The M-Check provides an orientation on the sustainability of all products of the approximately 250 private brands. On a scale of 1 to 5, analogous to a hotel rating, the products are checked and evaluated for various sustainability criteria. With its transparency, the M-Check gives Migros customers the opportunity to make their purchases more sustainable. In addition to the rating for animal welfare and climate compatibility, the M-Check for packaging is now being launched. How environmentally friendly packaging performs in the M-Check is assessed on the basis of the factors packaging intensity (material & weight) and the packaging cycle (proportion of recycled material & recycling after use). The detailed assessment criteria can be found online at  m-check.ch.

Evaluation criteria developed by external specialists

Each evaluation dimension of the M-Check was developed with external partners. For the new packaging dimension, Migros collaborated with Carbotech AG and Empa (Swiss Federal Laboratories for Materials Testing and Research) to ensure a scientifically sound evaluation system. The climate dimension resulted from a collaboration with the life cycle assessment companies Treeze and Intep and was additionally verified by the myclimate foundation. For the animal welfare dimension, HAFL (University of Agricultural, Forestry and Food Sciences) developed an assessment system so that classification options were available for all husbandry systems for different animal species. The packaging dimension will be added to more and more products from now on. By the end of 2022, more than 300 articles will have the new M-Check dimension.

Swiss Insurance Monitor 2022 Onepager corrected The "Swiss Insurance Monitor 2022" is the second edition of the one-pager published by the Institute for Marketing and Analytics (IMA) of the University of Lucerne's annual study series on consumer behavior in the Swiss insurance market. The contents place a special emphasis on topics relating to the ongoing digitization of the Swiss insurance market, focusing on the interaction between customers and insurance companies along the customer journey and on new types of insurance approaches. In addition, the report draws comparisons at selected points with the results of the previous year's study. The study format, which is representative for Switzerland, was realized in cooperation with the Swiss Digital Insurance Association, elaboratum suisse GmbH, FinanceScout24 (Swiss Marketplace Group) and a consortium of insurance companies.

Selected results of the study

According to the study, insurance customers have so far taken out slightly more insurance policies in the 12-month period from February 2021 to February 2022 than in the same period a year earlier. The number of insurance companies has decreased slightly at the same time. Although the population resident in Switzerland tends to be less interested in insurance topics on average, one-third of the population has actively searched for information on insurance in the past 12 months; 28 percent have taken out a new policy and/or changed their insurance company. Insurance customers feel better insured overall compared to 2021, although there are regional differences here: For example, there is a slight east-west divide and a tendency for people in rural areas to feel better insured compared with urban areas.

Positive evaluation of insurance

People living in Switzerland predominantly rate insurance positively. In particular, insurance companies are rated positively by their customers if they have already had a claim, if they can identify with the brands of the insurance companies or if they have personal customer service representatives. In terms of sustainability, insurance companies tend to score poorly - respondents perceive insurance companies and their services to be rather unsustainable. A few other findings of the study: 80% of the population living in Switzerland would like to see more transparency in the composition of premiums and in claims coverage. 55% of the population can imagine "signing" insurance matters exclusively digitally in the future.

Insurance market at crossroads between online and offline

With regard to the preference for online or offline forms of interaction, the picture is ambivalent: customers prefer online channels for searching for information, calculating offers and interacting in the event of a claim. When it comes to contract-related transactions, the opinion is reversed: when it comes to concluding and terminating contracts, offline channels are preferred. "Especially when it comes to concluding contracts, the aspect of trust plays a very important role," explains study leader David Finken, a doctoral student and research associate at the Institute for Marketing and Analytics. "Customers therefore see offline channels as having a slight advantage over online offers on this issue, although there are age differences in this respect." Preference for online or offline also depends on whether people live in the city or in the country. Urban residents are more inclined to interact with insurance online. Younger groups of people perceive online and offline insurance offers as equally trustworthy. When asked what customers would like to see from insurance companies in the future, it emerges that many would like to see more transparency in the composition of premiums and in claims coverage. In addition, customers would like to be rewarded for their loyalty. Source and further information: Lucerne University A detailed overview is available here.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schweizer-versicherungsmarkt-im-zeichen-des-digitalen-wandels/

Google, as the first official Cannes Lions accessibility partner, is introducing a playbook for designing accessible marketing. This detailed guide is part of the enhanced marketing toolkit "All In" and was created in collaboration with disability inclusion experts such as Disability:IN and LaVant Consulting, and endorsed by influential industry organizations such as the American Association of Ad Agencies and the Ad Council. The handbook is available free of charge. Google shares, "While much has already happened in the advertising industry when it comes to inclusive marketing with respect to different genders and communities, there is still much to be done when it comes to representing people with disabilities: In many commercials, people with disabilities either don't appear at all, they are reduced solely to their disability, or many ads are not accessible to people with visual or hearing impairments, for example."

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More information on the topic in the Google Blogpost by Lorraine Twohill

The company Ifolor has been focusing on improving its own environmental performance for years. Since 2012, the well-known manufacturer of photo books, photo calendars, photo greeting cards, wall decorations and photo gifts of all kinds has already been working CO₂-neutral: The ecological footprint is minimized and unavoidable emissions from business operations are fully offset. In April 2022, Swiss Climate again awarded the family-owned company the "Certified CO2 Neutral by Swiss Climate" label.

Detailed environmental relevance analysis carried out

As of June 2022, Ifolor will now receive initial certification to ISO 14001:2015 from SQS - the Swiss Association for Quality and Management Systems. The company has strived to apply the same systematic and continuous approach to environmental management as it does to its existing integrated management system for quality and data protection. Ifolor has held these two quality certificates since 1994 and 2003 respectively. For a thorough organization in setting up and implementing environmental management, Ifolor brought in Linz & Partner, an external consultancy, to prepare a detailed environmental relevance analysis in the areas of infrastructure, mobility and over the entire life cycle of products and services, and to meet the other elements of the standard.

Ifolor focuses on sustainable products

The decisive functionaries within Ifolor AG have acquired the necessary knowledge in further training courses in order to constantly develop and optimize the commitment to environmental issues as part of the integrated management system and to also thoroughly train their employees. In this way, the company contributes its share to the protection of the environment with the contributions such as the reduction of waste, the reduction of energy consumption, the use of reusable materials and the climate compensation of the business activity. The photo service provider also places great emphasis on the introduction and design of sustainable products. Founded in 1961, the family-owned company Ifolor operates in fifteen countries, employs around 250 people and generates annual sales of more than CHF 100 million. The popular photo products are manufactured at the Swiss headquarters in Kreuzlingen and in Kerava, Finland. Source and further information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ifolor-mit-erstzertifizierung-nach-iso-140012015/

Founded in 1890, Schwyzer Kantonalbank (SZKB) is the leading bank in the canton of Schwyz and, with over 600 employees, one of the largest employers in the region. In line with the strategy of Schwyzer Kantonalbank, its website was redesigned in a project phase lasting several months. szkb.ch fundamentally revised. As a result, the bank is now even better able to meet customer needs in the digital world. In consultation with users, the customer experience was improved and made more user-friendly. Freundliche Grüsse is responsible for the conception, UX design and content, Magno for the technical implementation, this in co-creation with the teams of SZKB. The focus was placed on digital branding and in this context, for example, the typography was updated specifically for the website. The information architecture was fundamentally revised: The scope of the existing pages was reduced and focused on the essentials. Information on products, services, contacts or locations can thus be found quickly. In addition, visitors have access to an extensive search function. The search for the right solution is even easier with the virtual assistants: Visitors answer a few questions - and the optimal solution (for example, accounts, payment solutions, investments or financing) is suggested to them. Even after its launch, the website will continue to be developed: It is intended to be the start of a continuous and agile optimization of SZKB's Internet presence.

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Responsible at Schwyzer Kantonalbank: Martin Baumgartner (Overall Project Management), Fabian Imhof, (IT Project Management), Celia Arnold (Application Management), Regula Betschart (Product Management), Stefan Kälin and Cyril Schenker (both Marketing & Communication) Responsible at Friendly regards: Pascal Deville, Marion Schwager, Samuel Textor (overall responsibility), Jonas Hermann (Art Direction / UX Design), Tibor Schläpfer (Consulting / UX Design), Janine Sonderegger (Head of Content), Katharina Thalmann, David Elmiger (Content). Responsible at Magno: Matthias Rambold (Head of Development), Roberto Eichin (Development), Marco von Moos (Development), Stefan Hengartner (PM).

After a break due to corona, it finally took place again: The ESPRIX Forum, which is always dedicated to the presentation of the ESPRIX Swiss Awards for Excellence. This year, even though there was no main winner, there were two award winners: Clinique de La Source from Lausanne and Schützen Rheinfelden AG. Both were thoroughly "screened" by honorary EFQM assessors during several days and finally evaluated by the jury chaired by Christian Hunziker. Clinique de La Source, led by Dimitri Djordjévic, won the "Creating value for customers" award for the second time after 2014. Director Dr. med. Hans-Peter Flury received the trophy on behalf of Schützen Rheinfelden AG, which operates hotels and a clinic for mental illnesses under one roof. Schützen Rheinfelden AG was recognized in particular for its holistic, people-focused operating culture.

The need for transformation

Before the award ceremony, Prof. Dr. Dr. Stefan Brunnhuber spoke on the topic of "The Art of Transformation. The medical doctor, economic sociologist, psychiatrist and economist is a member of the Austrian Chapter of the Club of Rome, the organization that first pointed out the finite nature of global resources in a report 50 years ago. Accordingly, Brunnhuber was emphatic in pointing out that the process of "Loosing Earth" has accelerated massively in recent years - not only through the consumption of resources, but also through the consequences caused by this, such as environmental pollution and climate change. "The costs have already been incurred, but the bill has not yet been paid," Brunnhuber said. But he also pointed to the opportunities: infinite, for example, is the resource of the human mind. This is the basis for being able to solve many problems or adapt to new situations. The invention of the needle, for example, has enabled humans to adapt to climates for which they were not actually designed. This example underscores the fact that transformation is ultimately pure craftsmanship. Keywords in this context - the speaker speaks of six "R "s - are: Regionalization (instead of globalization), reduction, returning to regenerative agriculture, resilience, rules and re-shaping (in the sense that we modify our lifestyle). Let's hope that Brunnhuber's remarks will not only fall on fertile ground among those present...

Next ESPRIX Swiss Award for Excellence: June 2024

Phil Dankner led through the evening, which was pleasantly interrupted by various show blocks, such as the tambourine group "Stickstoff" or the singer "Elle". The location and the summery weather created an overall atmosphere worthy of the award. Franz Odermatt, president of the foundation board of ESPRIX Excellence Suisse, was also very pleased with the successful evening. He encourages organizations that are already very advanced on their EFQM path to apply for the next ESPRIX Swiss Award for Excellence. This is scheduled for June 2024. More information: www.esprix.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/transformation-ist-ein-handwerk/

For a short time now, Swiss Post has had its own communications presence for its two business units, Construction Logistics and Health Logistics. This is intended to help raise awareness of Swiss Post's services as a logistics partner in the construction and healthcare industries and bears the signature of the advertising agency KSP Krieg Schlupp Partner. The 360-degree appearance was strategically and creatively developed and accompanied by KSP. The focus of the appearance is always on the most important benefit for the customers: Because thanks to the logistics partner Swiss Post, they can focus fully on their core business. Based on this insight, KSP has derived the central promise: "You focus on your construction project (or on your patients), Swiss Post on your logistics". In the awareness area, this is visually underpinned in a memorable way by the key visual "Focus Frame", which also links all the industry presentations. In the consideration area, the appearance is complemented by multi-layered illustrations that present the complex processes in a fresh, entertaining and clear way.

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Responsible at Swiss Post: Sandra Gysi (Business Partner Communication for Logistics Services), Jenny Mosbacher (Team Leader Themes & Campaigns): Gülsüm Sunman (Marketing Specialist) Responsible at KSP: Alba Rau (art direction), Barbara Sarras, Martin Stulz (text), Céline Goldschmid, Stephanie Waldvogel (graphics), Anita Kummer, Uwe Schlupp (creative direction), Aline Herzog (consulting), Manuela Pasanen, Bianca Jäger (DTP), Daniel Krieg (strategy and overall responsibility), Jonathan Heyer (photography), Oculus (illustration).

The packaging innovation is not only part of a comprehensive commitment to sustainability. With it, Valser is also taking a further step towards a complete circular economy.

Valser already showed pioneering spirit in terms of the circular economy with the introduction of 100 percent rPET in 2019. Now the brand is going one step further in a pilot project: With the new packaging size of 750ml, it is also launching a bottle that does not require a label or sticker at all. Valser is thus once again taking on a pioneering role. The label-free bottle is not only a special feature in the Swiss beverage market, but also sets new standards in terms of sustainability.

Purist design

The new bottle comes in a simple but extremely fresh design and, like the entire Valser range, is made of 100 % PET recycled in Switzerland, called rPET). Instead of being printed on a label, the branding and product information are embossed into the bottle. In turn, the barcode required for sales is printed on the cap. "The new bottle has a particularly purist appearance," says Vincent Rameau, General Manager Switzerland. "Yet it is unmistakably Valser. The bottle fits wonderfully into the overall range."

Less packaging material, more sustainability

However, the new bottle not only impresses with its unique design. It is also an expression of Valser's comprehensive commitment to sustainability. The brand is committed to various initiatives to combat plastic waste and climate change. These include being carbon neutral from source to point of sale and using CO2 for part of the carbon dioxide, which Climeworks filters out of the air. "By eliminating labels, we are able to further reduce the amount of packaging material. This means less waste and less CO2. With this innovation, Valser overcomes another hurdle towards a full circular economy," says Rameau.

  The acquisition not only significantly increases Valora's presence in the convenience business at service stations, but will also give it the largest convenience outlet network in Switzerland, with some 370 avec stores by the end of 2023. Valora's intensified cooperation with Oel-Pool, one of Switzerland's largest service station operators, marks a further milestone in its growth-oriented food strategy, the company says. As Valora expands its convenience presence at service stations, the higher-margin food component of its overall category mix continues to grow. The phased acquisition of Oel-Pool's 71 service station stores is expected to take place from April 2023. The stores are located at BP service stations in western, northwestern and eastern Switzerland. They are to be successively converted into avec stores with a comprehensive convenience range. All locations are secured for the long term. The cooperation with Moveri, Oel-Pool's fuel company, and the acquisition of 39 service station stores primarily under the Aperto brand had already been announced in summer 2021. Most of these stores were transferred to the avec outlet network between January and May 2022. Thanks to the expanded cooperation with Oel-Pool, Valora will increase its presence at Swiss service stations to over 170 stores by the end of 2023, including Tamoil locations. The food convenience provider also expects to achieve annual sales of over CHF 300 million in its service station business in the medium term. Through the cooperation with Oel-Pool and Moveri respectively and the ongoing conversions of "k kiosk" outlets into avec stores, the total avec outlet network in Switzerland will grow to around 370 outlets by the end of 2023. This will make the avec brand, which was modernized in summer 2018, the convenience provider with the most sales outlets in Switzerland.

Weko still has to approve the deal

"The expanded collaboration with Oel-Pool reinforces our conviction that the food convenience business will remain attractive in the future," says Michael Mueller, CEO of the Valora Group. "In addition to locations in city centers, at transport hubs such as railroad stations and airports, and in shopping malls, filling station stores are an ideal fit for our store portfolio. They will also further strengthen the avec brand and also the food component of our business." Valora has been active in the service station business in Switzerland for some 20 years. In addition to Tamoil stores with a strong presence in western Switzerland and the greater Zurich area, Valora has also been able to successively expand its portfolio of locations in German-speaking Switzerland. A large proportion of customers shop at service stations without filling up. They come by for the good location, long opening hours and convenience range. The acquisition of Oel-Pool's 71 service station stores still requires the approval of the Weko Competition Commission.

Buying a new floor is a one-off for many people. At the right moment, it is important to convince customers - and not just with the price. "Many suppliers have high-quality products in their range. It is therefore difficult for customers to recognize differences. We have decided to invest in our brand. We want to profile it and communicate to everyone who wants to beautify their home how Haro floors enrich their lives," reports Andreas Merz, Head of Marketing and responsible for the Haro brand.

Consistency in brand management

The collaboration with Process began in 2020 - at a time when many people are looking more intensively at their living space. Together, the Haro brand is being sharpened and charged with emotion. The new claim "Naturally beautiful floors" conveys Haro's core competence on the one hand and expresses the natural attitude to life and the beauty of high-quality products that customers want to surround themselves with on the other. Because, identification with the central brand theme is important. Not only for the buyers, but also for the dealers worldwide who distribute Haro exclusively and contribute decisively to the company's success. "A strong brand also brings those who sell Haro products forward. It gives them a well-told story that differentiates them from the competition and convinces customers - and ultimately increases sales," says Michel Gabriel, Consulting Director at Process and responsible for the mandate.   Natural beauty along the customer journey Over a period of two years, Process developed and applied all the building blocks that make up this new brand story: First, the brand was defined and positioned, and then brought to life in the new, modular brand design. A clear, sometimes humorous brand voice gives the communication the HARO-typical "twist". This is followed by redesigns of the packaging, the trade fair presence and store modules for showrooms and POS, the product range catalogs, sales documents, dealer mailings, truck and building signage. In addition, there are digital applications such as the look for the new HARO Academy, the online training offer for dealers, which is produced in the company's own studio.   Digital and personal At the beginning of 2022, an important milestone will be reached: the relaunch of Haro.com in six languages. Process developed the complete user experience for this, which addresses the needs of customers and focuses on sales via local retailers. The new product finder facilitates selection and the virtual assistant "Floorentine" provides information on products and services as a first point of contact. "Customers should also experience online that solutions for their individual preferences and wishes are found at HARO. That's why we provide them with effective tools, such as catalogs that can be personalized for product favorites," explains Bruno Manser, Creative Director Digital at Process.   ((PR_MM_HARO_8.png)) ((PR_MM_HARO_9.png)) "We are very happy with the results. We have now created important conditions to lead HARO into the future and create further applications for a customer experience focused on natural beauty."

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Responsible at Haro: Andreas Merz, Head of Marketing. Responsible agency: Process Zurich

Tourists are extremely wary of pickpockets on vacation. But when it comes to their digital security, they are less careful. Yet credit card fraud, data theft and identity theft lurk around every corner. Whether at the airport, hotel, campsite or Internet café - cybercriminals use every opportunity to scam sensitive information from travelers. "Public WLAN hotspots are very popular during the vacations, but so are they among criminals. They manipulate WLAN access points in order to tap into login and banking data. Holidaymakers should therefore play it safe and never enter confidential data such as credit card information there and conduct online banking transactions or similar via it," explains Thomas Uhlemann, IT Security Specialist at ESET. "But there are other scams designed to trap vacationers that start even before the trip. "

Tips for an online safe vacation

Before the vacation:

• Beware of nasty rip-offs on online travel portals: Alleged vacation bargains are increasingly luring holidaymakers to fake web travel portals where they enter their credit card information unsuspectingly. Instead of the vacation paradise they booked, they find an empty vacation fund in their account.
• Secure your data: Install security software or update it to the latest version to protect against phishing, Trojans, and other malware. Make backups of your data. If your digital device gets lost on vacation, you'll still have the data at your fingertips. Also, use an anti-theft solution to recover your stolen or misplaced device. On the notebook, encrypt the data for security.
• Post little on social media: Both before the vacations and in the middle of them, you should restrain your joy about it. It's best not to reveal anything about it on public profiles. Because real and virtual thieves are just waiting on Facebook and Co. to know who is going on vacation and when.
• Have your credit card blocking numbers on hand: This way, in case of loss, you can immediately render the credit or debit card unusable.
• Set up a "vacation email account": This way, you can send pictures and messages without worrying, because even after a hack, no other personal data can be found on it.

On site:

• Log out from the Internet cafe and delete any data left behind: After using computers in a cafe, remove browser temporary files, browsing history, and cookies. Log out of websites where you have logged in as a registered user. Otherwise, the next user may still be able to access your account.
• Use WLAN hotspots only with VPN connection: Just to check the balance of the travel fund or quickly pay a bill. Relying on open Wi-Fi access while on vacation is not a good idea. It is not uncommon for cybercriminals to manipulate Wi-Fi hotspots in order to obtain data and money. Users should therefore additionally secure the connection with a trusted VPN solution or activate your data roaming and surf as usual via the mobile network operator. Online shopping sprees or financial transactions are nevertheless better left until after the vacation.
• Be careful with contactless payment: Credit and debit cards belong in a protective sleeve or a special wallet with integrated RFID and NFC blockers. Thieves have special devices with which you can read the data on them. In addition, it is better to use far more secure payment methods such as Apple and Google Pay.
• Deactivate Radio networks: If you are not in use, it is better to switch off your Bluetooth and WLAN functions. This gives cybercriminals fewer attack surfaces.
• Never let your device out of your sight: Only a few minutes are enough to spy on access data. Also, do not place directly in the sun to avoid "data fire".
• Stay away from software updates and certificates: If you first have to update the software or download certificates for a WLAN connection, it is better to cancel the whole thing. It is not uncommon for malware to be hidden behind this.

Upon return:

• Run a malware scan: Before you connect your devices used on vacation to the home network, you should check them for malware with security software or at least an online virus scanner.
• Change your passwords on the services you use: After the vacations is a welcome opportunity to change passwords on social media, email services, etc.. Safe is safe!

No chance for cyber criminals

If you want to play it safe on vacation and in everyday life, the European IT security manufacturer ESET offers an all-round carefree package with its "Smart Security Premium" product. In addition to virus protection and firewall, the security software also offers a comprehensive anti-theft module and effective data encryption. Thanks to this solution, many users have been able to get their devices back after a theft, according to the manufacturer.

More information on www.eset.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/cyberkriminelle-machen-keine-ferien/

"Plek" was created by the agency Atoll developed and is now available on plek.mx available. At the heart of Plek is a map with playable music samples, created by partner company Audio Network originate. The tracks stand for specific emotions and in their entirety form a comprehensive semantic space. In this space, brands are marked as an area or point at the appropriate place for them. Each brand gets its individual profile In contrast to sound branding, Plek does not aim directly at the creation of acoustic brand elements, but sees itself primarily as a fundamental framework that helps to uncover the emotional core of brands.

Comparison of emotional meanings

Brand managers can use the stored music tracks to record and evaluate positioning scenarios more quickly. Among other things, because the degree of focus of brands becomes easier to recognize: Emotional contradictions are more noticeable on the musical level than on the linguistic level. Plek shows its strength particularly in the exploration of differentiation possibilities when several brands are compared with each other on the basis of their emotional meanings. The distribution of musical pieces and emotion words on the Plek Map has been empirically validated. It is based on studies in which test subjects describe the extent to which they associate certain pieces of music with certain emotions. The statements were converted into degrees of relatedness using a statistical procedure (t-SNE) and visualized as distances between data points.