Baselwest redesigns IWB magazine

Basel-based energy supplier IWB distributes a magazine to households in its market area four times a year, previously under the title "Energy & Water". The magazine has now been adapted to new corporate design specifications and appears under the title "E hoch 2" to better reflect the company's broader range of services. The E stands for [...]

Editorial - March 24, 2022

The Basel-based energy supplier IWB distributes a magazine to households in its market area four times a year, previously under the title "Energie & Wasser". The magazine has now been adapted to the new corporate design specifications and is published under the title "E hoch 2" to better reflect the company's broader range of services. The E stands for "renewable energy", while the superscript 2 is intended to show IWB's great potential - in reference to Einstein's famous equation. The magazine concept now focuses more on storytelling and edutainment. Each issue has a main theme, which is given greater weight in the dramaturgy. The layout in the new design follows a sharpening of the journalistic formats with different proportions of text and images in order to make the content more accessible and optimize reader-friendliness.

Responsible at IWB: Katarina Karadzic, Reto Müller (Project Management), Erik Rummer (Head of Corporate Communications), Dietmar Küther (Head of Brand & Sustainability). Responsible at Tatin Design Enterprises: Oliver Mayer, Lukas Gysin (Corporate Redesign). Responsible at Kooi: Claude Beauge, Paul Drzimalla (editorial concept). Responsible at Basel West Corporate Communications: Thomas Aerni, Markus Siegenthaler (design concept).

Sunrise UPC becomes the first premium partner of the Hallenstadion Zurich

The event venue's partnership with Sunrise UPC is designed to take event experiences to a new level, according to a joint statement. "We are spoiling guests at the Hallenstadion with new productions and digital offerings. In this way, we surprise our Hallenstadion fans in addition to the concert experience. With Sunrise UPC, we have found the perfect partner and our visitors can [...]

Editorial - March 24, 2022

The event venue's partnership with Sunrise UPC is designed to take event experiences to a new level, according to a joint statement. "We are spoiling guests at the Hallenstadion with new productions and digital offerings. In this way, we surprise our Hallenstadion fans in addition to the concert experience. With Sunrise UPC, we have found the perfect partner and our visitors can look forward to many innovations in the future," Philipp Musshafen, director of AG Hallenstadion, is quoted as saying.

First premium partnership

As the largest indoor event location in Switzerland with a capacity of up to 15,500 visitors, the Hallenstadion is the venue for international events of all kinds. Over the past two years, the venue has used the "silence" imposed by coronavirus to develop new concepts and pave the way for new partnerships. With its first premium partner, a completely new form of collaboration is set to open up for the Hallenstadion. The focus will be on emotions and an innovative overall experience for visitors - before, during and after the event. "By working with the Hallenstadion Zurich, we are taking another important step towards becoming the number 1 in the Swiss entertainment market. Thanks to our many commitments in the sports and entertainment sector, we will be able to offer our customers even more exciting and exclusive content - live and via digital channels," says André Krause, CEO of Sunrise UPC.

Branders creates digital brand experience for Globalwine

Globalwine's brand refresh pursued the goal of strengthening the brand's positioning in the dynamic competitive environment, which is increasingly dominated by online retail. The recently launched website is particularly important in this context, as it not only serves as an important sales channel, but also conveys exciting stories about premium wines and their makers and makes them come alive. Through various storytelling elements, customers should always be [...]

Editorial - March 24, 2022

Globalwine's brand refresh aimed to strengthen the brand's positioning in a dynamic competitive environment that is increasingly dominated by online retail. The recently launched website is particularly important in this regard, as it not only serves as an important sales channel but also conveys and brings to life exciting stories about premium wines and their makers. Various storytelling elements are used to inspire customers again and again and thus create specific incentives to buy. Based on various market trends, the potential of different types of buyers as well as their motivation and information behavior when buying wine were analyzed and mapped in customer journeys. For example, information on sustainability in viticulture or recommendations for organic and vegan wines were created, as they are meeting with growing interest among the target groups and have become relevant purchasing criteria. The online purchasing experience was enriched with various storytelling elements - these range from stories about winegrowers, wineries and regions to wine knowledge and recommendations by oenologist Alain Bramaz. Communicated in various formats, video plays an increasingly important role: topics such as viticulture consulting, tastings and food pairings as well as stories about winegrowers and wineries are brought to life, which can be viewed both on the new website and on a dedicated YouTube Channel find

Responsible for GlobalwineGeri Theiler (CEO), Alain Bramaz (Head Oenologist & Viticulture Consultant), Stefan Lieberherr(Graphics & Design), Brigitte Auf der Maur (Digital Marketing). Responsible for Branders: René Allemann (Creative Director & CEO), Marisa Güntlisberger (Director Omnichannel Experience), Philippe Knupp (Strategy Director), Anita Hsieh (Brand Designer), Thomas Hausheer (Creative Brand Technologist), Martin Fähndrich (Video Journalist).

Dynamic scan stage with large transmitted light

With the KDT600, Steinmeyer Mechatronik offers a large XY scan stage for fast scanning tasks that can be used to examine biological or medical samples with high precision within a very short time. Even applications with a large number of samples and high-throughput processes require only a few loading cycles. Up to 12 well plates can be loaded with a travel distance of 350 mm above the exceptionally large transmitted light of 400 [...]

Editorial - March 24, 2022

Scantish — Dynamic scan stage: The KDT600 transmitted-light cross-stage from Steinmeyer Mechatronik was specially developed for high-throughput screening of microtiter plates in the cleanroom. (Image: Steinmeyer Mechatronik)

With the KDT600 Steinmeyer Mechatronik offers a large XY scan stage for fast scanning tasks, which can be used to examine biological or medical samples with high precision within a very short time. Even applications with a large number of samples and high-throughput processes require only a few loading cycles. Up to 12 well plates can be placed above the exceptionally large transmitted light of 400 mm with a travel distance of 350 mm. Transillumination of samples from below ensures perfect screening of bioreactions.

Scan table with fast positioning system

By using polished cross roller guides as well as ground stage plates, a repeatability of ±0.15 µm in straightness and flatness is achieved. Thanks to this high precision, only minor refocusing is required even for optics with a very short focus length. The ironless linear motor guarantees a sensitive drive without any disturbing influence on the process parameters. At the same time, the linear motor ensures high dynamics. Accelerations up to 3 m/s² and top speeds of 500 mm/s guarantee short scan times, extremely fast scan results are also achieved in start-stop mode. For equal acceleration values in X and Y, dual motors can optionally be used in the lower axis. The internal feedback system with 0.1-µm resolution and therefore possible positioning steps of 0.3 µm also allows the use of optics with the highest resolutions when using micro-wells.

Air bearing table replacement

The KDT600 is designed for maximum repeatability and achieves accuracies through compensation that were previously reserved exclusively for air bearing systems. However, it is significantly more cost-effective with comparable performance. This is particularly beneficial for applications in the life science and biotech sectors, as well as for active ingredient screening in the pharmaceutical industry. Clean room requirements are met, and a nickel coating is optionally available for surfaces that can be disinfected. When servicing is required, the table can be easily separated from the housed cable guide. This shortens maintenance and facilitates integration. Source: Steinmeyer Mechatronics. Steinmeyer Mechatronik is part of the globally active Steinmeyer Group. As a competence center for positioning solutions, mechatronic systems and optical components, the Dresden-based GmbH offers innovative products and customer-specific solutions for individual tasks.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/dynamischer-scantisch-mit-grossem-durchlicht/

Mainland delivers sustainable content for Sanitas Troesch anniversary

This year, Sanitas Troesch celebrates its 111th anniversary. Together with the Festland agency, which also supports Sanitas Troesch in brand strategy and brand presence, the decision was made to focus on high-quality content. The result is a magazine that presents the world of Sanitas Troesch in a contemporary way. Relaunch with redesign For the anniversary edition, the magazine "Bad. Kitchen. Leben." [...]

Editorial - 23 March 2022

This year Sanitas Troesch celebrates its 111th anniversary. Together with the agency Festland, which Sanitas Troesch also accompanied in brand strategy and brand appearancethe decision was made to focus on high-quality content. The result is a magazine that presents the world of Sanitas Troesch in a contemporary way.

Relaunch with redesign

For the anniversary edition, the magazine "Bad. Kitchen. Living. was completely redesigned by Festland, both visually and in terms of content. The challenge was that the publication should appeal to and entertain both private individuals and professionals. "Our readership includes sanitary planners and installers as well as investors and architects, and of course our customers and employees," explains Marco Serratore, Head of Marketing & Communications at Sanitas Troesch.

The main content is various trend stories on the future of the bathroom and kitchen. Iria Degen and Stephan Hürlemann talk about Swiss design between tradition and innovation. Simone Achermann and Stephan Sigrist from the think tank W.I.R.E. get to the bottom of developments that will shape our lives and homes of tomorrow. And Johan Olzon-Åkerström, co-founder of the Soeder design collective, talks about the essence of sustainability. Other illustrious voices include Marianne Kohler Nizamuddin, author of the interior blog "Sweet Home", Urs Heller, Editor-in-Chief of GaultMillau Switzerland, and Reto Largo, Managing Director of the Nest innovation center in conversation with Patrick Maier, CEO of Sanitas Troesch and Saint-Gobain Switzerland.

Rose Red introduces the new Rivella brand "Eau&Moi

Swiss tap water may be of impeccable quality, inexpensive and healthy - but in the long run it's also a bit boring. With "Eau&Moi," Rivella wants to transform the lackluster tap water into a fruity refreshing drink with natural ingredients. For this purpose, pureed fruits, herbs and spices are packed into small pouches that can be added to the tap water as a natural flavor additive. Rosarot has developed for [...]

Editorial - 23 March 2022

Swiss tap water may be of impeccable quality, inexpensive and healthy - but in the long run it's also a bit boring. With "Eau&Moi," Rivella wants to transform the lackluster tap water into a fruity refreshing drink with natural ingredients. For this purpose, pureed fruits, herbs and spices are packed into small pouches that can be added to the tap water as a natural flavor additive.

Rosarot designed the car launch for the Rivella brand. For this, the brand values, differentiation and relevance of the product innovation were defined in advance in a brand workshop with the client. The result is a website with newly developed usability and a newly defined user interface. With animations and designs inspired by water and fruit, a visit to the website should become a small shopping experience.

The website features smart mechanisms such as a subscription configurator that calculates how much of the recommended daily water intake can be flavored, and an intelligent shopping cart optimized for cross-selling. The holistic storytelling rounds off the website.

Responsible at Eau&Moi: Ciydem Buchheit (Head of New Business), Floriane Schmid (Junior Manager New Business). Responsible at Rosarot: René Karrer (Creative Direction), Andreas Steiner (Director Content), Labinot Gashi (Director Digital), Isabelle Niemann (Project Management Digital Marketing), Florian Fleischmann (Art Direction), Marcela Narvaez, Stefanie Steimer (Graphic Design).

Corona and sustainability: Switzerland has become more attentive

The Corona pandemic has had a lasting impact on both the purchasing and nutrition of Swiss consumers. This is the result of a study by the shopping app Bring! on shopping planning and consumption behavior in Switzerland. The study was based on a survey of around 1,000 Bring! users. According to the study, many consumers have changed their shopping plans, the products they buy, and their shopping priorities, among other things [...].

Editorial - 23 March 2022

The Corona pandemic has had a lasting impact on both the purchasing and nutrition of Swiss consumers. This is the result of a study by the shopping app Bring! on shopping planning and consumption behavior in Switzerland. The study was based on a survey of around 1,000 Bring! users. According to the study, many consumers have changed their shopping plans, the products they buy and their shopping priorities, as well as their eating habits.

More planning, more regionality, more organic

The pandemic has had a significant impact on how the weekly shop is planned: 35% of respondents stated that they plan their shopping more intensively than before coronavirus. 30% create more shopping lists, 21% now plan in great detail and 17% spend more time planning their shopping than before. This is also reflected in the shopping itself: only 24% have not changed anything, while 22% now go to the supermarket less often and 18% buy more in advance. However, there are not only significant shifts in the how, but also in the what: a good one in eight (13%) buy different products than before. When asked what consumers pay particular attention to when choosing products, origin is the most important factor: for 79%, it is a key criterion - and therefore much more important than price (47%). Production is also important, such as whether the food is organic (47%) and the ingredients (46%). Shelf life is also very important for the purchase decision (52%). Corona

Swiss: eat healthier and more consciously since the start of the pandemic

This is also reflected in eating habits: Swiss consumers are eating more consciously and sustainably than before the pandemic. Just under half of respondents (47%) said they were eating more healthily than before, 43% were eating less meat or none at all and 8% were eating more vegan food. In contrast, the eating habits of only one in three (33%) are unchanged and just two percent are eating less healthily than before - a clear contradiction to the assumption that many have survived the pandemic mainly with snacks and sweets. The consumers surveyed want to continue the trend towards sustainable shopping and healthier eating. Their main plans for 2022 are to shop more regionally (58%) and less wastefully (52%) and to buy less meat (27%). But they also want to go easy on their wallets and spend less when shopping (33%). Corona

Consumers:inside: Trend toward greater sustainability will continue

Most consumers see the changes as a lasting development: When asked which trends will influence their purchasing behavior in the long term, more than four out of five respondents (83 percent) named regionality, followed by seasonality (77 percent), sustainability (61 percent) and organic products (47 percent). Purchasing vegetarian and vegan foods will also become increasingly important for respondents in the future (24 percent). Corona

"The results of our analysis clearly show that people in Switzerland are shopping more consciously than before the pandemic," says Nadine Müller, Head of Sales Switzerland at Bring! "The Corona pandemic has led to people shopping less frequently, but in a more planned way, also in order to spend as little time as possible in the supermarket. One result of this - and our study clearly proves this - is that consumers are thinking more carefully about what ends up in their shopping carts and thus also on their plates. This trend will continue, and with it the increased role of purchase planning."

The entire study is available for download here available. About the company: Bring! offers branded goods and retail companies the opportunity to reach consumers at the time when it really matters: during the planning and execution of the purchase. The advertising formats offered include sponsored products (the advertised products are natively integrated into the shopping list with the look and feel of the Bring! app), personalized local retailer offers, recipe recommendations in the inspiration section, and many more.

Groupe Mutuel: New image and prominent ambassadors

In addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is aimed at both the personal and corporate insurance markets. A new brand image after 27 years The red-and-white logo [...]

Editorial - 21 March 2022

In addition to its image, Groupe Mutuel is refining its strategy to focus on the two biggest concerns of the Swiss population: health and pensions. With 1.3 million individual customers and 27,000 corporate customers, this strategy is geared to both the personal and corporate insurance markets.

A new brand image after 27 years

The red and white logo represented Groupe Mutuel since 1995, but as of today, amber and navy blue, united in a simple logo, are the company's new colors. In addition to the logo, all other elements that are part of Groupe Mutuel's brand identity are also being modernized, from the style of the photos to the graphic charter. This important change in image is driven by new values introduced two years ago, as well as a new strategic direction for the company. The new brand identity focuses on more proximity, especially through a new communication campaign that will be released from March 28. It tells the "real" life in a natural and emotional way, close to people.

Two prominent ambassadors

As part of the launch of its new brand identity, Groupe Mutuel is teaming up with two talented ambassadors. Belinda Bencic, recent Olympic tennis champion, and Ajla Del Ponte, European champion in athletics, will be working with Groupe Mutuel for the next three years. Groupe Mutuel has been supporting sport for many years, especially running, for example as a partner of around 15 fun runs in Switzerland. After all, sport and prevention are extremely important for health. "With Belinda Bencic and Ajla Del Ponte, we can count on two great personalities who embody the benefits of sport and carry the new colors of Groupe Mutuel to the outside world," says a delighted Thomas Boyer, CEO of Groupe Mutuel.

With more than 2,700 employees throughout Switzerland, Groupe Mutuel serves 1.3 million individual customers and 27,000 companies. Groupe Mutuel ranks fifth nationally in corporate health insurance.

Swiss hospitals: Sustainability pays off

Swiss hospitals are "living large" in terms of emissions: 6.7% of the national CO2e footprint is accounted for by the Swiss healthcare system alone. Sustainability should therefore be on the agenda of every hospital management. Some Swiss hospitals are highly innovative. But in many places, the perception of "investment without return" persists. PwC Switzerland has published an impulse paper with [...]

Editorial - 21 March 2022

Swiss hospitals could make much better use of their potential for greater sustainability, says an impulse paper from PwC Switzerland. (Image: Pixabay.com)

Swiss hospitals are "living large" in terms of emissions: 6.7% of the national CO2e footprint is accounted for by the Swiss healthcare system alone. Sustainability should therefore be on the agenda of every hospital management. Some Swiss hospitals are highly innovative. But in many places, the perception of "investment without return" persists. PwC Switzerland has published an impulse paper entitled "Why sustainability pays off for Swiss hospitals". It was written in February 2022 on the basis of real-life practical examples and the know-how of PwC Switzerland's healthcare experts. In the sense of a transfer of experience, the publication contains various recommendations for action.

Switzerland among the leaders in terms of CO2e footprint

In the case of CO₂e-footprint of the healthcare industry, Switzerland ranks among the top countries internationally. In the ranking of the environmental impact of consumption, healthcare ranks fourth, immediately after nutrition, mobility and housing. Depending on the source, the use of healthcare services accounts for 5 to 12 percent of total greenhouse gas emissions in Switzerland. In view of this fact, it is surprising that hospital managers and healthcare stakeholders do not generally regard sustainability as a matter of urgency. The aforementioned impulse paper now aims to change that.

Innovative role models are available

Some Swiss hospitals have already made considerable progress in terms of sustainability. The University Hospital Basel, for example, does not use the anesthetic gas desflurane, which is over 2,500 times more harmful to the climate than CO₂. Winterthur Cantonal Hospital is integrating green bonds into the financing strategy for its Minergie ECO-certified new building. As part of a plastic recycling initiative, the Lindenhof Group in Bern was able to recycle over 12 tons of plastic in 2020. The list of positive examples is long and highlights the wealth of opportunities sustainability offers for the Swiss healthcare industry.

Multi-layered potential for Swiss hospitals

"We are convinced that Swiss hospitals are using the key issue of sustainability to unleash a momentum of innovation and significantly shape the future of the healthcare industry," says Philip Sommer, Healthcare Advisory Leader at PwC Switzerland. The authors elaborate on what this momentum looks like in concrete terms in the impulse paper:

Reduce direct and indirect costs: Swiss hospitals can save substantial resources and reduce (special) waste in the short and medium term.
Maintaining energy supply security: Independent energy supply and heating with electricity is becoming increasingly important, especially for large-scale consumers.
Attracting skilled workers: Those who position themselves sustainably gain a decisive competitive edge in the battle for qualified personnel.
Meeting new reporting obligations: The extended reporting obligations of publicly traded companies since January 1, 2022, come into play for a hospital if, for example, it wants to finance a new building on the capital market.
Preventing a health crisis: Hospitals will soon no longer be able to cushion a continued increase in illnesses associated with the climate crisis.
Innovate and differentiate: The fine art of innovation is to combine digitization, data science and sustainability into resource-efficient solutions.
Supporting national and international climate targets: If the world and Switzerland are to achieve net zero by 2050, everyone must help - including service providers.

In the final chapter of the impulse paper, the authors make ten recommendations for action. These can be summarized as follows: Those who embrace the facets of sustainability can actively position themselves in an increasingly competitive environment and better meet the growing regulatory obligations and demands of their stakeholders. The transformation towards sustainable hospital management requires innovation. It can significantly optimize profitability and future prospects. There are therefore many opportunities, and PwC's experts agree that this potential must be exploited. Source and further information: www.pwc.ch. The impulse paper can be download here.

This article originally appeared on m-q.ch - https://www.m-q.ch/de/schweizer-spitaeler-nachhaltigkeit-lohnt-sich/

Ethical Hacking: Programs for Small Businesses and Communities

How can small organizations, even with limited resources and IT expertise, gain easy access to bug bounty programs in order to effectively increase their IT security? Finding this out is the goal of a study launched by Bug Bounty Switzerland together with the Zurich University of Applied Sciences ZHAW, which is supported by the Swiss innovation funding organization Innosuisse. In a preliminary project, the [...]

Editorial - 21 March 2022

How can small organizations, even with limited resources and IT know-how, gain easy access to bug bounty programs in order to effectively increase their IT security? Finding this out is the goal of a study launched by Bug Bounty Switzerland together with the Zurich University of Applied Sciences ZHAW, which is supported by the Swiss innovation funding organization Innosuisse. In a preliminary project that recently got underway, the target group of SMEs and municipalities is first being investigated to understand what special needs these organizations have, where hurdles to ethical hacking lie, and how a suitable offering would have to be designed.

Ethical Hacking: The Bug Bounty Concept

The bug bounty concept, i.e. the search for vulnerabilities in IT infrastructures by ethical hackers who are rewarded for their findings, has now arrived in Switzerland - not least thanks to the pioneering work of Bug Bounty Switzerland. With its comprehensive range of services (from consulting, program development and customer support to assistance in closing security gaps) and its own platform hosted in Switzerland, the company has succeeded in making bug bounty programs accessible to more companies. Nevertheless, today it is primarily larger organizations such as the University Hospital Zurich, Ringier, Valiant Bank, the Baloise Group and BKW that run ongoing ethical hacking programs. With the joint research project with the ZHAW, Bug Bounty Switzerland is now pursuing the goal of further reducing the complexity of the method so that small organizations can also gain access and be empowered to continuously improve their information security. In view of the often scarce financial IT resources in small organizations, the preliminary study aims to find out which alternative financing models are conceivable and which non-monetary incentives could be offered to ethical hackers. There is also the question of how to provide the expertise needed to deal with the identified vulnerabilities. In particular, external service providers who take care of the management of IT systems as outsourcing providers must also be involved. And finally, the researchers are also interested in the extent to which a community of bug bounty users could be useful for exchanging information with each other and with ethical hackers.

No digitization without IT security: "Digital Trust

IT security is relevant for everyone who relies on modern business models and processes in the context of digitalization. After all, the digital transformation can only succeed if users and customers have confidence in the processes and security of their data and these remain operational. This is also referred to as "digital trust". However, this trust is at risk if new data leaks occur every week and security gaps can be exploited. SMEs and municipalities are also increasingly falling into the clutches of cyber criminals. "If the digital transformation in Switzerland as a whole is to succeed, we must not neglect SMEs - or the public sector - in terms of security," says Peter Heinrich from the Process Management and Information Security Unit at the ZHAW School of Management and Law. It is not enough to simply point out security gaps: "We have to create real capacity to act. Organizations must be given the means and know-how to correctly assess their vulnerability and make sensible decisions. We therefore want to find out where they need help to help themselves."

A Swiss ecosystem for dealing with vulnerabilities

In a follow-up project, Bug Bounty Switzerland and ZHAW want to work on the further development of Bug Bounty Switzerland's platform into a Swiss ecosystem for holistic vulnerability management. This should connect all stakeholders (in addition to ethical hackers, e.g., authorities and suppliers) in a continuous information security process and also be accessible and affordable for SMEs, micro organizations and public administration. "We live in a networked world. We have to get a grip on protecting Switzerland as a business location on the global network together," explains Sandro Nafzger, CEO of Bug Bounty Switzerland. "As a Swiss bug bounty pioneer, we want to contribute to the security of the country and the success of the digital transformation: together for a secure Switzerland." Source and further information: www.bugbounty.ch

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ethical-hacking-programme-fuer-kleinunternehmen-und-gemeinden/

Violetta for BnB Switzerland: Once everything new please

Over the past two years, Violetta Digital Craft has given the "BnB Switzerland" brand a completely new face on all digital channels. The name was changed from "Bed and Breakfast Switzerland" to "BnB Switzerland", as well as a comprehensive rebranding and the creation of a new design system. At the beginning of the process, the agency worked with the client to define [...]

Editorial - March 17, 2022

Over the past two years, Violetta Digital Craft has given the "BnB Switzerland" brand a completely new look on all digital channels. The name was changed from "Bed and Breakfast Switzerland" to "BnB Switzerland", a comprehensive rebranding was carried out and a new design system was created. At the beginning of the process, the agency worked with the client to define a comprehensive content strategy and the technological framework for the project. The aim was to get the most out of the available resources - and if possible a little more. While the international competition is present all over the world and has to divide up its resources, BnB Switzerland can focus entirely on the Swiss market.

Proven values reinterpreted

Don't destroy what works: This motto also applies to BnB Switzerland. The red recognition board, which hangs in the shape of a house roof on BnB accommodations throughout Switzerland, is well-known. That's why the best elements were taken from the existing presence and given a comprehensive facelift.

Navigation and information architecture

Users are guided through the various websites via a clever navigation system. New offers are displayed from each page, which the customer can book directly. The structure was developed and designed based on a keyword analysis and with user experience in mind. If required, seasonal stories, news and tips can be integrated. This should give the offers more context and depth. In addition, each "category" functions as a separate landing page. This gives customers numerous entry points to the BnB Switzerland website.

Responsible at BnB Switzerland: Dorette Provoost (Managing Director), Jennifer Provoost (Deputy Managing Director / Product Management). Responsible at Violetta Digital Craft: Elias Emmenegger, Lukas Hausammann (concept, design & overall responsibility). External partners: Hayloft IT (Application), Fourward (Google Ads).

Marius Bear becomes brand ambassador for Eventfrog

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog will give the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and becoming a brand ambassador. Eventfrog [...]

Editorial - March 17, 2022

On Thursday, the startup announced the partnership with the ESC singer in a statement. The collaboration between Marius Bear and Eventfrog gives the singer access to an ideal advertising platform for his album and associated tours in Switzerland, it said. "I'm really looking forward to the collaboration and to becoming a brand ambassador. Eventfrog is committed to the cultural landscape and us artists. I can wholeheartedly stand behind that and champion the event revolution," Bear says of the collaboration.

Connecting values and goals

Marius Bear is not Eventfrog's first ambassador. Guitarist Zlatko Perica, better known as Slädu, joined the start-up back in 2021. According to Slädu, it is obvious why Marius Bear was chosen as an ambassador: "For me, Marius Bear stands for the same values as Eventfrog: a visionary, innovative, combative and culturally committed. The match is more fitting for me than I could have dreamed of. Just like Eventfrog, it is a likeable, up-and-coming underdog with international potential." Marius Bear, whose real name is Hügli, grew up near Appenzell. He only got into music in his early 20s after receiving compliments on his voice at recruit school. He initially tried his luck as a street musician before moving to London to study music at the British and Irish Modern Music School. He won the Swiss Music Award in 2019 and will represent Switzerland at the Eurovision Song Contest in 2022.