Golden Pen 2025: Awards presented for the best internal and integrated communication in Switzerland
On Thursday evening in Bern, the Swiss Association for Internal and Integrated Communication (SVIK) presented the Golden Feather awards for the best contributions in internal and integrated communication. The award for «Best Journalist 2025» went to Anita Bünter and Jonas Bischoff from Swiss Radio and Television (SRF).
Dr. Daniel von Arx wins the Golden Pen Award 2025. (Image: zVg)[/caption]
The SVIK rating shows the current status of corporate, operational, and organizational information and communication. Media change is also becoming increasingly noticeable and visible in internal and integrated corporate communications. As SVIK writes: «Information has become a commodity and communication a broad field of activity. Digitalization is the accelerating force. Quality standards are more important today than ever before.»
Politically neutral and with a broad range of expertise, the SVIK has been providing exemplary information and communication services since 1944. This gives Switzerland a regular benchmark for corporate and administrative communication.
The winners of the SVIK Feathers 2025
Novartis Inc. wins the «Golden Pen» award in the Category 1a «Company magazines and publications (print and digital)» for the «Live Magazine.». At the Category 1b «Employee magazines and publications (print and digital)" will the «KSB Employee Magazine» awarded gold. In the Category 2 «Texts» A gold award goes to Swiss Life for the text campaign «Turn to Pur pose.». A «Golden Pen» is awarded to the Tertianum Group Dübendorf in the Category 3 Visuals and Video for the video «Space for joie de vivre.». The Swiss Center for Design and Health receives a gold nib in the Category 4 Digital Channels with «Building trust: designing for remote care. The SRG SSR Swiss Broadcasting Corporation fetches in the Category 5 Concepts and strategies a Golden Pen for «Eurovision Song Contest 2025 in Basel with «Welcome Home.». In the Category 7 Campagning was the Federation of Migros Cooperatives for the project «THANK YOU MGB» excellent. The professional association awards Anita Bünter and Jonas Bischoff, SRF, with the «Golden Pen for Journalism 2025» They deserve the award for their very careful and well-informed handling of highly sensitive topics. The correspondents always succeed in conveying information to TV audiences with the necessary personal distance, while still allowing them to feel close to the events. Skilled in dealing with local languages and communication conditions, they provide interested viewers with well-founded insights into political, social, ethnic, and economic aspects.
The SVIK awards Dr. Daniel von Arx, Head of Communications, Luzerner Kantonalbank, received the «Golden Pen for Communicator of the Year 2025.». With his keen sense for modern corporate communications, he has shaped the bank both internally and externally over the past few years. The high reputation and stability of his team are testament to his professional and functional expertise as well as his leadership qualities.
The SVIK rating offers Swiss companies an annual platform for comparing internal and integrated communication tools and measures both nationally and internationally among experts. At the end of November, all participants can discuss the assessments with the jury members at the hearings. The SVIK is the oldest communications association in Switzerland and has been active for 80 years.
