A guest article by Patrick Hummel, Product Designer at Frontify. He works "fully remote" from Brazil. Ideally, everyone in the company should know about the central brand guidelines. If these are communicated - internally or externally - and are not correct, this can lead to confusion and a loss of trust, for example in social media campaigns. Particularly in the case of large, international brands with regional characteristics, confusion and incorrectly communicated information can quickly arise. The solution: digital brand management tools. They offer brands the opportunity to store and edit all important guidelines, presentations or assets in one central location. Everyone who works with brand guidelines is always up to date. No one has to send out PDFs or answer questions about logos or corporate design anymore. This saves time and makes work easier for everyone involved. The time saved can be invested wisely, for example in creative campaigns or team-building activities.

Brand Guidelines - The heart of every brand

Every company has brand messages and values that are directly linked to the brand and its products. If consumers identify with these values, they are more likely to buy a product. These important brand messages are often stored internally in different places and created manually. PDFs and presentations filled with confusing information are still often found in internal databases. The associated administrative effort is high and time-consuming. Added to this is the sometimes poor user-friendliness due to a large number of folders and a confusing data structure, which can lead to a loss of motivation in the team, among other things. However, the aim should be to create uniform brand consistency through quickly available guidelines. Before the introduction of a brand management tool, Bosch, for example, worked with a 3,600-page PDF for its brand guidelines. Searching for specific information was therefore laborious, despite the search function. Another challenge was to create a uniform and global brand consistency across all touchpoints. Everything relating to the brand is now stored centrally on a platform with online access and can be accessed from anywhere. Depending on their access rights, all employees can access guidelines, marketing materials and other documents such as brand assets or presentations. This makes optimal use of resources and increases efficiency - important elements in making business areas more agile and reducing costs within the Group. If you work with external partners, they can also access certain documents and information and incorporate their feedback directly into the tool. Access rights can be easily changed as required. Marketing teams thus gain up to 16 hours per week that would otherwise be used for unpleasant operational tasks (Source: TEI Study, 2021, Forrester commissioned by Frontify.).

More creativity and self-realization

A large part of projects is coordination, approvals and feedback loops. Documents are downloaded, changed and uploaded again. As a result, projects often drag on and the distribution of tasks is not 100% clear. By introducing a brand management tool, marketing teams work demonstrably more effectively. Approval is regulated with just one click. For remote teams working from different locations, a brand management tool is also an opportunity for better and faster communication. A brand management tool leaves time for other important tasks, such as brainstorming or the creative implementation of ideas, which are often neglected in day-to-day marketing work. This time can also be invested in self-development at a professional level. For example, in further training seminars on a specific topic. It is not only the employees themselves who benefit from this. They pass on the knowledge they have acquired in internal training courses and bring new food for thought with them.

Good cooperation strengthens productivity

In addition to an effective, well thought-out brand management tool, good team collaboration requires even more. The coronavirus pandemic has increased and accelerated the rise of remote working and hybrid working in the last two years. As many people are alternating between working from home and the office, small talk or face-to-face conversations over lunch are less common or even non-existent. This is where creative initiatives such as "speed dates" - short online calls between randomly selected employees - can help and have a positive impact on corporate culture. This is precisely what needs to be strengthened in the current climate and adapted to new challenges. Creating a good working environment contributes significantly to a better working atmosphere - and takes working relationships to a new level. This enables teams to work more productively. In addition, there is less of a barrier to asking for help if something doesn't work as desired. Challenges suddenly no longer look so difficult when the whole team is pulling in the same direction. Brainstorming sessions also become more creative when everyone dares to present their ideas. In the end, the performance of any company is only as good as the performance of its individual employees. It is therefore extremely important to create a relaxed working atmosphere and provide the right tools to make work as easy as possible.

The largest industry meeting for brand decision-makers in Switzerland brings concentrated brand knowledge and 23 hours of program to the stage of the Dolder Grand. 500 participants are expected, 65 experts from national and international success brands will be on stage, including Procter & Gamble, TikTok, Meta, Google, Westwing, Hugo Boss, Credit Suisse, Logitech, Swisscom - they will talk about strategies, brand management and new technologies.

Sizes from the brand world

Donald Schneider, branding expert and inventor of Karl Lagerfeld's collaboration with H&M, is the "king of campaigns" on stage. Max Schickler from TikTok Switzerland will answer whether Swiss brands are currently missing their opportunities. Daniel Grieder, CEO of Hugo Boss, will talk about the comeback of a brand. Kristina Bulle, CMO Procter & Gamble, will put the reputation, credibility and purpose of a brand at the center of her talk. Najoh Tita-Reid, CMO of Logitech will talk about how a brand keeps up with speed and innovation in the long run. And Yves Mäder from Google will give an insight into how the world of digital marketing is currently transforming.

"Digital stage" and "Strategy stage"

The latest trends will be discussed on two main stages. The organizers will be holding a "Digital Stage" where the spotlight will be on topics relating to marketing automation, marketing and advertising technology with special forums and speakers. Brand management, positioning, digital storytelling, collaboration and new content concepts will be discussed on the "Strategy Stage". The Swiss Brand Congress is organized by ESB Marketing Network together with htp St.Gallen and the University of St.Gallen.

---

More information and registration on brands-congress.ch.  

Working with people requires a completely different understanding of quality than in the manufacturing industry. Social, communicative and interpersonal goals are in the foreground, but at the same time social institutions must also meet business and legal requirements. A well-structured quality management system supports social service providers such as Lebenshilfen, welfare associations, daycare providers and operators of other social facilities.

Software-supported quality management saves time

Software solutions such as those from the German software manufacturer ConSense GmbH can help to make processes clearer and more efficient, clearly define responsibilities and meet documentation requirements. At the same time, the management system makes it easier to comply with the standards and guidelines applicable to the respective facility. According to the manufacturer, the software solutions from ConSense have been developed with a particular focus on user-friendliness and the mapping of realistic processes. Employees can navigate the clear interface quickly and intuitively, while a comprehensive search function leads directly to the desired content. The ConSense QM software enables complete electronic QM documentation with automated, intelligent document management. Further automation, such as the targeted distribution of information, requests for information and the revision and archiving of documents, significantly reduce the administrative workload for employees. At the same time, the software offers integrated process management including a process editor for quick and easy process modeling. This simplifies the continuous improvement of processes and increases the transparency and clarity of the documentation.

QM software for social institutions with many locations

According to the manufacturer, the software solutions for management systems mentioned here are suitable for organizations of all sizes. With a wide range of functions, interfaces and configuration options, they can be optimally adapted to the needs of the respective facility, according to the statement. The ConSense IMS ENTERPRISE solution is suitable, for example, for setting up an integrated management system in facilities with several locations or complex organizational structures. All applicable standards and regulations are systematically mapped under a uniform interface and compliance with specifications is supported. In addition to the quality management standard DIN EN ISO 9001, many other standards or guidelines are also relevant in the social sector, such as DIN EN ISO 45001 (occupational health and safety), HACCP (hygiene concepts in relation to food) or DIN EN ISO 15224 (quality management in healthcare). The solutions for QM systems and integrated management systems from the Aachen-based software developer can also be supplemented by modules, such as for action management, audit management, training management and many more, and can therefore be tailored specifically to the requirements of the organization.

Easy roll-out, mobile deployment

The software solutions from ConSense can be introduced quickly and flexibly in the company. The web-based management system solution ConSense PORTAL, for which ConSense can also take over the hosting, also offers support for this. The web application simplifies and accelerates the roll-out compared to desktop applications. Since it can also be used on the move, it is particularly suitable for social institutions whose employees work with the system regardless of time and location. More information about the solutions described here: ConSense GmbH, Aachen

This article originally appeared on m-q.ch - https://www.m-q.ch/de/qualitaetsmanagement-loesungen-fuer-soziale-einrichtungen/

For Tatonka, a manufacturer of outdoor articles, sustainability and transparency have long been important issues. As part of its "Open Factory" program, the company has been inviting people to visit its SA8000-certified factory in Vietnam since 2011. Every Friday, the factory opens its doors to visitors. Now the manufacturer is going one step further and launching a comprehensive traceability program to make all stages of the manufacturing and transport process transparent.

View manufacturing and transport routes

And this is how it works: On the Traceability website from Tatonka, all owners of a product from this company can use the serial number on the label to trace the origin of the individual material components down to the sewing thread and the complete manufacturing and transportation route as well as the respective means of transport. All products from all product groups from 2016 onwards can be viewed in this way. After entering the serial number, a world map with a detailed index shows in detail which suppliers the materials used come from and which sustainability certificates the manufacturers can provide. The address is also disclosed, as is the start of the business relationship. From the suppliers, the materials make their way to the factory in Vietnam. Here, too, it is clear which route they have traveled and by which means of transport. Production takes place at the Mountech plant, after which the finished product begins its journey to its destination, which can be traced in all stages, with the transportation route and means of transport again being shown for each individual product delivery.

Keeping your finger on the pulse with traceability program

According to Tatonka, all steps from material purchasing and manufacturing to the transport of finished products are in the company's own hands and are efficiently controlled. The consolidation of transport routes, both for deliveries from various material manufacturers to a central warehouse and the filling of two production lines from this central warehouse, and for the central export of all manufactured products in one container, reduces resource consumption and cuts CO2 emissions. Thanks to the new traceability program, the family-owned company from Dasing, Germany, is willing to be watched.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/traceability-programm-transparenz-fuer-outdoor-artikel/

For the Swiss AI Report, published for the first time, 92 Swiss companies of various sizes were surveyed. The report was commissioned by the Canton of Schwyz and compiled by the think tank W.I.R.E and the Mindfire Foundation.

Swiss AI Report still finds a lot of catching up to do

The results reveal clear trends. The topic of AI is a strategic core issue in companies. This is not a matter of course for a new technology topic, write the authors of the report. However, 56% of companies still see themselves at level 1 of 5 in terms of the effective degree of automation. 47 percent of respondents do not yet see AI supporting their core business. According to the Swiss AI Report, Swiss companies are therefore still at the beginning of the development towards the systematic use of artificial intelligence. At the same time, many companies want to invest in AI technologies. 75 percent intend to spend up to one million on this in the coming year, while 20 percent of companies intend to spend up to five million. The willingness to position themselves in the AI environment is particularly evident among large companies. Only around 10 percent of SMEs that are proactively looking into AI applications also have a fixed AI budget. Among large companies, the figure is 40 percent.

Fruitful cooperation between science and business

The report also concludes that it is very pleasing to see that cooperation between business and science is working in Switzerland. According to the report, two thirds of the companies surveyed maintain a partnership with universities in the context of AI. Just as many want to build the technical foundations for the successful use of AI themselves. Only 8 percent want to buy them in completely. Accordingly, the best talent is in high demand. In view of the shortage of skilled workers, around half of the companies already offer internal training courses on AI. Many Swiss companies are apparently also aware of the risks associated with the use of artificial intelligence. For example, 45% fear incorrect results when using artificial intelligence as a result of an inadequate data basis or subjective bias when training the algorithms. It is striking that only 3% of those surveyed expressed concerns of an ethical nature. Only 1.2% also see the growing energy requirements and environmental sustainability in connection with the use of AI as a major challenge. Source and further information: ai-con.ch / www.thewire.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/erster-swiss-ai-report-zum-einsatz-kuenstlicher-intelligenz/

Machine learning (ML) is the most widely used method of artificial intelligence (AI). ML systems learn to recognize certain patterns or laws largely independently on the basis of examples. However, the cause-effect relationships in a trained model are not always open, i.e., the logic of how a result is derived from the initial information is often hardly apparent. This is why the metaphor of the black box is often used in public discussion. This is accompanied by the fact that ML systems are not only evaluated positively, but also critically, which forms an additional hurdle for a broader use of the technology.

Detailed analysis of the ML solution

As is generally the case with any use of models, responsible and compliant handling is particularly necessary with ML systems. As is so often the case, technical progress is also bringing regulators onto the scene: the EU Commission, for example, is currently working on a draft law to regulate the use of AI. To ensure that customers are on the safe side when using the fraud prevention solution AI:drian, the information service provider Experian, which also has a branch in Switzerland, commissioned Fraunhofer IPA to evaluate whether the ML component Transaction Miner was developed in compliance with all best practices and legal requirements and delivers comprehensible results. In addition to the EU draft, the review was based on a white paper from TÜV Austria and an AI test catalog from the Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS, which point the way for future market standards. With the conclusion of a very detailed four-month review phase, this investigation has reached a positive result.

Certify legal compliance with independent AI audit

"We are seeing more and more ML systems being used in areas that the EU Commission has defined as critical, for example in self-driving cars or - as in this case - in checking consumers' intentions to commit fraud and creditworthiness," explains Professor Marco Huber, head of the Cyber Cognitive Intelligence (CCI) department at Fraunhofer IPA. "Not all details of the upcoming EU legislation are already known. However, what algorithms must look like that deliver fair, explainable and comprehensible results is not trivial, but it is also not witchcraft. Experian's Transaction Miner review gave us the opportunity to look under the hood of a product that is already in practical use and work on a standardized process that will be usable once the EU legislation becomes law."

Work made easier by more than 95 percent

The Fraunhofer IPA-tested Transaction Miner is the central component in the fraud prevention solution AI:drian, which Experian recently launched in the DACH region. With the help of the ML algorithms used, AI:drian is able to detect online fraud attempts more reliably than previous systems. For a pilot customer in the e-commerce industry, 99.9 percent of the transactions that the transaction miner identified as legitimate based on its training were not fraudulent and were accordingly not rejected. As a result, instead of around 7,000 order requests per month, only 300 had to be manually checked - a workload reduction of more than 95 percent. "New developments such as machine learning are being critically observed by the public," comments Martina Neumayr, Senior Vice President Credit Risk & Fraud Services at Experian DACH. "There are also examples of ML systems delivering questionable results. With Transaction Miner, we have developed a particularly powerful ML component that can also be used where the EU Commission sees a strong need for regulation, for example in the financial sector. This is precisely why we were particularly keen to act transparently and have the technology independently verified. We believe that the use of new technologies can only meet with acceptance if there are independent checks such as those carried out by Fraunhofer IPA. All the better if we have paved the way for a future standardized procedure through this pioneering achievement."

A wide range of offers around "Reliable AI

Audits like the one described are one of the core offerings of the CCI department at Fraunhofer IPA. One of the research focuses there is the topic of "Reliable AI". In this context, the IPA experts develop, among other things, methods for explaining and safeguarding AI systems. This also includes conducting audits and validating or qualifying AI systems as independent and legally compliant. The service offerings are industry-independent and are suitable for companies ranging from start-ups to corporations. Source: Fraunhofer IPA. More information about the product mentioned: www.experian.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/unabhaengige-ki-pruefung-bescheinigt-best-practice-fuer-betrugspraeventionsloesung/

The total number of distributed denial of service (DDoS) attacks decreased by 13 percent in 2021 compared to 2020, but was still well above pre-pandemic levels, according to Nexusguard researchers in the recently released 2021 DDoS statistics report. While the average attack size decreased by 50 percent in 2021, the maximum attack size tripled by 297 percent over the same period. The top three DDoS attack vectors in 2021 were UDP (User Datagram Protocol) attacks, DNS (Domain Name System) attacks and TCP (Transmission Control Protocol) attacks.

The most common DDoS attacks

UDP attacks remained the most common form of DDoS attack, although their share declined this year from 59.9 percent in 2020 to 39.1 percent in 2021. UDP attacks can quickly overwhelm the defenses of unsuspecting targets and often serve as a cover to disguise other malicious activity, such as attempts to compromise personal data or the execution of malware or remote code. DNS attacks were the second most common, although they also make up a smaller proportion of overall attacks than 12 months ago, falling from 14.2 percent in 2020 to 10.4 percent in 2021. In a so-called DNS amplification attack, UDP packets with spoofed destination IP addresses are sent to a publicly accessible DNS server. Each UDP packet makes a request to a DNS resolver and often sends an "ANY" request to get a large number of responses. When attempting to respond, the DNS resolvers send a large response to the target's spoofed IP address. In this way, the target receives an enormous amount of responses from the surrounding network infrastructure, resulting in a DDoS attack.

Increasing number of ACK attacks

TCP acknowledgment (ACK) attacks, on the other hand, accounted for a larger share of total attacks year-on-year and became the third most common form of attack in 2022. In 2021, the proportion of TCP ACK attacks was 3.7 percent and then rose to 9.7 percent. In this type of attack, a large number of ACK packets with spoofed IP addresses are sent to the victim server, forcing it to process every ACK packet received, making the server unreachable for legitimate requests. "Although the number and average size of DDoS attacks have decreased in 2021 compared to 2020, the threat level is still very high when compared to pre-pandemic levels," said Juniman Kasman, Chief Technology Officer at Nexusguard. "Attack vectors are also in flux, as while UDP attacks are still the most common, TCP ACKs, which can exponentially amplify the impact of a DDoS event with a small amount of traffic, have increased significantly. Organizations need to be prepared to deal with a wide range of vectors - DDoS remains a persistent, heightened threat." Source: Nexusguard

This article originally appeared on m-q.ch - https://www.m-q.ch/de/weniger-ddos-angriffe-im-jahr-2021/

StiftungSchweiz, the largest philanthropy platform in Switzerland, is committed to digital and forward-looking philanthropy. "We are delighted to be able to appoint Stefan Schöbi, a strong entrepreneurial personality and a proven expert in the foundation and philanthropy sector," says Christoph Weber, Chairman of the Board of Directors of StiftungSchweiz. "Stefan Schöbi has a great deal of experience in building multi-stakeholder platforms and digital business models. He is the ideal person to shape the next stage of StiftungSchweiz." Stefan Schöbi will take up his post as CEO of StiftungSchweiz on November 1, 2022. "I am extremely pleased that we have been able to recruit an experienced and high-profile personality in Stefan Schöbi," says Peter Buss. "Together with our dedicated team, he will continue to successfully develop StiftungSchweiz as a broad-based and leading ecosystem of philanthropy." Schöbi has spent the last nine years building up and managing the Migros Pioneer Fund. He has been a member of the Executive Board of Society & Culture of the Federation of Migros Cooperatives since 2019 and Head of National Social Engagement of the Migros Group since 2021. From 2008 to 2012, he was Head of Marketing at Zurich University of the Arts. Schöbi studied literature in Zurich, Berlin and Vienna and wrote his doctoral thesis on Zurich's economic history. He holds an MBA in marketing and certificates from INSEAD and Stanford University. Born in Switzerland in 1977, he is the father of two boys.

Consortium with nine Funding Foundations

At the same time as the CEO change, a consortium of foundations acquires a minority stake in StiftungSchweiz. The consortium complements Zürcher Kantonalbank, which became an important shareholder in the platform four years ago. "The philanthropy sector is becoming more digital and interconnected. StiftungSchweiz is helping to make it more visible, accessible and effective. With our entry, we want to send a strong signal of the sector's commitment to future-oriented development," says Dr. Pascale Vonmont, Director of the Gebert Rüf Foundation. The consortium includes the following funding foundations: Age Foundation, Arcanum Foundation, Ernst Göhner Foundation, Gebert Rüf Foundation, Green Leaves Foundation, Minerva Foundation, Mercator Switzerland Foundation and Velux Foundation. Fondation Botnar will support the consortium as a technology partner. The consortium is coordinated by SwissFoundations, the association of Swiss funding foundations. "StiftungSchweiz and Zürcher Kantonalbank have enjoyed a successful collaboration for many years. The participation of the foundation consortium will strengthen StiftungSchweiz as an important platform in the philanthropy sector and at the same time provide important impulses for future development," says Martin Scholl, CEO of Zürcher Kantonalbank.

Over the past five years, Erdmannpeisker has developed and continuously implemented the new packaging design for Dr. Oetker Switzerland's baking range. The authentic rejuvenation and emotionalization of the brand desired at the time, as well as differentiation from parallel imports, was significantly advanced by the packaging relaunch, because packaging is still the strongest communication channel in FMCG, Erdmannpeisker reports. The relaunch process started with all desserts and decorative items. Now the heart of the product range, the baking ingredients, has also been adapted. According to Patrizia Mauro, Product Manager Cake & Dessert at Dr. Oetker Switzerland, this step was the logical consequence of the process that had already been started, but nevertheless involved a great deal of tact: "Baking ingredients are our strongest-selling segment and we didn't want to take too big a risk with the relaunch. While we made some radical changes to other products, we had to exercise restraint when it came to baking ingredients. The aim was to adapt the packaging design without moving too far away from the original design and thus not jeopardizing recognition." Sybille Erdmann and Gabriel Peisker from Erdmannpeisker also look back on a successful project completion: "When we pointed out the need for a packaging relaunch five years ago, Dr. Oetker was more reluctant than approving. There was a lot of discussion about corporate guidelines, customer acceptance and the positioning of the brand. At the time, even we would not have thought it possible that we would end up relaunching the core range, i.e. the baking ingredients. We are therefore all the happier now to see the entire range in its new look at the POS."

---

Responsible at Dr. Oetker Switzerland: Helen Yildirim, Patrizia Mauro (Product Manager Cake/Dessert), Sarah Siegrist (Digital Media Manager). Responsible at Erdmannpeisker: Gabriel Peisker (CD), Sybille Erdmann, Rainer Neusius (consulting), Jenny Ziörjen (AD), Felix Reidenbach (packaging). Prepress: Burki & Scherer Oliver Fischer (Consulting), Sandra Holsten (Publishing). Photography: Stefan Trautmann (Food), Volker Hobl (Foodstyling)

The pandemic has changed our consumer habits: We now prefer to store online after 9 pm. In the past, we often did our shopping quickly before the end of the day. There are big differences in shopping times between the sexes and generations.

At the same time, Monday is no longer the most popular day for online shopping: we now prefer to store at digitec and Galaxus on Tuesday, Wednesday or Thursday. Fridays have also become less important for online retailing. And because we have already completed our errands in the evenings during the week, we have time for other things on the weekend. The trend toward online shopping in the evening goes hand in hand with the shift to mobile shopping: In April 2022, Digitec Galaxus customers made more purchases on their cell phones than on their computers for the first time.

The hour between 9 p.m. and 10 p.m. is now the most popular time for errands at digitec and Galaxus in all Swiss-speaking regions. The sales figures also indicate that many residents of German-speaking Switzerland eat their evening meal earlier than the French-speaking and Ticino-speaking regions: the shopping slump comes earlier, but the German-speaking Swiss have more time for their online purchases from 8 p.m. onwards. Conversely, in Latin Switzerland, the lunch break is reserved more for eating and relaxing than for shopping.

 

It is well known: The Swiss healthcare system is among the best in the world, but also one of the most expensive. This dilemma is being addressed from various sides. However, the current framework conditions often lead to pure volume competition. PwC Switzerland, with the support of a wide range of stakeholders from the healthcare sector itself, the insurance industry, politics, and the pharmaceutical and medical technology industries, has therefore drawn up a discussion paper that formulates the vision of "Value-based Healthcare".

Toward Value-based Healthcare: The Starting Point

With a high level of quality and a distinct range of services, the Swiss healthcare system is already excellently positioned today, it says. The high costs are not only the result of this, but also an expression of the potential to develop from a quantity-based to a value-based system. The players in the healthcare system - including service providers, insurers, producers and patients - act as they can: within the framework of legal requirements and the logic of system-related incentives. This has led to volume competition, limited interprofessionalism and interdisciplinarity, and silo thinking. These factors make it difficult for stakeholders to align their activities with patients and to consistently focus on increasing value and outcomes for patients.

Prelude to the transformation

This is precisely where the aforementioned publication by PwC Switzerland comes in. In it, PwC's healthcare experts have formulated a vision for a quality- and patient-centered healthcare system. For its implementation, they present PwC's Value-based Healthcare (VBHC) Framework. According to the authors, this approach serves to strengthen the quality and efficiency of the Swiss healthcare system. What's more, they say, it heralds a paradigm shift: toward maximum patient-centeredness, indication-specific quality and cost measurements, integrated and networked care unbounded by sector or specialty boundaries, and continuous quality improvement. VBHC not only offers the potential for higher quality in healthcare, but also for reducing cost growth.

Pulling together

"Only by joining forces can healthcare players realize the vision of quality and benefit-oriented care. To this end, the players should proactively set the strategic focus operationally in the direction of quality and orientation toward patient benefit, and regulatory reforms should support this development," says Philip Sommer, Healthcare Advisory Leader at PwC Switzerland. The basis for this quality orientation is a uniform understanding of quality and costs across entire treatment pathways. To make nationwide collaboration possible, legislators should remove obstacles and create framework conditions favorable to VBHC. Misaligned incentives must be abolished, care pathways are needed throughout the entire treatment cycle, and transparent, interoperable digital support is needed. In other words: analyzable data, transparency and networking. Substantial investments in digitization are a prerequisite for this. In the publication, you will find concrete recommendations for action for all players - from informed patients to regulatory framework conditions.

Where Value-based Healthcare is already a reality

Various practical examples show that this paradigm shift is already underway. The National Association for Quality Development (ANQ) has launched a pilot project to measure the quality of indications, interventions and anesthesia. Hirslanden is focusing on the digital and physical continuum of care and, in addition to partnerships, is consistently relying on standardized quality indicators and incentive systems across all sectors. The University Hospital Basel (USB) and Roche are working in partnership to measure and increase patient benefit and the use of resources for lung cancer patients. In the "Arc Jurassien", Swiss Medical Network is working on the implementation of an integrated care landscape that follows the full-capitation approach and uses innovative remuneration mechanisms. IVF Hartmann has developed a digital platform for process and cost optimization in retirement and nursing homes. Spitalzentrum Biel and Johnson & Johnson (J&J) are working together to increase patient benefits along the treatment pathway. CSS offers its clients a quality consultation. And the Patient Empowerment Initiative, a pilot project by the USB and Winterthur Cantonal Hospital (KSW) in cooperation with CSS, SWICA and PwC Switzerland, brings patient benefit back into focus, corrects false incentives and reduces misuse and overuse. These individual examples would demonstrate the great potential of value-based healthcare in Switzerland. The experts at PwC are convinced that the Swiss healthcare system will develop dynamically in this direction and welcome cooperation between all stakeholders in order to implement this approach across the board. Source and further information: PwC Switzerland

This article originally appeared on m-q.ch - https://www.m-q.ch/de/value-based-healthcare-arbeitspapier-von-pwc-fordert-paradigmawechsel/