Zimmermann Communications launches campaign for Nussbaum
Zimmermann Communications is developing a comprehensive B2B campaign for Nussbaum. The centrepiece is a skyscraper, composed of real reference objects, which visualizes the 15-year success story of the system.
Nussbaum is launching a large-scale campaign for its tried-and-tested «Optiflex-Profix» shelving system in 2026. The concept developed by Zimmermann Communications relies on a strong visual: a seemingly endless skyscraper, composed of real Nussbaum reference objects, which demonstrates the versatility and reliability of the system.
The key visual visualizes the millions of uses of «Optiflex-Profix», which has been installed throughout Switzerland for 15 years. The spectacular skyscraper consists of various floors that combine numerous building types such as residential, commercial and public buildings, thus illustrating the wide range of applications and Nussbaum's many years of experience. Particularly authentic: real Nussbaum reference objects are «installed» on all floors.
For the development of the key visual, these reference objects were digitally recreated on the basis of real photo templates. The shape of the skyscraper was meticulously planned on the basis of an initial «blocking» before each individual building was carefully worked out and integrated into the final composition.
Vertical scrolling experience on the landing page
At the heart of the campaign is the clear message that «Optiflex-Profix» is the efficient plug-in connection for every floor - simple, reliable and can be installed completely without tools. The campaign relies on a broad mix of advertising media, in which the leitmotif «floor over floor» is consistent across all digital, physical and print channels.
The highlight of the Landing pageThe unusual vertical scrolling effect, which - contrary to the usual scrolling direction - runs from bottom to top. This makes it possible to digitally experience the feeling of «floor upon floor». With each scroll, the user moves up floor by floor and gradually receives more in-depth information about «Optiflex-Profix» and the real reference objects.
At the same time, online videos and social media measures on Facebook, Instagram and LinkedIn dynamically showcase the skyscraper and lead users directly to the landing page. The presence is complemented by advertisements in the trade press and a physical fold-out flyer.
Responsible at Nussbaum: Claudia Schwarzer (Team Leader Marketing Communications), Geraldine Cairoli (Marketing Communications & PR Project Management), Deborah Von Allmen (Junior Marketing Communications Planning), Nina Alimusaj (Junior Marketing Communications Planning). Responsible at Zimmermann Communications: Christoff Strukamp (creative direction), Julia Hofmann (art direction), Sophie Güntensperger (text), Lara Cavelti (consulting), Rolf Zimmermann (overall responsibility for strategy). Key visual realization: Visual addiction. Landing page implementation: Business4you.
