Rivella as national partner of the 2027 World Ski Championships in Crans-Montana
The iconic Swiss brand Rivella is a national partner of the FIS Alpine World Ski Championships Crans-Montana 2027 - and is also celebrating 50 years of partnership with Swiss-Ski.
Crans-Montana will host the FIS Alpine World Ski Championships from February 1 to 14, 2027. With Rivella, the 2027 World Ski Championships have gained one of the best-known Swiss brands as a national partner. At the second sponsorship level of the World Championships, the soft drink from Rothrist is reaffirming its long-standing association with Swiss skiing.
Rivella Ski World Championships 2027: 50 years of partnership as a milestone
The collaboration between Rivella and Swiss-Ski goes back several decades. The commitment to the 2027 World Ski Championships in Crans-Montana comes in a special year: Rivella and Swiss-Ski will be celebrating their 50th anniversary of partnership in 2027. According to the press release, the support for the World Championships marks a new milestone in this relationship of trust.
Silvan Brauen, Co-CEO of the Rivella Group, explains the commitment as follows: «When an event of this magnitude and with such a wide reach takes place in Switzerland, in a sport that fits perfectly with the DNA of the Rivella brand, it is only natural for us to support it.»
International stage in the heart of the Valais Alps
According to the organizing committee, the 2027 World Ski Championships will bring hundreds of athletes, thousands of media representatives and tens of thousands of spectators from all over the world to Crans-Montana. This event with international appeal offers Rivella a correspondingly large platform to position its brand in the context of alpine skiing.
Didier Défago, Managing Director of Crans-Montana 2027, emphasizes the content dimension of the partnership: «Rivella will be present at the various venues to provide the public with refreshing, authentic and convivial moments. This fits in perfectly with the values of the World Championships.»
Rivella Group: cult status and independent Swiss tradition
Rivella is one of Switzerland's best-known brands and is officially listed in the country's inventory of culinary heritage. The company was founded in 1952 and has been based in Rothrist in the canton of Aargau since 1954. According to the company, almost 100 million liters of Rivella, Focuswater and Michel brand soft drinks and fruit juices are consumed every year. In 2025, the Group generated sales of 140 million Swiss francs and employed 267 people.
With the 2027 World Ski Championships, Rivella is further expanding its presence in alpine skiing at national and international level - sending a clear signal for the continuity of one of the oldest brand partnerships in Swiss sport.
Further information on the Rivella Group: https://www.rivella-group.com
Responsible at Rivella Group: Silvan Brauen, Co-CEO Rivella Group; Nicole Zumsteg, Overall Project Manager World Ski Championships 2027 (Rivella Group); Nicolas Hugentobler, Head of Live Marketing / Sponsoring Rivella Group. Responsible for Crans-Montana 2027: Didier Défago, CEO Crans-Montana 2027; Daniel Bollinger, COO Crans-Montana 2027; Nils Gehri, Project Manager World Cup & Events / World Ski Championships Crans-Montana.
