The Swiss Cyber Security Days are now considered the leading Swiss platform dedicated to relevant cyber security topics. "Cyber: the fifth dimension" is the guiding theme on April 6 and 7. Transparency, knowledge transfer and open communication between representatives of politics, business, education and research form the core values of the event. In addition to an adapted concept with a combination of exhibition space and conference halls on one level, visitor guidance will also be optimized with an online platform and knowledge transfer better integrated for the Swiss Cyber Security Days 2022.

Swiss Cyber Security Days 2022 and the consequences of the pandemic

The Covid-19 pandemic has made it recognizable that it is not only the biggest digitalization accelerator, but also a crime accelerator. The number of known serious security breaches in Switzerland has more than doubled since the outbreak of the pandemic, from over 42,000 in 2019 to almost 114,000 at present. The Confederation's cyber security delegate, Florian Schütz, will highlight the priorities and scenarios on the first day as part of the National Strategy to Protect Switzerland from Cyber Risks. In addition, Nathalie Gratzer, project manager at the Federal Office for National Economic Supply BWL, will provide information on the protection of critical infrastructures in Switzerland. Divisional Commander Alain Vuitel, Cyber Command of the Swiss Armed Forces, sheds light on the topic of cyber from a military perspective. Federal Prosecutor Stefan Blättler shows how cyber criminals are prosecuted in Switzerland and abroad, and National Councillor Judith Bellaiche knows that cyber security is now also increasingly becoming the focus of political demands.

Special focus: The healthcare sector

Representatives from the Geneva-based Cyber Peace Institute highlight the health sector's exposure to cyberattacks and how malicious actors took advantage of the critical situation during the pandemic and launched a series of campaigns and Ramsonware attacks. In the process, international protection organizations such as the ICRC were not spared. Such cyber operations can have significant humanitarian consequences, not least when services essential to civilians are also disrupted. At the already traditional panel of the World Economic Forum (WEF), chaired by board member Alois Zwinggi, the international cyber situation will be discussed with representatives of international organizations (including Europol) and Swiss Re's cyber officer Maya Bundt.

SME, Cyber Safe and Cyber Space

The second day of the Swiss Cyber Security Days 2022 will focus in the morning on SMEs, whose rapidly increasing dependence on IT systems and data also requires increased protection against cyber threats. Presentations will include the Cyber Safe cybersecurity label, developed by a nonprofit organization, which aims to provide a way to address these challenges. A high-level panel will highlight the label's benefits, including an affordable path to robust cybersecurity, a reliable cybersecurity assessment for insurers, and increased credibility for IT vendors. In the afternoon, Innosuisse Vice President Luciana Vaccaro will join startups to demonstrate the great potential of innovative developments in Switzerland and present the "Cyber Security Award" together with Tech4Trust. In addition to new developments on the Internet, the highlight of the day will be an international panel, also chaired by the WEF. The exciting thematic focus will be "Cyber in Space". High-ranking international representatives will bring visitors up to date on the latest knowledge regarding cyber in this sensitive area. The names of the panel participants will be announced at a later date.

Technical inputs and insights

The Expert Tracks on a separate stage will feature numerous technical inputs and insights with experts from Germany and abroad. Fil Rouge of this stage will be "A Virtuous Cyber Security Chain" with three heavyweights: Anticipation, Defense and Governance. This will highlight once again that nothing is safe and all data is at risk. The goal is to highlight the importance of security and risk management and a clear picture of the challenges. Further, malicious parties will be identified and the consequences of attacks will be highlighted. Over the two days, Expert Tracks will highlight the prerequisites for cybersecurity as well as management preparation and responsibilities. These Expert Tracks are designed to provide security managers with practical solutions to concretely improve the protection of the organizations for which they are responsible. More information: www.swisscybersecuritydays.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/swiss-cyber-security-days-2022-mit-breit-abgestuetztem-programm/

Skan AG from Allschwil in Switzerland, one of the leading suppliers in the field of pharmaceutical isolators, is one of the pioneering companies in the specialist areas of cleanroom equipment and construction of cleanroom isolators for the pharmaceutical industry. Skan AG products are designed for aseptic or aseptic-toxic applications and meet the highest cleanliness requirements. The systems protect the product, the user and the environment. For example, they hermetically shield production areas for the manufacture of sensitive goods. Customers from all over the world rely on the first-class quality of the plants from Switzerland. It goes without saying that quality management is a high priority in the company. Until some time ago, Skan still used a paper-based quality management system. However, with the strong growth of the company, the effort for the maintenance of the QM system became more and more. Regular, associated tasks, e.g. updating documents, tracking measures, continuous employee training and much more, took on dimensions that could hardly be managed in this way, explains Christian Flüeler, Director Group Quality & Compliance at Skan AG. Therefore, those responsible decided that in the future a software-based QM system should replace the paper version of quality management - preferably an integrated management system that manages various standards and specifications under a uniform interface.

Implementation of the guidelines for "good working practice" simplified

The choice finally fell on the ConSense GxP Enterprise software solution. This is tailored to companies from strictly regulated industries, including medicine, medical technology, pharmaceuticals and healthcare. As an integrated management system, the software facilitates the implementation and fulfillment of the guidelines for "Good Working Practice" and supports compliance with various national and international guidelines, laws and standards with many helpful functionalities. These include the use of electronic approval workflows, complete documentation, reliable access protection through a detailed role and rights concept, the option of integrating online tests and training, and the creation of capability profiles that provide information on the status of employee capabilities. The enterprise version of the software is also tailored to organizations with multiple locations and more complex structures.

In June 2018, the introduction of ConSense GxP Enterprise began at Skan. First, the processes and documents relevant for the quality management standard ISO 9001 were integrated into the QM system, which had previously been checked for up-to-dateness. To create the processes, Skan used the process modeling tool integrated in the QM software, which allows any process to be easily and quickly mapped in the form of flowcharts. Functions and work areas were assigned to the respective responsible employees, thus clearly defining responsibilities. Department-specific processes, e.g. in human resources, in production or in the insulator manufacturer's warehouse, were later worked out by the respective departments themselves. In the end, Christian Flüeler and his employees only checked compliance with the specified form before the processes were approved by the supervisors of the respective departments. The go-ahead for the new integrated management system was given in mid-2019.

With software-based system to paperless documentation

The integrated management system now makes everyday work at Skan easier. It automatically compiles the relevant information for each of the more than 530 employees at the Allschwil site. The role and rights system stored in the system also regulates the distribution of content on an individual basis. Employees only receive the information they actually need in the current and valid version. Changes are communicated via the system, which prompts users to confirm that they have taken note of them. Searching for information is now also easier and faster for Skan employees, as Christian Flüeler recounts: "The ConSense software offers different ways here: Either you use the search function or you simply click on the corresponding sub-process in the process map. Links then take you to the stored information and documents. This is quick and easy and has contributed to a significant increase in employee acceptance of our QM system," says Christian Flüeler.

Modular system, adapted to needs

The ConSense software is modular in design. Users like Skan can add many different modules to their system - e.g. audit management, measures management, training management and many more - so that it covers their individual requirements. Among other things, Skan uses ConSense measures management, which is used to centrally record and manage all measures arising in the company, for example, from audits, complaints, improvements or numerous other sources. "The software now makes it very easy for us to monitor fixes. While Skan has always been good at fixing bugs quickly, everyone knows this: sometimes details are still missing, which then get left behind due to workload. This is unacceptable in the pharmaceutical industry because everything must be documented correctly and completely. In the past, this was extremely tedious and took place with the help of Excel spreadsheets and paper forms. Now it all happens electronically. The system does not tolerate the unfinished measures, reminds the responsible persons and issues reminders. This helps us a lot to complete measures cleanly - especially from error reports - to document them completely and to check their effectiveness," says the quality manager. Another module, ConSense training management, was one of the reasons why the manufacturer of insulators decided to use the software from Aachen, as Christian Flüeler explains: "Our products are used, among other things, for the production of vaccines. Maximum safety is a must here. For this, we have to prove that our employees in production know the processes and documents exactly. In our Skan Academy, regular classroom training courses are held, which must then be documented so that this proof can be provided at any time. We now also regulate this via our integrated management system." The module provides an optimum overview and promotes efficient processes and a structured organization. In the case of recurring training measures, the software automatically reminds users of the necessary refresher courses. Christian Flüeler is glad that he now has an electronic management system that offers the flexibility to adapt such changes quickly and with little effort: "Overall, our structures have become much more complex. Today, we wouldn't even have the possibility to master all processes without a software-based system."

Author

Dr. Iris Bruns is Managing Director of ConSense GmbH, Aachen (Germany). Another case study from her can be found here. More information: www.consense-gmbh.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/integriertes-managementsystem-im-einsatz-saubere-arbeit-auch-im-qualitaetsmanagement/

Only by measuring suitable characteristics can a statement be made about the quality of a manufactured product. For this purpose, the measuring equipment used must be tested regularly. For this purpose, there is now a new test instruction published by the Association of German Engineers VDI, which in the German-speaking area in many areas Sets and manages norms and standards.

New test instruction for the assessment of measuring equipment

The guideline series VDI/VDE/DGQ/DKD 2618 describes procedures and courses of action for monitoring and testing measuring equipment for geometric quantities. The test instructions create a basis for the evaluation of new and used measuring equipment. Sheet 17.2 of the guideline series applies to the testing of length setting devices with numerical display. In the form of directly applicable action and work instructions, the VDI/VDE/DGQ/DKD 2618 Sheet 17.2 the necessary work steps for the respective tests. In addition to calibration, the preparatory tests and activities are also explained. Furthermore, the guideline provides information on the evaluation of the calibration as well as on the documentation. In addition, an exemplary measurement uncertainty balance is drawn up in the appendix.

Replacement of the December 2019 draft

Publisher of the guideline VDI/VDE/DGQ/DKD 2618 Sheet 17.2 "Inspection equipment monitoring - Inspection instruction for length setting devices" is the VDI/VDE Society for Measurement and Automation Technology (GMA). The guideline was published in January 2022 as a white paper and replaces the draft of December 2019. It can be ordered at a price of EUR 85.50 from the Beuth Publishing House (Tel.: +49 30 2601-2260) can be ordered. Online orders are available at www.beuth.de or www.vdi.de/2618-17-2 possible. VDI guidelines can be used in many public display points can be viewed free of charge.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/pruefanweisung-fuer-laengeneinstellgeraete-mit-ziffernanzeige/

Just in time for the elections, an abbreviation is causing havoc in marketing departments and agencies, or more specifically in the HR departments of these companies: EVP. While the big sister CVP has long since trimmed its name to mainstream and simply calls itself The center the EPP (Evangelical People's Party), founded in 1917, remains true to its Reformed Christian orientation and name. Both paths, however, have so far led to continued moderate electoral success. But that is not the point here. With EVP is the Employee Value Proposition, which is currently on everyone's lips.

Money and fame alone do not make happy

In the past, a hefty salary and the prospect of winning a few marble cubes were enough to attract good people. Today, the whole package - the EVP - has to be right if a company wants to attract highly specialized professionals. Of course, there are still people who want to earn a lot of money quickly and win awards, but the species is slowly dying out. Today's workforce demands different incentives from companies. "What's in for me?" they ask themselves, meaning money as one aspect among many (and one that is less important in affluent Switzerland than elsewhere). Rather, what counts today is flexibility in the choice of time, place and workload, as well as the size of the space for developing one's own skills and personality. In order to ensure all of this, a large part of the package is taken up by the corporate culture. This means that values and appreciation by the team and managers are more important than the amount of salary. No easy task, especially for those managers who define their self-image by the latter. And in an industry in which hierarchy and titles are almost as deeply anchored as in the conservative financial industry, living EVP is more difficult to establish than reciting it in a few slides. It's not enough to throw a few rooftop parties and think that's all there is to it. No, an attractive employee value proposition demands everything from a company and its organization. Transparency, flexibility and curiosity. If you don't offer that, you may still have orders, but you won't have employees to fill them. Today, good professionals choose their employers. Which brings us back to politics: The "people" elect the politicians - and not the other way around.

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* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The cloud and connectivity service Cyberlink was ranked in the Telekom rating of Balance has been voted best Internet and corporate network provider for corporate customers four times in a row. Dachcom created new branding for the company with effective key visuals focusing on the visualization of networking and concise core messages, and designed and technically implemented the relaunch of the website. The new imagery is designed to bring Cyberlink to life in a striking way. The revised creative design including typography graphically presents the service portfolio of cloud and connectivity services. The active integration of employees in the field of photography, taking into account the principles of creative design, is intended to create trust and closeness. Meaningful quotes also highlight the solution competencies and doer qualities of the employees for the clientele. With clear structures and consistent design, the website implemented on the basis of the digital experience platform Pimcore breaks new ground. The sustainable tools in the form of individual CMS modules are intended to ensure an independent and appealing design of content and landing pages. The new website is thus intended to offer a convincing user experience and strengthen Cyberlink's position as a competent and close partner for cloud and connectivity.

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Responsible at Cyberlink: Beat Tinner (CEO / BoD), Simon Anderegg (CFO / CMO), Thomas Knüsel (COO), Stefan Ulrich (CSO). Responsible agency: Dachcom.

In 2021, Basel's hotels recorded 784,607 overnight stays. This was almost 44 percent more than in the previous year, which, however, will probably go down in history as a catastrophic year not only for tourism in Basel. The room occupancy rate of the 66 hotels (+3) of 35 percent on average was still at a low level. "The worst is behind us," said Daniel Egloff, director of Basel Tourism, at a media conference on Thursday. But one is still far from normality, he added. With an increase in overnight stays of almost 43.7 percent, Basel did better than the reference cities of Zurich, Bern, St. Gallen, Lausanne and Geneva, which recorded an average increase of 21.4 percent. On a more positive note, Egloff mentioned that there was a striking increase of nearly 44 percent among guests from Switzerland. They accounted for more than half of all overnight stays and even set records in the months of August to October. Unsurprisingly, the value of overnight stays by guests from America and Asia barely recovered, while guests from European countries are slowly making their way back to Basel.

Upswing in leisure tourism

The fact that hotel occupancy was markedly higher on weekends than on weekdays was taken by Egloff as a sign that the recovery was mainly due to leisure tourism. Business, trade fair and congress tourism is still struggling at the moment. And in this area, the medium-term prospects are still uncertain: In the business sector, the newly intensified use of digital communication tools will probably have a lasting impact on travel activity. In the area of exhibition tourism, those responsible also do not expect a one hundred percent recovery against the backdrop of the crisis-ridden exhibition operator MCH Group. Basel Tourism will, however, actively promote growth in congress tourism. On the basis of these targets, Basel Tourism expects a moderate increase in overnight stays of 10 to 20 percent for the current year 2022. He said it is encouraging that Basel will be able to come up with a large number of top events in view of the good prospects in connection with the Covid 19 pandemic: Mention was made of the postponed Swissbau trade fair, the Basel Tattoo military music festival, the Swiss Indoors and also Art Basel, which had already provided the daily top figure for room occupancy last year. In addition to the Swiss Federal Wrestling and Alpine Festival in nearby Pratteln BL, exhibitions by Basel's museums were also counted among the top events. With the Mondrian show at the Fondation Beyeler and El Greco/Picasso at the Kunstmuseum Basel, two blockbuster exhibitions were on the annual program. (SDA)

According to a statement from the Lenzerheide vacation region, the podcast is one of the first podcasts in the Swiss mountain bike scene. "Podcast enjoy great popularity. More and more people are looking for entertainment and information in the form of podcasts. Meanwhile, there is hardly a topic on which there is not yet a podcast," explains Marc Schlüssel, tourism director ad interim of the Lenzerheide vacation region. "So it has long been a concern of ours to also create a podcast for Swiss mountain biking. With Dario Linder as bike-savvy anchorman, we have the ideal cast to give the whole thing the right entertainment value." First episode with Thomas "Frischi" Frischknecht The first edition of the mountain bike podcast "Dirty Talk" focuses on Swiss mountain bike legend Thomas "Frischi" Frischknecht. He was already a mountain biker when mountain biking didn't really exist in Switzerland. You can listen to the mountain bike podcast "Dirty Talk" on all common podcast platforms.

According to the latest PwC CEO Surveywhich has just been presented in Davos, executives worldwide are optimistic about growth. Digitization remains a priority for Swiss executives. There is a growing understanding of digital transformation, what it means and how it can be used to transform their core business. This is especially true for the design of ERP systems, supply chains and customer journeys. Cybersecurity remains an important issue for Swiss SMEs. In 2022, Swiss executives should focus on six issues that are likely to prove to be success factors.

1) Leading investments in the cloud to real transformation.

According to Statista, in 2022 organizations worldwide will have around $1.78 trillion for cloud technology and other digital transformation initiatives spend. However, the question remains: are companies and governments investing in a true transformation or are they merely whitewashing business as usual? Critical to the answer is the shift to cloud computing, including autonomous technologies. In the private sector, almost every industry already has one or more cloud-centric "digital rebels" transforming it. Expect a whole range of unconventional digital partnerships to emerge across all sectors. Certainly, those companies that see the cloud as liberation will reap the biggest rewards. Indeed, Gartner calls the cloud a "force multiplier" - it is a scalable, resilient technology foundation for long-term innovation and growth. Best example: The Deutsche Bank uses Oracle Exadata Cloud@Customer with more than 40 petabytes of data in Oracle Databases, thus saving enormous costs. We are also hearing more and more frequently from customers that the cloud relieves their IT staff in the area of system and security updates and maintenance. The effect: they can concentrate more on developing profitable digital products and services. With this in mind, as we enter 2022, boards of directors will be asking their leadership teams to provide more evidence that their cloud investments are positioning the company for long-term competitive advantage.

2) ML and AI become core competencies of leading digital companies.

The data deluge continues to grow, and AI and ML algorithms are helping companies analyze and continuously learn from the data, make better decisions, and provide a range of information for next actions. However, most companies are still in the experimental phase when it comes to AI and ML. Part of the problem is developing the necessary skills. Most companies and government agencies do not have the resources to assemble an army of PhD-level Data Scientists. An alternative would be to build smaller, more focused "MLOps" teams - similar to DevOps teams in application development. These teams would consist of Data Scientists, as well as developers and other IT staff, whose ongoing task would be to deploy, maintain, and continuously improve LI/ML models in production. In addition, companies are realizing the value of cloud infrastructure and applications with integrated AI and ML algorithms. Gartner predicts that by 2025. the ten percent of companies that have implemented AI/ML engineering best practices are at least three times as valuable from these practices than the 90 percent of companies that do not. Early adopters have a clear advantage here.

3) Customers and others increasingly evaluate companies in terms of sustainability

When buying goods and services, evaluating potential employers, and even investing in stocks, people of all ages are increasingly paying attention to companies' sustainability strategy and commitment. By 2022, every company will be required to develop and implement a comprehensive sustainability strategy - a tall order that is already building momentum. Forrester reports that of the Fortune Global 200 companies, 81 percent in EMEA have already appointed a senior-level sustainability officer. A good start, but real action requires companies to make lasting changes to some of the fundamentals of their business.

4) New career and hiring plans are critical to attracting talent.

Swiss executives and companies are aware of the importance of a skilled workforce and talent as the most important growth factor. In 2020, 64 % of Swiss CEOs surveyed by PwC rated the availability of skilled labor as the seventh biggest threat to their company. But the big Resignation, triggered by the global pandemic, suggests that employers still have a lot of work to do. As businesses begin to reopen, organizations must be more proactive in developing a career plan for their most valuable employees and address their concerns about work-life balance and workplace flexibility.

5) Supply chain disruptions - a new constant

Even the most sophisticated supply chain management technologies cannot fully predict the magnitude of market shocks like a global pandemic, but they can help companies determine the right balance of safety stocks. As purchasing behavior shifts from brick-and-mortar to online platforms, companies must recognize and respond to these changes, taking into account the impact in their factories, data centers and global supply chains. A good example is Cohu, which, thanks to its transformation, has been able to establish a smaller and more agile IT team to maintain systems while supporting the company's growing activity and future acquisitions.

6) AI as a springboard for new financial managers

Business models change with customer expectations. There have never been so many mergers, acquisitions and divestments. All of these challenges are prompting a focus on the value of data: Cleaning up data, accelerating planning cycles, but also looking beyond the finance function. Companies are asking themselves what data they have, how it can best be structured and integrated across business units, and what benefits it offers. The leaders who fund these projects need to know how to combine financial, supply chain, human resources and other data sets. An excellent example from Switzerland is Galdermawhich opted for further transformation and implemented integrated business planning, freeing up resources and combining what could not be fully automated and streamlined into shared services, enabling the launch of new services. The transformation has already stimulated an innovation boom in Galderma's business units responsible for prescription medicines, consumer products and aesthetics, enabling the company to hope for a global leadership position in dermatology. When companies pay attention to these key priorities in the context of business opportunities, challenges and impacts, they are automatically better positioned to increase their economic impact and improve their market position. Source: Oracle The contribution Swiss executives are optimistic and expect growth first appeared on MQ Management and Quality.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schweizer-fuehrungskraefte-sind-optimistisch-und-erwarten-wachstum/

The independent positioning of the multi-family office was to be reflected in the entire website. Thus, the agency Rosarot created a new appearance dominated by independence in branding, language and usability.

Branding process as a basis

In a structured branding process, Rosarot supported Fairway in rebranding and creating a new brand. In the process, a completely new image was created, and new brand values with a clear differentiation were created internally. In line with this, the entire information architecture of the Fwfo.ch website was redefined by Rosarot and an interaction design was created that is intended to surprise the customer and at the same time take him by the hand. The scrolling usability is based on a matrix that gives the overview horizontally and goes into depth vertically.

With otherness to attention

Even the color scheme on the website should convey to the viewer that this is not a classic financial company. The refreshing animations accompany the user and should keep the attention high during the entire visit. The independent branding together with its own language and the intelligent matrix usability result in a whole new world of appearance with which the brand communicates its passion and sophistication.

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Responsible at Fairway: Tamara Meili (Project Manager). Responsible at Rosarot: René Karrer (Creative Director), Bianca Berger (Art Direction), Marcela Narvaez (Graphic Design), Jonas Hartmann (Interaction Design), Nadine Ticozzelli (Consulting), Andreas Steiner (Director Content), Natasa Maricic (Senior Text).

The model "Aerotop SG" is one of the best-selling products of the heating system supplier Elco. The design classic has been technically enhanced without losing its shape. Now the new model has been launched to Swiss heating installers by means of a direct mailing developed by the airport agency. For the mailing, the creatives from the Altenrhein agency Sanktgaller adopted the independent form of the design classic. To demonstrate the quietly running fan of Aerotop SG as well, a rotor was incorporated into the mailing. The rotating rotor brings out the further developments of the new device. The mailing was sent out in winter 2021/2022.

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Responsible at Elcotherm: Markus Schlageter (Solution Center Senior Manager, Member of GL), René Grosswiler (Marketing Services Manager), Linda Meyer (Marketing Services Senior Specialist). Responsible at agency at the airport: René Eugster (Creative Direction), Dominique Rutishauser (Art Direction), Ketil Eggum (Graphics), Miriam Egli (Consulting/Text).

As a basis for the visual appearance, Studio Thom Pfister worked with Sabine Schoch to develop the brand story and the brand experience. The signet, a striking brushstroke that includes both the two "S" of Sabine Schoch and the "B" of consulting, shapes the hand-illustrated figurative mark. The logo should reflect the spontaneity, power, energy and agility of the person Sabine Schoch as well as the nature of her work. The developed imagery with its symbolism and the corresponding color moods support the signet and comprehensively round off the new appearance.

Over the past 100 years, the Axpo Group has established itself as one of the leading energy companies in Europe and is currently the largest Swiss producer of renewable energy. Foundry was commissioned to develop the new brand identity and a communication platform together with Axpo. For the new appearance, the Swiss roots of the energy company were built upon. In addition, Axpo's growing international reach was to be reflected. Axpo's redefined strategy and vision served as a creative springboard for Foundry: a new brand identity that aligns with the company's core and specifically addresses the needs of its various B2B target groups, stakeholders and employees. "Axpo has a vision that requires innovation, collaboration and expertise across the organization. This includes customers, employees and various partners working together," explains Foundry founder and CEO Sacha Moser. "When we saw this collaborative spirit in action, we came up with the idea of an endless flow of energy and the platform 'The power of...' that unites Axpo's different energy sources." The result is a digital brand platform designed to capture this essence of Axpo's driving force. "Axpo's modernized identity reflects both the exciting evolution of Axpo and our strategy to ensure the success of our employees, customers and stakeholders in an increasingly complex and evolving energy future," said Christoph Brand, CEO of Axpo Group, about the new look. Foundry has commissioned the production company MyGosh to realize an image film that will convey "The Power of Axpo". "To make a film about Axpo's many strengths, we wanted to capture the beauty of real employees, real Axpo facilities and real places. Our partners at MyGosh developed an international shooting schedule and executed it flawlessly despite a worldwide pandemic. And they did it all within a very tight time frame. Just as it takes a well-rehearsed band to play flawlessly on demand, it takes a well-rehearsed team to develop a brand across all touchpoints in a short period of time," explains Foundry CEO Moser.

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Responsible at Axpo: Henriette Wendt (COO); Alena Weibel (Head of Corporate Communications & Public Affairs); Patricia Walter (Wunderbox Marketing- External Project Management for Axpo); Isabelle Grabolus (Senior Manager Branding & Marketing - Deputy Project Manager); Daniel Paredes (Senior Manager Digital Communication); Anabel Rodriguez (Senior Manager Branding & Marketing); Stefan Wehrle (Digital Content Manager); Angelina Hoeppner (Wunderbox Marketing - Ext. PM & Graphics). Responsible at Foundry: Executive Creative Team: Eugenia Kubas (Art Direction & Digital), Nitin George (Copy & Strategy), Sacha Moser (Founder & Creative Partner); Susann Kompa, Hugo Bosio (Project & Account Lead); Ruben Lopez, Pascal Baumann, Gabriel Mesquita (Art Direction); Andrea Egidi, Arseniy Sahalchyk (Motion, 2D & 3D Design, Editor); Gregor Wollenweber , Dan Diaconu, Lea Kutz (Design & Production); Nitin George, Alexander Sistenich (Copy); Eugenia Kubas, Mariusz Karluk, Sam Bolleter (Digital Design & Development). Partner: Kompost TV: Gian Klainguti (Design Thinking & 3D Animation); MyGosh Production: Nabile Senhaji (Director), Michel Van Der Veken (Producer), Lamar Hawkins (Lead Producer), Julie Quintard (Editor); Aixsponza: Julian Fischer (Producer), Christian Tyroller (Producer), Marco Fontan (3D Design & Animation), Simon Breithofer (3D Design & Animation); Gotomo: Oliver Stäker (UX/Digital Design); Fabulatorij Experiential Design & Events: Anja Rebek (Client Service Director), Sanja Martinec (Senior Project Manager), Vid Greganovic (Strategic Consultant). The post Comprehensive Rebranding: Foundry Shows "The Power of Axpo appeared first on Advertising week m&k.