Organizer issue 7-8/2014

People

• Matthias and Raphael Bachmann from Confiserie Bachmann: "We are not managers, but confectioners".

In demand

• Purchasing: online or rather personal contact?

Focus

• Effect of incentives on employees and customers in practice? (E. Zryd)
• Promotional items: new ideas for lasting impact
• Create positive emotions with edible advertising
• Promotional and advertising articles: clever tools and individual solutions

Leadership

• Courage, foresight and a special leadership culture (A. Zoppet)
• How suitable employees and companies find each other (B. Aregger)

Marketing

• Successfully implement sales strategy with a "Selling Plan" (P. Schreiber)

Finance/Legal

• The search for the ideal BoD member

ICT

• Cyber attacks - how bad does it look in this country? (M. Merz)

Fit on the job

• Learning the way the brain likes it best
• Discovering your own potential in mental training (B. Anderegg)
• Experience culture on two wheels
• Vacations: Companies in balance (B. Rüttimann)

HEADLINES

• Editorial
• Starter/Scene
• The thing
• Market
• The guest
• Book tips
• Imprint

DOSSIER - Continuing education

• Media competence - the key to successful online learning (E. Werlen, P. Bergamin)
• Not only languagesbut also learn cultures
• Shopping talents discover and promote
• Company saved - thanks to the right training (R. Wildi)