Organizer Issue 7-8/2016

People

• Aurel Aebi, co-founder of atelier oï:
• "Without origin there is no future" (B. Rüttimann)

In demand

• Will "classic" marketing soon be obsolete?

Focus

• Content marketing - more than just advertising (Chr. Portmann)
• Selling with stories (A. Schmidhauser)
• Best labels for best dressing (B. Rüttimann)

Leadership

• How SMEs become more resilient and stay marketable (J. Meerholz, R. Hoogenraad).
• Disruption and digital leadership as challenges

ICT

• More time for customers again - thanks to digitization
• Software as mobile as the staff (D. Arnold)

Finance/Legal

• Recording working time with business software (B. Zulauf)

Fit on the job

• BGM: Between pleasure and frustration (M. Grutsch)
• A help hotline for managers
• Here and Now (V. Mirata, M. Bettoni)

HEADLINES

• Editorial
• Starter/Scene
• The thing
• Market
• The guest
• Book tips
• Imprint

DOSSIER - SME Continuing Education

• Big (in) Business - Language courses for managers (S. Grüber)
• Continuing education for board members - Compulsory or freestyle? (Chr. Lengwiler, F. Schmutz)
• Corporate Certify education and training (N. Storz)
• Professional colleagues wanted!
• Administrator - a profession with many facets (R. Rossi)
• Company versus applicantThis is how both sides find out if they fit together (A. Kowollik)