Pierangelo Campopiano becomes new Head of Sales at AXA Switzerland
Pierangelo Campopiano takes over as Head of Distribution at AXA Switzerland and becomes a member of the Executive Board. He succeeds Patric Deflorin, who has been CEO of the company since January 2026. Campopiano brings with him extensive experience from various management positions at CSS, Smile, Helvetia and Zurich.
The Board of Directors of AXA Switzerland has appointed Pierangelo Campopiano as Head of Distribution and member of the Executive Board. The 47-year-old Swiss-Italian dual national succeeds Patric Deflorin, who has been CEO of the company since January 1, 2026.
Broad expertise in sales and digitalization
Pierangelo Campopiano is currently Head of the Customer and Market Division and a member of the Corporate Executive Committee at the CSS Group. From 2018 to 2024, he was CEO of the online insurer Smile, then a subsidiary of the Helvetia Group and now part of the new Helvetia Baloise.
Prior to this, Campopiano held various positions of responsibility at the Zurich Group. Among other things, he was Head of Cooperation & Direct Sales from 2012 to 2015 and Head of Sales Strategy & Change at Zurich Switzerland from 2017 to 2018. From 2015 to 2017, he was Head Strategic Marketing & Distribution Services at Farmers Insurance Group in Los Angeles.
Sound training
The designated Head of Sales holds a degree in Business Administration HF, an Executive Master in Customer Relationship Management & Marketing from the Zurich University of Applied Sciences (ZHAW) and completed an Advanced Management Program at the Executive School of the University of St. Gallen.
«I am delighted that in Piero we have gained an accomplished leader with a broad range of experience and an impressive track record. Thanks to his in-depth expertise in sales, customer care, marketing and digitalization, he is ideally equipped to successfully lead our distribution functions with their various advisory and sales channels into the future,» explains CEO Patric Deflorin.
The appointment of Pierangelo Campopiano is subject to the necessary regulatory approvals.
