What does purchasing behavior look like after the relaxation of Corona measures in Switzerland? Profital, the app for digital brochures and mobile retail marketing, conducted a study with almost 2,000 people. There is a slight trend back toward stationary retail, with consumers primarily obtaining information online before making a purchase.  

Cross-channel purchasing takes place

Shopping planning remains important and is even increasing slightly: a full 82% of respondents stated that they inform themselves about promotions and discounts in advance. Last year, the figure was 72% (February 2021 survey) and in 2020 only 49% (April 2020 survey). The ROPO effect (Research Online, Purchase Offline) can be observed here. The majority of respondents research online first and then make their purchase in a brick-and-mortar store. "The entire shopping journey is becoming increasingly cross-media and consumers usually start their product research online," says Profital Managing Director Raphael Thommen, "this shows how important digital communication of offers is." For example, 56% of respondents research groceries online and then buy them offline later. However, this trend is not only evident when buying food, but also when purchasing furniture and furnishings (54%) and electronics (48%).  

After Covid: slight trend back to stationary retailing

Around half of all respondents (52%) will continue with their shopping habits compared to the coronavirus years 2020 and 2021. However, a third of respondents stated that they would be shopping in stores more frequently again in 2022. Men in particular (35%) have shifted their shopping habits back to bricks-and-mortar stores, compared to 27% of women. 18% of respondents are currently shopping more frequently in online stores. However, the coronavirus is no longer a major concern for respondents when shopping: only 9% said they were afraid of infection, for example. Consumers are much more concerned about delivery delays (20%) and product origin (37%). However, price is the biggest concern: a total of 69% of all respondents stated that they worry about rising prices when shopping.   Sustainability and delivery time also important Despite rising prices, quality is the top priority when buying a product: the most important purchase criterion for consumers is quality, with an average rating of "fairly important" to "very important". Price follows in second place. Issues such as sustainability, availability and delivery time are also considered important. Regionality, packaging and product presentation are considered less important and the product brand is in last place. The Profital study examines purchasing behavior in March 2022, after the easing of Covid measures. 1,935 users of the Profital app were surveyed. The online survey took place between March 19 and 22, 2022. Profital is a provider of digital brochures and mobile retail marketing. The app connects over 450,000 shopping-savvy consumers with offers from over 100 retailers and brands at the time of purchase. Profital was founded in 2017 as a Swiss Post start-up. The merger with Europe's largest shopping list app Bring! took place at the beginning of 2022. As Bring! Labs AG, the two apps have been guiding millions of users through the entire shopping process - from inspiration and joint planning through to purchase.

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The entire study is available here.  

 

Romi? That's neither the name of the new agency dog nor the new intern. No, it's an acronym that currently enjoys almost as much attention as the two mentioned above, but spreads far less joy. The first time they heard it, the agency representatives at the client meeting probably actually thought they were talking about a person who was new to the marketing team. The second time, they may have understood ROI and wondered what that was all about: Return on investment was previously only something that bankers, investors or financiers talked about, but not their client's marketing people? But the third time they realized - thanks to live googling - that it was serious. After all, the M in ROMI stands for marketing, so it had to have something to do with them.

Make everything provable

So now ROMI is making the blood run cold in the veins of many an agency and customer. Suddenly, calculation is the order of the day! With the Return on Marketing Investments the factor that determines how much is left over for the cause - i.e. the profit - after deducting all marketing expenses. And by deducting all expenditure, we mean EVERYTHING. That means everything that is remotely related to marketing: Development, consulting, agency and production costs as well as all media spendings (incl. Google) and - not to forget - catering and travel expenses of the agencies. That adds up to quite a sum. This is now deducted from the income that was hopefully generated for the company through such measures. The result of this subtraction is then divided by the sum. The result of this division is then the ROMI. Simple, isn't it? It is 5.5 in very good cases or just 1.0 or even less in bad cases. This means that the company has received back a factor of 5.50 or just a factor of 1 for every marketing franc invested. "But you can't calculate like that" or "Marketing expenditure is not a cost, it's an investment" are the exasperated exclamations of the agency representatives before they get into their fat cars in the visitor's parking lot under the suspicious eyes of their clients and drive off in resignation. Instead of memorizing the formula, both sides complain afterwards. Not only about rising fuel and electricity prices, but also about the fact that advertising measures are now subject to ever stricter controls.

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* Benno Maggi is co-founder and CEO of Partner & Partner. He has been eavesdropping on the industry for over 30 years, discovering words and terms for us that can either be used for small talk, pomposity, excitement, playing Scrabble, or just because.

The Swiss Cyber Security Days 2022 (SCSD 2022), the most important meeting on cyber security in Switzerland, brought together key decision-makers and experts in the field of cyber security at national and international level and around 2,000 visitors on Wednesday, April 6 and Thursday, April 7. The first day focused on key global security issues for Switzerland. At the opening ceremony, National Councilor and SCSD President Doris Fiala and Daniel Berger, president of Cyber Resilience Ltd, which is organizing the event, pointed out that the increase in infrastructures and data transfer volumes is leading to ever greater vulnerabilities. Moreover, these processes have been accelerated by the pandemic. Companies and administrations are confronted with and threatened by cybercrime on a daily basis, he said. Olivier Curty, President of the State Council of the Canton of Fribourg, also welcomed the participants on the first day in a welcoming message and underlined the importance of cyber security for the cantons.

Global security issues on the first day of the Swiss Cyber Security Days 2022

Among the highlights of the first day of the congress was the presentation by Chris Inglis, National Cyber Director and Advisor to the President of the United States Joe Biden. He stressed the importance of good cooperation. Cyberspace knows no national borders, Inglis warned, praising the potential of Swiss innovations. Florian Schütz, the Swiss government's delegate for cybersecurity, looked back at developments in recent years. He said the Swiss government has made a lot of progress and is currently working on the second version of the national cyber risk protection strategy. Div. Alan Vuitel, head of the Armed Forces Cyber Command project, looked at cybersecurity from a military perspective. He spoke about the main challenges we currently face from a national security perspective.

SMEs in focus on the second day

On the second day, the event focused on cybersecurity in SMEs. Gerhard Andrey, entrepreneur and member of the National Council, spoke about how the aviation industry has been dealing with technical defects in complex systems for decades. This is achieved by means of precise, complete information transmission and transparency. He calls for this to become the standard in dealing with cybersecurity as well. In a panel organized by the insurance company Mobiliar, Susanne Maurer, Editor Corporate Communication, Andreas Hölzli, Head of Competence Center Cyber Risk, and Thomas Kühne, CIO, discussed a recent GFS study showing that one in three companies has already been the victim of a cyber attack. The greatest risk is and remains the employees themselves, whose awareness makes an important contribution to prevention. Nicolas Mayencourt, CEO and founder of Dreamlab Technologies, and Prof. Dr. Marc K. Peter, Head of Centre for Digital Transformation at FHNW, presented the annual edition of the State of Swiss Cyberspace. The study conducted a full scan of Switzerland's public attack surface and presented vulnerabilities by sector for the first time. The study found that the three sectors of education, healthcare and government have the most vulnerabilities.

Presentation of the SCION project of ETH

ETH's SCION project was presented to the public for the first time at the SCSD. The secure Internet architecture SCION offers increased security, availability and performance. The SCI-ED project enables secure and highly available communication between institutions of the ETH Domain and partners. The project was presented by Adrian Perrig, ETH / SCION, Martin Bosshardt, Anapaya, Florian Schütz, NCSC, August Benz, SBA, Urs Fischer, HIN, Stefan Berg, Swisscom, and Robert Wigger, Sunrise Impulse.

Swiss Cyber Security Days 2022: 130 conferences, panels, expert discussions

After last year's edition was held entirely online due to the pandemic, they were even more pleased that Cyber Security Days could be held on-site again this year. Béat Kunz, CEO of SCSD, says: "Although we were very satisfied with the virtual edition, it doesn't replace the personal contacts that are made, especially in the exhibition area." More than 100 exhibitors had gathered at Forum Fribourg. During the two days, more than 130 conferences, panels, expert discussions, best practices and round tables took place. In addition to the key-notes, the Expert Tracks offered many interesting technical presentations and innovations on both days and the two Best Practices Tracks were also a great success. This year, for the first time, admission to the exhibition and the Best Practice Tracks (comprising 20 presentations per day) was free of charge. The Swiss Cyber Security Days 2023 will take place on March 29 and 30. www.swisscybersecuritydays.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/swiss-cyber-security-days-2022-waren-ein-voller-erfolg/

A new music platform, "Sunrise starzone", was launched on April 7. The networking of major players in the music industry has created a national music portfolio with top festivals, large music arenas and over 150 live concerts per year. The three national partners of Starzone thus gain access to a unique benefits program for their customers. They benefit from exclusive ticket and VIP offers for concerts and festivals throughout Switzerland. The offer is complemented by a digital music platform with attractive content. "The desire for live music is unbroken, and Sunrise Starzone offers Swiss concert fans a comprehensive range of national and international artists," says Andreas Angehrn, CEO of Ticketcorner, adding: "With Starzone, we are turning the spotlight on Swiss concert stages after two years of uncertainty and supporting music creators with an innovative and attractive music program for the restart after the coronavirus crisis." André Krause, CEO Sunrise UPC, says: "With Sunrise Starzone, we thank our customers with unique and unforgettable moments. They get even closer to their stars and benefit from many exclusive advantages."

Lounges, priority sales and perks

Customers of the four partners will receive many benefits in the Sunrise Starzone: These include large ticket allotments, priority sales - i.e. early access to concert tickets and discounts - and last-minute tickets for around 150 concerts and major festivals every year. On site, Sunrise and Raiffeisen customers have access to specially designed "Sunrise Starzone Lounges" in the largest Swiss music venues, which can be reached via "fastlane access", as well as "signature drinks", DJs, bar service and more. On the promoter side, the organizers AllBlues, Act Entertainment, Opus One, Live Nation, Good News and the Gadget Abc Entertainment Group, which has also been brought on board as a competent strategic partner, will bring the big artist names to the Sunrise Starzone. On the festival side, the Open Air St.Gallen, the Greenfield Festival, the Heitere Open Air, the Summerdays Festival, the Seaside Festival, the Zurich Open Air and Zoa City, Stars in Town and the Venoge Festival will be there. Sunrise Starzone lounges will be put into operation in the Hallenstadion, Zurich's Volkshaus, Basel's St. Jakobshalle and the Arena de Genève. Further partners and locations are to follow.

Music platform starzone.ch: Stars write themselves

Sunrise Starzone will remain present for music fans outside the events: At starzone.ch a competent editorial team prepares music news, interviews, reports, previews and exciting playlists. And at Sunrise Starzone, the stars themselves also take up the pen. To start with, Baschi, Naomi Lareine and Dabu will publish their inside view of music as authors. Other musicians and insiders are set to follow. "It is very important to us to strengthen music journalism in Switzerland," emphasizes Andreas Angehrn. "Because this has been massively reduced in many editorial offices in recent years - especially when it comes to the socially and emotionally important topic of music."

Together with the Fraunhofer Institute for Production Technology IPT in Aachen, the Machine Tool Laboratory WZL of RWTH Aachen University has launched a new industry working group for "Predictive Quality". The aim is to significantly reduce joint testing efforts on a pre-competitive basis and to realize higher productivity by eliminating physical testing processes, as well as to continue to achieve higher quality through a reduction in scrap, end-to-end quality monitoring and knowledge generation from the models, and increased sustainability through more resource-efficient production.

Predictive quality reduces testing efforts

More and more data is becoming available to modern quality management faster and faster. At the same time, advanced algorithms are enabling ever more detailed images and models of production. These data and models form the basis for the field of predictive quality. Predictive quality describes the data-based prediction of quality characteristics. Using a learned relationship between process parameters and quality characteristics, complex physical inspection processes, which are often only carried out in random samples, can be replaced by a low-cost model-based 100% inspection. Predictive quality has already been successfully implemented in industry-related research projects, in which inspection costs have been significantly reduced and productivity increased. has been increased. At the same time, more and more data-based quality management tools are being developed and used by manufacturing companies in digitalization and Industry 4.0 projects, software companies are providing advanced infrastructures for data collection and storage and start-ups are creating business models by providing corresponding algorithms for data evaluation.

Faster dissemination of research results

The two Aachen-based institutes support companies from the manufacturing industry (e.g. automotive, metal processing, chemicals, pharmaceuticals, medical technology) as well as software companies that specialize in the acquisition, storage and processing of data (e.g. CAQ, MES, sensor manufacturers, cloud providers) in the working group with their many years of experience. The industry working group is financed by an annual membership fee and helps new members to and utilization of research results and networking and is based on three pillars. Two community meetings are held each year to facilitate exchange between the members of the working group. Current findings and results from industry and research will also be presented at the meetings. One study per year is carried out within the working group on specific topics in order to gain insights into the current state of technology in the companies, challenges and new approaches. The topics are chosen by a majority vote of the working group members. In one demonstrator project per year, new ideas and approaches are specifically tested by the Machine Tool Laboratory WZL and Fraunhofer IPT. For example, various algorithms for quality prediction or preprocessing can be implemented and compared. The demonstrators can either come from the halls of the Laboratory for Machine Tools and Production Engineering WZL and Fraunhofer IPT or be provided by a company. Joint project results are available to the partners without restriction. Source and further information: www.wzl.rwth-aachen.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/neuer-arbeitskreis-zu-predictive-quality-pruefaufwaende-reduzieren/

According to the study, viewability alone is no longer sufficient to measure user response to a page's content - there are several influencing factors, such as the size of the format or the position on the page, which can even have a negative impact on attention. Advertisers and agencies have been looking for a way to measure the attention economy. dentsu and Teads have identified four key factors for this.

Viewing time as one of the most important factors for the Attention

This is the conclusion of the Attention Economy study, with both video and display ads benefiting quantitatively from high-quality viewing time. Teads' premium publishers ensure high user engagement with high-quality content, resulting in slow scroll speeds and an average viewing time of 12.2 seconds. Teads thus achieves twice as much attention as social media.

The voluntary decision of the user is decisive

Forced ads receive more attention than ads that are easily ignored. However, when a consumer voluntarily views an ad, it has a significant impact on brand awareness metrics, regardless of whether the ad was viewed for two seconds or 20 seconds. Formats that earn attention get better and faster results than non-skippable formats.  

Creation of important factors for attention

While the importance of creativity for advertising effectiveness is already well documented, it was important to measure its impact in the context of the Attention Economy. The study results show that the difference between good and bad design increases ad recall by 17 percent, while tone affects recall by only six percent. The study also shows that ads optimized for the Teads platform achieved 49 percent higher attention than the original. The interactive ad formats designed for mobile devices also performed very well in achieving and maintaining attention, generating three times more attention than standard MPU ads.

Placement in relevant context increases attention

Building on previous studies, the study shows that placing ads in a context relevant to the reader increases attention per 1,000 by 13 percent. In addition, ads that fit the context are remembered 27 percent more often. Andrea Wieseke, Managing Director of Dentsu Switzerland, says: "AE is all about how we can quantify attention. Dentsu is a pioneer in changing the way we look at campaigns to measure media performance. For Switzerland, we have created all the technological foundations to be able to implement the first campaigns. We will be testing the AE approach with 2 clients this quarter and are looking forward to the results. It is important to drive this change forward in order to measure effective marketing and media impact in the future." As a media partner involved in the study, Caroline Hugonenc, VP Global Research & Insights, Teads, emphasizes: "This fantastic research from dentsu should open our eyes to the steps we need to take to achieve higher quality media and improved creative effectiveness. At Teads, we know that creating a framework for the Attention Economy will help advertisers, their agencies and media partners deliver better results and more engaging content to the consumers they want to reach."

Eye tracking with over 3000 users

Data was collected by a mobile panel using eye-tracking from over 3,000 users of Teads publisher sites in the UK and US. This was conducted alongside a controlled test of 801 users to measure the impact of attention on branding KPIs. This controlled environment allowed Teads to specifically evaluate the impact of creative and format optimization on attention.

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Link to the study

For over 40 years, Fredy Blust's shipyard at Friedrichshafnerstrasse 52 in the port of Romanshorn on Lake Constance was the place to go for sales, service and maintenance of motorboats. The company, which has long since been managed by André Vrecer, started out as a Swiss general importer of luxury steel boats from the Dutch brand Linssen Yachts. In recent years, it has added the stylish runaboats from the Italian brand Comitti and the Turkish high-end cruisers from Erman Yachting. So it was high time for a release and a corresponding repositioning of the shipyard, which offers an all-round service for boat owners with and without harbor space. Agentur am Flughafen from St. Gallen was given the comprehensive assignment to create a new brand that took the DNA of the long-established brand into the future. The 360-degree assignment included naming, claiming, wording up to corporate design and the creation of an independent Bodensee-Yachting imagery, explainer movies, the development of a new website, content marketing, social media communication as well as various sales-promoting communication measures and event communication.

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Responsible at Shipyard52: André Vrecer (owner). Responsible at the agency at the airport: René Eugster (overall responsibility/creation), Max Eugster (project management/consulting), Dominique Rutishauser (creative direction), Ketil Eggum (art direction), Colin Kühnis (interactive media design), Flightcode GmbH (programming).

With the creation of an IT security consulting team at management level, Swiss Infosec AG is reorganizing its IT security division. By setting up the new competence center for IT security, the company is responding to current security needs, e.g. in connection with ransomware attacks, penetration tests or working from home, and is continuing to position itself as an established partner for comprehensive services in the broad field of integral security. In this context, Niklaus Manser took over the role of Head of IT Security Consulting on April 1, 2022. Manser previously headed up the IT Security specialist team, an area that has long been one of the company's core competencies alongside information security and data protection. In addition to his new role, he will also become a member of the Executive Board. He acquired his technical expertise in various IT activities and through his studies at Lucerne University of Applied Sciences and Arts. As a certified ISO 27001 Lead Auditor at Swiss Infosec AG, he has been supporting customers as an external IT Security Officer in consulting projects, training courses and mandates since 2017. At the same time, he has been involved in the development and expansion of the company's IT security division, which he will now further strengthen in his new role. Swiss Infosec AG, based in Sursee, is one of Switzerland's leading independent consulting and training companies in the fields of information security, data protection and IT security. The company was founded in 1989 and, together with its sister company Swiss GRC AG, employs over 65 people who have supported over 2,500 projects in the area of integral security for small and large customers from all sectors. More information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/swiss-infosec-neuer-head-of-it-security-consulting/

After almost thirty years as head of the Federal Pipeline Inspectorate (FPI), Ruedi Wendelspiess will be taking active retirement at the end of March 2022. Thanks to project-related support, his extensive expertise will be available to the ERI until further notice. His successor is Roger Bächtiger, who has been with the Federal Pipeline Inspectorate since 2019. In his new role, he is also a member of the SVTI Executive Board. Roger Bächtiger holds a degree in mechanical engineering, an M.Sc. in Industrial Technologies and an Executive MBA in General Management as well as further training in materials technology, among other things. He brings both management and industrial experience from various sectors, including his previous positions at a well-known Swiss manufacturer of rail vehicles and a listed mechanical engineering company in north-eastern Switzerland. At the latter, he worked as a project manager and process engineer for large-scale industrial and process plants. The Federal Pipeline Inspectorate (FPI) supervises the planning, construction and operation of pipeline systems for the transportation of liquid or gaseous fuels in Switzerland and the Principality of Liechtenstein, insofar as these systems are subject to the Pipelines Act. As an independent body - the ERI is not subordinate to the Swiss Federal Office of Energy - it is integrated into the SVTI, the Swiss Association for Technical Inspections. The purpose of the SVTI is to prevent accidents, malfunctions and damage and to eliminate hazards in the manufacture and operation of technical installations of all kinds. Source and further information

This article originally appeared on m-q.ch - https://www.m-q.ch/de/eidgenoessisches-rohrleitungsinspektorat-unter-neuer-leitung/

Due to the war in Ukraine, sanctions are on everyone's lips and a topic in private conversations and in the press or news. The world has joined forces not to counter violence with violence, but to impose sanctions on Russia across the board. People have realized that this is a way to exert enormous pressure. The central weapon in 2022 is thus the control of financial flows. Anti-terror and boycott lists now include oligarchs, politicians such as Putin, his foreign minister Lavrov and those close to them, as well as over 100 Duma deputies. In general, supporters and co-decision-makers appear on the lists. The sanctions list check thus moves into the focus of all companies that have business relations with Russia.

Sanctions lists instead of embargoes

While other countries immediately imposed sanctions, Switzerland initially held back - probably in the belief that, as a financial center, it would not have to impose sanctions against Russia so soon. However, following strong protests, it has now followed the EU line. Sanctions lists were originally a reaction to the terrorist attacks of September 11, 2001, when the UN Security Council obliged all countries of the United Nations to implement UN Resolution 1373/2001. This prohibits the provision of any economic resources, i.e. assets, services, goods or certificates, to terrorist organizations and individuals at home and abroad. These sanctions lists replace total embargoes against states and are directed against companies, company networks and individuals. The USA issues sanctions lists via the Bureau of Industry and Security (BIS) and the Office of Foreign Assets Control (OFAC). There are also lists from the EU, the UN and countries around the world such as Canada, Japan and Switzerland.

Business possible - but not without sanctions list check

The sanctions have not ruled out business with Russia per se, but they have made it much more difficult and in some cases no longer practicable. Companies are faced with the choice of doing without business with Russia or accepting risks and resistance. As parcel services no longer deliver to Russia, the export of goods has become considerably more difficult. Even more serious are the restrictions on payment transactions: many Russian banks are on the sanctions lists. This has made it impossible for business partners abroad to pay or receive money. Without Swift and IBAN, trading partners can no longer get their money. Retail chains are going out of business in Russia because commercial transactions are no longer possible without a payment infrastructure. In addition, there are embargoes on items that may not be delivered as part of export controls. This means that even Russian companies that are not on sanctions lists are excluded from items related to gas and oil production and machinery. This also applies to restrictions on the delivery of luxury goods to Russia.

All companies have a duty

All companies are affected by the sanctions list screening obligation - regardless of size, national or international business. They are obliged to carry out sanctions list screening for every business contact, regardless of the country in which the customer, supplier or trading partner is based. Swiss companies must screen their business partners and employees against their own Swiss list, but it also makes sense to consider the most important US lists.

Today, no company can afford to ignore the sanctions list check. Anyone who does so may be targeted by the US authorities and will then have to negotiate fines. If they fail to reach an agreement, they run the risk of being listed themselves. Companies damage their reputation, lose business partners and even risk insolvency. The penalties are draconian: up to 10 years imprisonment for intentional violations and fines of up to 500,000 euros for negligent violations. The USA also threatens extraterritorial criminal prosecution - due to a lack of access to the management, the entire company is then placed on a US list. Compliance is generally checked as part of audits or by customs. However, stricter controls are not expected despite the current war.

Sanctions list screening needs software

Companies have always had to comply with sanctions lists. Even before the war, the number of data records, lists and updates was steadily increasing: in 2019, there were 30 lists and more than 110,000 data records worldwide. More than 600 updates were made in 2020. Since the start of the war, the number of updates to various lists has grown enormously once again - and with it the demands on the quality of sanctions list checks. At the latest now, it is no longer possible to check randomly or manually. The company Sapper from Kempen is a leader in compliance software with its domino® tool. The company has responded to the new circumstances: Previously, all available lists worldwide were maintained on a daily basis for business partner screening - based on publications by the US authorities, the EU and other countries with their own lists. Sapper now sends its customers the current status of the sanctions lists several times a day, as it can no longer afford to do so more frequently. This customer service is unique; Sapper can provide the infrastructure for this more frequent frequency of list updates. Sapper has also noticed that existing customers who previously only considered a few lists to be necessary have increased their range and booked new lists. Sapper makes this possible within 24 hours. German companies with Russian subsidiaries have also woken up: The subsidiaries were often not adequately equipped - these processes are now being put to the test.

Permanent screening necessary

Checking sanctions lists is a challenge even without current conflicts. After all, a one-off check at the start of a collaboration is not enough. Companies must be able to prove that their partners are not on lists throughout the entire business relationship. Sapper's tool therefore automatically triggers new checks when updates are made. This also applies to applications that are fully integrated into SAP. Companies can therefore be sure that they will be informed if business partners have been added to a list over the duration of the business relationship. For all business transactions that are mapped in ERP, screening takes place at the start of the workflow. CRM systems can also be connected to an early warning system. Ad-hoc checks ensure that business relationships with partners on sanctions lists are not initiated in the first place. Business transactions outside of ERP, such as management activities like consultancy contracts, LOIs, rental and leasing, asset sales and services, can also be individually checked. The following applies to all of them: the audit must always be verifiable via reporting. In view of the large number of necessary checks, it is important to keep the error rate as low as possible. This is because business processes are blocked if errors are found. The error rate of the domino® tool is 0.1 to 0.3 per thousand. This low rate, combined with speed and accuracy, is the USP. The tool is used to check over 84 million transactions worldwide every day. The algorithm scans each word and each letter individually and can therefore compensate for hearing and spelling errors such as misspelled letters. It finds matches even if the lists are of poor quality.

Conclusion: Take sanctions list review seriously

Sanctions and the review of international sanctions lists have become more prominent in the minds of companies with the Ukraine war. They need to ensure that they do not have business relationships with listed individuals and organizations in order to avoid draconian penalties. This is only possible with modern software. Sapper's tool offers updating of the lists several times a day - so companies are on the safe side. Author: Marie-Helene Wessel is the managing director with power of representation of SAPPER INSTITUT GmbH in Kempten (Germany), manufacturer of the domino® software mentioned in the article. www.sapper.de

This article originally appeared on m-q.ch - https://www.m-q.ch/de/sanktionen-und-sanktionslistenpruefung-im-ukraine-krieg/

The Ivoclar Group, active in the field of dental technology, wants to signal the dawn of a modern and more customer-oriented age with its new brand identity. The brand identity was developed by the Martin et Karczinski agency, which describes itself as a "holistic brand consultancy for strategy, design and transformation". The company aims to combine brand strategy with high design standards and, according to its own statements, sees identity as the most effective tool for value-based, normative corporate management. To this end, Martin et Karczsinski has developed the "be.yond" method, which harmonizes the dimensions of content, form and attitude and generates maximum impact for the company and brand. This method is also offered as a university course with a certificate. "With our long-standing tradition, our pioneering achievements and our constant innovation, we can rely on a strong corporate brand as a foundation," explains Diego Gabathuler, CEO of the Ivoclar Group. "For us, this is not just about adapting our logo a little. Rather, the new corporate identity with its clear, reduced and focused visual language represents everything that our brand understanding stands for." The focus was on a lifestyle-oriented, emotional visual language that puts people in the foreground. The most striking feature is the reduction of the brand name to its essential component: "Ivoclar Vivadent" becomes "Ivoclar". And even here, the consistent focus on the customer is evident, as many of Ivoclar's business partners have long since dispensed with the suffix "Vivadent" in their everyday language. "The Ivoclar brand design combines the human-centered with the innovative high-tech approach of Ivoclar," says Thomas Wolfram, Creative Director of Martin et Karczinski in Zurich. "I am convinced that this will make Ivoclar the brightest star in the dental applications industry." The Ivoclar Group, headquartered in Schaan, Liechtenstein, is one of the world's leading providers of integrated solutions for high-quality dental applications. With 47 subsidiaries and branch offices, the Group supplies products to some 130 countries and employs around 3,500 people worldwide.

Transmission of Corona data by fax, no progress with the electronic patient dossier, security problems on healthcare websites: The digital transformation backlog in healthcare is significant. Leading associations have now called for the Alliance "Digital Transformation in Healthcare newly founded as an association according to Art. 60ff. ZGB (Swiss Civil Code): They develop joint positions that are submitted to politicians. Four working groups began their work last year: the "EPR", "Health Data Ecosystems", "Semantics & Interoperability" and "Economic Incentives" working groups. In mid-April, the Federal Council will make a policy decision on the revision of the electronic patient record. The Alliance has communicated to the Federal Council the most important adjustments from the perspective of the associations, which were developed in the "EPR" working group. The "Digital Transformation in Healthcare" alliance proposes short-term and medium-term measures. "When it comes to innovative topics such as digital transformation in the healthcare sector, politicians are dependent on input from experts in the field. It is neither sensible nor possible to build up the necessary expertise within the administration," says Anna Hitz, Co-President of the Alliance. "We are calling on the Federal Council to resume the participatory process that the FOPH exemplified in the pre-parliamentary phase of the EPDG," says Dr. Alexander Zimmer, Co-President of the Alliance. "Experts from the field must be involved in the revision of the EPDG so that we can benefit from practical experience at home and abroad. Implementation must finally be practical," says the third Co-President Ulrich Schaefer. At the founding meeting, the statutes were approved and a co-presidency and a board were elected. The members were informed about the status of the work of the working groups and the next steps of the newly founded association. The founding members of the Alliance "Digital Transformation in Healthcare" are: ASPS, ASSGP, Axsana, economiesuisse, FMH, GS1 Switzerland, Geliko, HL7, IG eHealth, IHE Suisse, Interpharma, Lungenliga Schweiz, mfe, pharmaSuisse, Schweizerischer Drogistenverband, Scienceindustries, SVDE, Swiss Medtech, Vips. Source and further information: www.ig-ehealth.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/allianz-digitale-transformation-im-gesundheitswesen-neu-als-verein/