided highlights with their presentations. The sound for the dinner and party was provided by "sax o' conga" with singer Tanja Dankner. The more than 300 invited guests partied in high spirits until late into the evening.