Phoenix Award 2021: 100-year-old Swiss companies wanted
The Phoenix Award for long-term Swiss entrepreneurship is entering its second year. It honors Swiss SMEs that have mastered succession for at least a century. Interested companies can apply now.

In order to honor the succession of companies, the Initiative successor bus 2020 Phoenix Award for long-term Swiss entrepreneurship. After its successful premiere, it will be awarded again this year. It honors Swiss SMEs that have achieved the entrepreneurial feat of succession planning over a period of at least 100 years. They are given the stage they deserve. In most cases, these companies had to overcome more than one crisis and rise anew like "Phoenix from the ashes".
For the potential of long-term entrepreneurship
The focus as potential winners for the Phoenix Award is on the one hand on Swiss SMEs that have been entered in the Swiss Commercial Register for 100 years in the respective year, i.e. this year since 1921. These can be determined via the publicly accessible entries.
At the same time, as many companies as possible whose founding took place 100 years ago or in 1921 without an entry in the commercial register should be included as possible prize winners. These are cordially called upon to until May 30, 2021 at carla.kaufmann@companymarket.ch to report if they meet these criteria:
- Founded in 1921
- Swiss SME
- Independent of the Group or privately managed
From these companies, an expert jury with representatives from entrepreneurship, science and the media will determine the winners of the Phoenix Award 2021 in the following categories
- Innovation/disruption/renewal capability
- Team performance
- Social/economic contribution
The winners of the award, which will be presented for the first time in 2020, are the Distillerie Louis Morand & Cie SA, Martigny, and the Rüetschi AG, Aarau.
Phoenix Award as motivation and inspiration
"Especially in times like these, positive examples of long-term entrepreneurship, as embodied by the Phoenix Award winners, are the best motivation and inspiration for all entrepreneurs to keep at it and find (new) ways to ensure the continuity of their own company. With their own stories, they all write a piece of Swiss corporate history and contribute to the preservation of the economic substance," says Carla Kaufmann, summing up the intention of the Phoenix Award. The experienced succession expert and partner of Companymarket AG launched the Succession Bus initiative in 2018. This comprises an extensive range of information and further training. This includes personal 1:1 expert* interviews via video call, the Follow-up magazinewhich is published in cooperation with the leading Swiss SME trade magazine ORGANISATOR as well as Succession Practice Workshops as an online platform for sellers and buyers with information and further education around the crucial steps of business succession.