Daniel Kraft gives IST tourism school a new design

The pandemic has had a major impact not only on tourism, but also on the requirements for tourism education. IST - Höhere Fachschule für Tourismus & Outdoor has used these drastic changes to completely reorient itself. The aim of the brand relaunch was to sharpen the positioning of the IST School of Tourism and to present it with a modern, self-confident image in the [...]

Editorial - March 3, 2022

The pandemic has had a major impact not only on tourism, but also on the requirements for tourism education. The IST - College of Tourism & Outdoor has taken advantage of these drastic changes to completely reorient itself. The aim of the brand relaunch was to sharpen the positioning of the IST School of Tourism and to make it visible in the dynamic tourism and outdoor industry with a modern, self-confident image. Now IST appears with modern remodeled classrooms in Zurich, an expanded range of studies, flexible lesson design and a new CI/CD including a new website. "We are very pleased that with this relaunch not only the design comes across as fresh and modern, but we also meet the technical requirements of today," says Managing Director and Overall School Director Nicole Diermeier. "Our new appearance strikes a chord with the times. It is modern, simple and high-quality. It reflects the quality of IST," adds IST Marketing Manager Lory Gauch. Daniel Kraft is responsible for the conception and implementation of the IST relaunch. "Logo, visual language, typeface, and color scheme - all elements of the new brand identity play together to make IST's vision tangible for the relevant target groups in the long term," explains the brand strategist. The IST logo has its origins in the Swiss cross and, thanks to its dynamic cut, simultaneously stands for departure, development and progress. The IST imagery is intended to evoke emotions and shows people, places, being on the move, the vast tranquility and urban life. The images are intended as an invitation to consciously experience the moment and to discover the world in a fascinatingly close and surprising new way. The color world with the characteristic IST colors strikingly and self-confidently underline the understanding of and the claim to tourism and outdoor. The IST typeface is modern, discreet, and flexible, making it ideal for authentically conveying the entire multifaceted nature of the tourism and outdoor industry across all channels.

Responsible at IST, Higher School of Tourism & Outdoor: Nicole Diermeier (Executive Management), Lory Gauch (Marketing Management). Conception and implementation: Daniel Kraft (brand strategy, project management), Israel Moreno (design), Clau Isenring (text).

Four books that might interest you

Marketing 5.0 Technology for Humanity. Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan Publisher: Campus Verlag, 2021 Pages: 239 ISBN: 9783593514802 Marketing 5.0 combines the possibilities of digitalization with the trend toward sustainability and the creation of added value - and thus responds to the demands of younger people in particular. The result is a technology [...]

Editorial - March 3, 2022

Marketing 5.0 Technology for humanity.

Author: Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
Publisher: Campus Verlag, 2021
Pages: 239
ISBN: 9783593514802

Marketing 5.0 combines the possibilities of digitization with the trend toward sustainability and the creation of added value - and thus responds to the demands of younger people in particular. The result is a technology for humanity: Everything that is technologically possible and makes life on earth more worth living is being done. Can this noble claim be fulfilled with Big Data, artificial intelligence and virtual reality? Or will the profit motive win out again in the end? In any case, it is advisable for marketers to prepare for the digital future.

Talking to each other 2: Styles, values and personality development Differential psychology of communication.

Author: Friedemann Schulz von Thun
Publisher: Rowohlt Verlag, 2010
Pages: 304
ISBN: 9783499184963

We all have certain styles when dealing with other people. We can like them - or they can be a huge pain in the ass. What are the causes of these behaviors? How can we understand them better and make our behavior more balanced? Friedemann Schulz von Thun takes us behind the scenes of sometimes destructive interaction styles and quirks in an easy-to-understand way. In doing so, he does not shy away from admitting and correcting professional misconceptions of earlier years. A classic of communication psychology that everyone should know.

Corporate Nudging Changing behavior patterns in organizations through intelligent nudging.

Author: Christoph Harff and Christopher McLachlan
Publisher: Haufe Verlag, 2021
Pages: 234
ISBN: 9783648137383

Nudging is finding its way into more and more companies - with good reasons. Nudges - small incentives to rethink one's own behavior - can have a positive impact on people, structures and processes. The authors of this book explain how nudging works in companies and countries and where it is already being used. They present a guide that companies can use to develop individual nudges. They also point out risks and undesirable developments. A helpful guide for all those who do not want to rely on prohibitions alone.

Communicative competence 36 Mentalist Tricks for Leaders.

Author: Jakob Lipp
Publisher: Campus Verlag, 2021
Pages: 240
ISBN: 9783593513775

Among the countless books on the subject of communication, the perspective of this book is a special one. The author is a mentalist. His profession is to amaze and inspire people with the help of excellent communication skills. Instead of academic effect models, the reader can expect vividly described practical tips from a master of mental magic. Divided into 36 short, self-contained chapters, the easy-to-read guidebook provides very good pointers for honing one's own communication skills.

Yellow provides power at Brugg Cables

The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand. Brugg Cables describes itself as an innovative Swiss cable and fittings manufacturer with an extensive range of services in power transmission and distribution. The company was founded over 120 years ago by Gottlieb Suhner and developed into a [...]

Editorial - March 3, 2022

The basis for this task is a strategically structured process that clarifies the company's positioning and sharpens its brand. Brugg Cables describes itself as an innovative Swiss cable and wire manufacturer with an extensive range of services in power transmission and distribution. The company was founded over 120 years ago by Gottlieb Suhner and has developed into a top-level global supplier. The company has around 400 employees and, in addition to its headquarters in Brugg, operates subsidiaries in six countries and a production facility in China. Since the beginning of 2020, the Swiss company has been part of the Italian energy supplier Terna. Now that Brugg Kabel has been prepared for the future in organizational terms, the brand and communication are to take this step as well. For this purpose, the management of the Swiss cable manufacturer has joined forces with Yellow. Based on the agency's own brand principle, the status quo of the industry is to be analyzed and a differentiating positioning derived from it. On this basis, the brand will be sharpened and communication realigned. The entire renewal process concludes with the relaunch of the brand and its appearance both internally and externally. The first results of the collaboration between Brugg Cables and Yellow will be announced for spring 2022.

Responsible at Brugg Kabel AG: Samuel Ansorge (CEO), Simona Wirth and Irene Stumpo (Marketing & Communications). Agency: Yellow

Plant management: Gruyère Energie opts for Berger-Levrault solution

Gruyère Energie relies on Berger-Levrault's CARL Source EAM solution for asset management of its production and distribution infrastructures (district heating, electricity, drinking water). This is a not insignificant business success for the French software manufacturer, which recently opened a branch in Lausanne.

Editorial - March 2, 2022

Celebrating the new plant management solution: Laurent Rollinger, Head of Development at Berger-Levrault Suisse and Claude Thürler, Managing Director of Gruyère Energie SA. (Image: zVg)

A few weeks after the opening of its Lausanne branch, the publisher Berger-Levrault records a successful business deal with the Gruyère Energie company. The energy and water supplier, present in nearly 40 municipalities in the regions of Gruyère, Glarus, Vevey and the Pays-d'Enhaut, has chosen CARL Source EAM software for its asset management and infrastructure maintenance. "The management of our assets, and in particular the organization of their maintenance, is a key factor for an infrastructure company like Gruyère Energie. We rely on the CARL Source EAM software to help us move towards excellence in this area," emphasizes Claude Thürler, Managing Director of Gruyère Energie SA. And Laurent Rollinger, Head of Development at Berger-Levrault Suisse, adds: "We're doing everything we can and deploying our best industry experts to accompany Gruyère Energie's teams in their day-to-day work and in the implementation of the solution, and to build a high-quality partnership between our two companies."

Maintenance and asset management has strategic importance

As a key player in the energy transition in its region, Gruyère Energie offers its customers innovative solutions in the field of renewable energies. The maintenance of these plants presents the company with technical and organizational challenges. These include developing new processes on state-of-the-art equipment, optimizing the complete control system, maintenance and supporting nearly 300 employees in a process of modernization and continuous improvement. "Given our significant growth, we needed an ad hoc EAM tool that was better suited than a traditional digital and paper-based system. Our needs relate to our technical infrastructures and energy distribution networks (thermal power plants, hydroelectric plants, water distribution networks, etc.), which are becoming too large to manage without a CMMS. Our state-of-the-art facilities require more monitoring and preventive maintenance. I'm thinking, for example, of our industrial infrastructure and our circulating machinery, which require very strict monitoring. This is where our true maintenance capital lies. Our technicians, who all have an excellent level of autonomy, will experience the ease of use of CARL Source and its mobile solution CARL Touch," explains Tahar Klabi, EAM Manager at Gruyère Energie SA.

Product from 35 years experience

According to the manufacturer, 35 years of experience stand behind the CARL Source software. The product guarantees speed, mobility and ease of use, the manufacturer adds. Gruyère Energie now wants to use the following functions:

Asset management and infrastructure management
Operational requirements
preventive maintenance, repair, supervised and planned maintenance
Budget control
Stock display
Management of linear assets and maintenance contracts
Digitization with the CARL Touch mobile solution
Tracking of the plants via the GIS
Building management through Building Information Modeling (BIM)

In an initial phase, ten CARL Source licenses and 13 licenses of the CARL Touch mobile solution will be operated by Gruyère Energie, with final commissioning planned for June 2022. Sources and further information: http://www.carl-software.ch www.gruyere-energie.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/anlagenmanagement-gruyere-energie-setzt-auf-loesung-von-berger-levrault/

Martin Pauer new Marketing Director of Huawei CBG Switzerland

Martin Pauer, a native of Vienna, was previously responsible for product and brand communications for Huawei in Germany as Director Marketing Communications. With 2022, Martin Pauer now leads the marketing and PR agendas of Huawei CBG Switzerland. "I am very much looking forward to bringing new product innovations from Huawei to life in Switzerland together with our motivated team and strong local partners [...]

Editorial - March 1, 2022

Martin Pauer, a native of Vienna, was previously responsible for product and brand communications for Huawei in Germany as Director Marketing Communications. With 2022, Martin Pauer now leads the marketing and PR agendas of Huawei CBG Switzerland. "I am very much looking forward to bringing new product innovations from Huawei to life in Switzerland together with our motivated team and strong local partners," says Pauer. "We have a lot of plans and want to continue to grow especially in the areas of sports and health as well as smart office." In addition to many years of industry and management experience, Martin Pauer also looks back on successes as a founder as well as in establishing pan-European partnerships in the consumer electronics sector. Among others, he was employed by the Manpower Group as well as Samsung Electronics in Austria. Martin Pauer has been working for Huawei since 2018, most recently as Director Marketing Communications in Germany.

Take ad hoc action plans against threat of cyberattacks

After the number and frequency of cyberattacks against organizations and companies has grown very strongly in recent months, the threat situation is likely to intensify further in the coming weeks and months. This is because the sanctions that Western countries have hit and are likely to hit Russia are not likely to remain without consequences. "It [...]

Editorial - March 1, 2022

In connection with the war in Ukraine, there is a threat of increased cyber attacks. Companies should therefore make action plans to defend against them. (Image: iStockPhoto.com / PeopleImages)

After the number and frequency of cyberattacks against organizations and companies has grown very strongly in recent months, the threat situation is likely to intensify further in the coming weeks and months. This is because the sanctions that Western countries have hit and are likely to hit Russia are not likely to be without consequences. "There is a great danger that Russia will take measures against the Western states for its part," warns Bettina Zimmermann, crisis manager and CEO of GU Sicherheit & Partner AG in Wil/SG. According to security experts, cyber attacks are also likely to be increasingly directed against critical infrastructures. However, the NCSC - as of March 1, 2022 - currently sees no increase in threatening activities in cyberspace that directly affect our country. However, untargeted attacks that arise as a side effect of cyber operations surrounding the Ukraine war are possible, it says. Nevertheless, security experts recommend that companies update their action plans against the threat of cyberattacks.

Counterattacks by hackers

In particular, companies and organizations that are not equipped with advanced protection against massive cyberattacks become easily surmountable targets for hackers. Hybrid warfare by Russia in Ukraine is a fire accelerant for additional hacking attacks, according to cybersecurity experts. In the process, waves of hacker attacks of all kinds, as an asymmetric response to anti-war embargoes by the West, can threaten not only companies counted as critical infrastructure, but potentially all companies with little or no preparation. "The threat situation is expected to intensify in the coming days and weeks," fears André Tauber, CEO of IT security service provider Connectware. "One reason for this will be the expected counterattacks by hackers aimed at retaliating against the sanctions imposed by the EU, USA and other Western countries." Now that Switzerland has also joined these sanctions, the risk of being targeted by actions from cyberspace is increasing in this country as well.

With a SIEM system, for example, anomalies in user and machine behavior can be detected using machine learning. (Image: Connectware)

Ad hoc action plans against cyberattacks in five steps

Bettina Zimmermann therefore recommends that companies review and optimize their cybersecurity now. IT security service providers such as the aforementioned Connectware suggest implementing action plans that include the following steps:

Make employees aware not to click on links or attachments that are suspicious
Check firewall policies and possibly make more restrictive settings
Create backups of the systems
Perform vulnerability scan and close security gaps
Monitor the IT infrastructure and check for anomalies to detect attacks

Threats from cyberspace are now considered by companies to be the Top risks counted. But not only that: Companies are also particularly afraid of production downtimes, as the latest Allianz Risk Barometer found, for example. This is why business continuity management is becoming even more important. It is therefore recommended not only to make action plans for cyber defense, but also to review contingency plans in case of failure of business-critical processes. And: "Think in terms of worst-case scenarios, then you will be well prepared for less bad things," says crisis manager Bettina Zimmermann. Sources: GU Security & Partner Connectware

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ad-hoc-aktionsplaene-gegen-drohende-cyberangriffe-ergreifen/

Noord designs the brand for Digital Administration Switzerland

The federal government and the cantons have joined forces for the digital transformation of administrations, as an organization under the name "Digital Administration Switzerland" or DMS for short. DVS has been operational since January 2022 and shapes the strategic management and coordination of the digitization activities of the federal government, cantons and municipalities. For the new brand and corporate design of the Digital [...]

Editorial - 28 February 2022

The federal government and the cantons have joined forces for the digital transformation of administrations, as an organization under the name "Digital Administration Switzerland" or DMS for short. The DMS has been operational since January 2022 and shapes the strategic control and coordination of the digitization activities of the federal government, cantons and municipalities. The Noord agency is responsible for the new brand and corporate design of Digital Administration Switzerland. The new brand is intended to represent the values of DVS and stand for digitization and progress. The branding concept includes a trilingual logo, new colors and fonts, and an image concept. The logo combines different aspects: the "CH" and the inverted cross for Switzerland and a reference to pixels for digitalization. If the logo is animated, it additionally symbolizes the merger of eGovernment Switzerland and the Swiss Informatics Conference (SIK). The core themes of Digital Administration Switzerland are represented with new illustrations and used on various channels. The new branding is particularly effective on the website, where animated elements are also used in some cases. In addition, Noord created templates for brochures and office applications.

Website of the DVS digital-administration-switzerland.ch

Innovation project for Swiss Army: Ruag relies on CSA Engineering

As part of Ruag's Innovation Accelerator program, CSA Engineering is one of five start-ups and small companies that are supporting the technology group as a partner in an innovation project within the "Digitization of the Armed Forces" initiative. In the current innovation project, the feasibility of data aggregation using system-independent, secured sensors for predictive maintenance ("Predictive Maintenance") on the Infantry Fighting Vehicle 2000 was demonstrated. In [...]

Editorial - 25 February 2022

Ruag relies on SME CSA Engineering for an innovation project related to predictive maintenance in the Swiss Army. (Image: Unsplash.com)

As part of Ruag's Innovation Accelerator program, CSA Engineering is one of five start-ups and small companies that are supporting the technology group as a partner in an innovation project within the "Digitization of the Armed Forces" initiative. In the current innovation project, the feasibility of data aggregation by means of system-independent, secured sensors for predictive maintenance ("Predictive Maintenance") was demonstrated on the Infantry Fighting Vehicle 2000. In the next step of the project, the concept will be validated and the focus will be placed in particular on the evaluation of the data using AI algorithms.

Data-based maintenance concepts

Modern maintenance concepts identify optimized maintenance times based on sensor data and digital analytics. This requires meaningful data on the system status and system usage. This data is aggregated with a sensor module and forwarded in a secure manner for further evaluation. Optimized, plannable maintenance results in increased system availability. This can be optimized by means of analytics-based maintenance approaches using statistical methods or AI. CSA Engineering has developed a new module for this purpose, with which meaningful data can be collected with selected sensors, temporarily stored and securely read out at predefined positions via a wireless connection.

Innovation project: Ideas for the safety of tomorrow

Ruag offers selected start-ups and small companies an innovation platform with a strong academic link, technical know-how and established business network in the newly created RIO (Ruag Innovation Organization) unit. Together, innovative ideas are developed to enhance Switzerland's security. By involving start-ups and small businesses in selected initiatives, the company succeeds in bringing innovations to market faster and securing critical technologies for the long term. Partners of the innovation platform benefit from the infrastructure and know-how. In a protected environment with a safe working environment, partners jointly develop new value propositions and innovations. In addition, the innovation partners have access to RUAG's development and production infrastructure - including implementation and professional support from experts. Source: www.csa.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/innovationsprojekt-fuer-schweizer-armee-ruag-setzt-auf-csa-engineering/

New strategy at Conforama

m&k: Martin Koncilja, where do you currently see the most important challenges in your functional area? Martin Koncilja: In furniture and electronics retail, we are in a very competitive market with many competitors. On the one hand, there are the stationary retailers, and on the other hand, there are the online pure players. With my marketing measures, I have to [...]

Editorial - 25 February 2022

Martin Koncilja is Marketing and E-Commerce Director at Conforama Switzerland. (Image: zVg.)

m&k: Martin Koncilja, where do you currently see the most important challenges in your functional area? Martin Koncilja: In furniture and electronics retail, we are in a very competitive market with many competitors. On the one hand, there are the brick-and-mortar retailers and, on the other, the online pure players. With my marketing measures, I have to increase the frequency in our 22 stores and bring new customers to our online store Conforama.ch. Are there any developments in marketing at the moment that you are keeping a particular eye on? The development in retail is clearly moving in the direction of cross- and omni-channel. The best possible link between brick-and-mortar retail and e-commerce is also a major concern for me, and this is where I place my focus. You now also use the Swiss Brand Observer for market monitoring. What needs at Conforama led to this, and why did you choose this tool in particular? In the retail business, everything has to happen quickly, and since Link launched with this great product in September 2021, the timing was perfect for me to jump on the already moving train right away. In order for me to quickly develop Conforama Switzerland's new marketing strategy, I need to know exactly how well Conforama is known and what its image is in Switzerland and in the various language regions at all times. And this is exactly where the Swiss Brand Observer can provide me with important insights, as it continuously shows me how well known our brand is, how our communication and advertising measures are perceived, and in which image attributes our strengths lie. Has the SBO already been able to provide initial insights, and how do you derive added value from the SBO? The fact that the data is updated weekly and representatively in the SBO gave us the opportunity to quickly and effectively see how Conforama customers and non-customers perceive us and our latest advertising measures. I have already been able to present these very important findings to the management and define initial measures to strengthen our brand image. As I said, there is no time to lose in retail, and we need to permanently know the consumer's point of view, as it is a highly competitive environment. Can you please summarize again the three strengths of the SBO? Every week, you get the latest market data on the perception of your own brand and competitors, the results can be filtered as you wish (e.g. by region or income) and using the dashboard is child's play.

You can find more information about the Swiss Brand Observer at Swiss-brand-observer.ch.

What does "Brag List" actually mean?

You don't have one? Then you are either a woman or very cool. Or both. Brag list is derived from the English "to brag", which means "to boast", "to show off" or "to do important". In (antiquated) German, it's called Prahlhans, not Prahljohanna, because men just seem to have it down. For people who suffer from the Impostor Syndrome [...]

Editorial - February 24, 2022

You don't have one? Then you are either a woman or very cool. Or both. Brag-List is derived from the English "to brag", which means "to boast", "to show off" or "to act important". In (antiquated) German, one speaks of Prahlhans and not of Prahljohanna, because men just seem to have it. For people who suffer from the Impostor Syndrome and thus constantly question their own abilities, a Brag List is helpful. Unfortunately, these are often women, because bragging tends to be seen as attractive self-confidence in men, but tends to be interpreted as inappropriate bitching and aggressive behavior in women. High time to put a stop to that. Not before briefly clarifying why this is so, however. Franziska Schutzbach gets to the heart of the matter in her current bestseller, "The Exhaustion of Women": to this day, women are often brought up to be less self-important. We experience the consequence of this every day in meetings and brainstorming sessions, when their ideas fail because of an unconscious bias on everyone's part (men and women), or - even worse - are adopted by men, clients and bosses without citation. That changes when you keep a Brag List.

Cheat sheet to show off

The idea is gender-neutral, but software developer Julia Evans still describes the method as "career gold for women." She even includes a template on how to create a Brag List on her blog. The idea that good work automatically earns recognition is naive. The practice is much more complicated and frustrating. Like this: You accomplish something important or great, only to find out later that others are rewarded for it. Most of the time, this happens because people have not understood or do not want to remember who is behind it. Women can tell you a thing or two about it. Agencies as well. That is, when the customer declares their ideas to be his own. So rather bragging than complaining? Why not? The first step is to document everything that has been done. On a brag list. Because otherwise it will be forgotten, especially by those people with low self-esteem. So instead of getting annoyed afterwards, when once again a braggart gets the credit, it's better to pull out the list at the decisive moment and be ready. But it's even cooler not to have a list and just confidently do your own thing.

* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The ISO becomes 75

ISO turns 75: When ISO held its first meeting in 1947, countries around the world were in reconstruction. People at the time were looking for ways to turn a bad situation into something positive. "With courage and enthusiasm, they set out to find the most efficient techniques for promoting the most effective technology. The [...]

Editorial - February 24, 2022

The ISO — View of Geneva, where the world standards organization ISO is headquartered. (Image: Pixabay.com)

ISO turns 75: When ISO held its first meeting in 1947, countries around the world were in reconstruction. People at the time were looking for ways to turn a bad situation into something positive. "With courage and enthusiasm, they set out to find the most efficient techniques to promote the most effective technology. The answer they found was ISO standards," the International Organization for Standardization, as ISO is known by its full name, writes today. In its 75 years of existence, the organization has become the world's largest developer and publisher of international standards. It is a network of national standards bodies from 167 countries with a central secretariat in Geneva, Switzerland.

Under the spell of rapid change

But Ulrika Francke, president of ISO, doesn't just look back at the organization's history. "Today, our world is facing the greatest challenges of all time. We will continue to work to promote the benefits of standards and develop new ones when needed, using our proven system of transparency and international consensus," she is quoted as saying. And ISO Secretary General Sergio Mujica also says: "As we celebrate the achievements of the past 75 years, we look to the future. The pace of change has continued to accelerate, and ISO is helping to drive and guide that evolution."

ISO standards are now part of everyday life

When the organization was founded, it was not just about overcoming technical challenges, but about a new way of working together. The ISO system was created on the basis of the idea that every voice must be heard if we are to find a way to live and work together successfully. There are now 24197 ISO standards as proof of the success of this idea. They cover everything from the basic aspects of the built world to the cloud technology that allows you to read this. Over the past 75 years, ISO standards have become integrated into almost every aspect of our lives. ISO standards are voluntary and not regulations or laws, although countries can decide to adopt ISO-developed standards as regulations or refer to them in laws. More information: www.iso.org

This article originally appeared on m-q.ch - https://www.m-q.ch/de/die-iso-wird-75/

Koch sets a double point for EKT

Founded in 1912, the "Elektrizitätswerk des Kantons Thurgau" has been supplying Thurgau with energy for over a century. Over the years, in addition to the areas of grids, energy and production & buildings, a further business area "Digital Services" has been added. This increasingly important business area was to be reflected in the new branding. The data division needed a corresponding [...] in its appearance.

Editorial - February 24, 2022

Founded in 1912, the "Elektrizitätswerk des Kantons Thurgau" has been supplying Thurgau with energy for over a century. Over the years, in addition to the areas of grids, energy and production & buildings, a further business area "Digital Services" has been added. This increasingly important business area was to be reflected in the new branding.

The data area needed an appropriate place in the appearance. At the same time, the brand's overall appearance was to become louder, more modern and more meaningful. The Koch agency designed and implemented the desired change together with the client.

Responsible at EKT: Marc Senn (Marketing and Sales Manager), Dominique Lambert (Communications Specialist / Content Marketing Manager). Responsible agency: Agencychef.ch.