Marco Bertoli brings more than 20 years of experience in the digital recruiting industry, including in various management positions at Monster, most recently as Regional Senior Vice President Central Europe. Before joining JobCloud as Head of Sales Operations in 2021, he supported the group as a consultant in the integration of the pay-per-performance business into its core portfolio.

Davide Villa will take over the position of Chairman of the Board of Directors (CEO) of JobCloud from February 2025. In this role, he succeeds Axel Konjack, Head International Marketplaces and member of the Ringier Group Executive Board, who will join the JobCloud Group's Shareholders' Committee as Deputy Chairman of the Board of Directors together with Daniel Mönch, Chief Portfolio Officer and member of the TX Group Executive Board.
Villa has many years of industry experience in recruitment management and the job platform business. Among other things, he was Chairman of the Board of Directors of Jobs.ch, CEO of Monster Central and Eastern Europe, Chief Revenue Officer and Senior Vice President B2B of Xing, Marketing and Business Development Director of Idealjob and COO of Jobpilot.

Hospital information systems are at the heart of modern hospitals. They control the flow of information, process sensitive patient data and ensure smooth processes in the hospital environment. An investigation by the National Cyber Security Test Institute (NTC) has now revealed that the cyber security of these essential systems is inadequate in many cases. 

Results of the analysis

According to the report, serious security vulnerabilities were found in all the systems examined. In total, the report identifies more than 40 medium to severe vulnerabilities. Three of these are of the highest criticality. Solutions based on outdated architectures were found to be particularly vulnerable. The main problems include fundamental architectural issues, missing or improperly implemented encryption, vulnerable peripheral systems and insufficient separation between test and production environments, according to the report.

Tests have shown that some of the identified vulnerabilities allow full access to patient data and systems within a few hours. While most of the relevant vulnerabilities have since been resolved or mitigated, some fundamental problems require a comprehensive redesign of the software architecture, which, according to the manufacturers, will take several years. In addition, several critical vulnerabilities in peripheral systems were discovered during the analysis that were not part of the defined scope of the audit, but were recognized as incidental findings due to their conspicuous nature. 

The report deliberately refrains from giving details of the weaknesses. Instead, it provides general information about the NTC Vulnerability Hub as well as targeted notification of the affected hospitals via the Cyber Security Hub (CSH) of the Federal Office for Cyber Security (BACS).

Recommendations for hospitals

The report contains eight key recommendations for the sustainable improvement of cyber security in Swiss hospitals. These include taking cybersecurity requirements into account as early as the IT procurement stage and conducting regular vulnerability analyses for ongoing monitoring. In smaller hospitals in particular, responsibilities with regard to cyber security must be clearly defined and the necessary resources made available. In addition, increased networking between hospitals and access to the Cyber Security Hub (CSH) of the Federal Office for Cyber Security (BACS) is recommended.

Source and further information: www.ntc.swiss

This article originally appeared on m-q.ch - https://www.m-q.ch/de/gravierende-sicherheitsluecken-in-klinikinformationssystemen-entdeckt/

After more than two years on the market, Boom Creative Studio has established itself as a creative force. Previous successes include campaigns for brands such as Migros, Yallo, Ovo and Qoqa. "From the very beginning, our creatives have created the feeling of a Boom family with their vision and commitment," emphasizes founder Annina Zimmermann.

The team has now been joined by Vera Hartmann and Ruwanie Hayoz. Vera Hartmann has 20 years of experience as a photographer and has been supporting the studio as a production assistant since spring. "I'm looking forward to supporting up-and-coming creative talent in a dynamic environment," says Hartmann about her new role.

After four and a half years as an agency producer at Wirz, Ruwanie Hayoz is moving to Boom on the production side in order to concentrate more on creative realization. Boom Creative Studio convinced me because it perfectly captures the spirit of the times. I'm looking forward to the new challenge and to expanding my knowledge here," explains Hayoz.

With the addition to the team, Zimmermann is looking forward to the future: "The rapid developments in the field of artificial intelligence challenge us to think creatively and set new standards. With unconventional approaches, we want to actively shape the possibilities of these technologies together with our creatives. Our goal is to work with our customers and partners to create a future that thrives on innovation and inspiration."

Technology, data protection and addressing target groups will be the focus of marketing and media strategies in 2025. According to an analysis by Teads, five trends in particular will shape developments.

More engagement with omnichannel videos

Campaigns that run seamlessly across different screens are becoming increasingly important. Omnichannel video strategies ensure cohesive and effective coverage that runs seamlessly across all screens. The focus is on higher visibility and stronger target group engagement.

Reconciling personalization and privacy to increase impact

Advertisers are increasingly turning to contextual targeting to meet privacy requirements while creating personalized experiences. An effective solution because it seamlessly aligns ads with real-time content and environments - without invasive tracking.

Creating trust and relevance in premium environments

High-quality advertising environments have a positive impact on both brand perception and campaign performance, making them a promising option for advertisers seeking a balance between brand image and reach.

Relevance through meaningful moments

From global events like the Olympics to everyday cultural events, brands that adapt campaigns to global or cultural events achieve higher engagement rates and stronger customer loyalty.

Attention at every point of contact through AI

Creativity and technology: New tools such as AI-supported voiceovers or on-demand CTV formats help advertisers to communicate messages effectively across different channels.

The complete analysis and further insights have Teads recorded in an e-book.

Delica is continuing its three-year collaboration with Promotion-Tools. Following a successful pitch, Promotion-Tools secured the contract for a further year. The aim of the partnership is to convince customers of the quality of "CoffeeB" products and boost sales through tastings and training courses such as the Delica Sales Academy.

Every year, Promotion-Tools carries out around 1500 assignments, including in Migros stores, at Manor, Fust and MediaMarkt. The Sales Academy has established itself as a key instrument: Sales talents are promoted through training and a leaderboard system, which makes sales promotion particularly successful in electronics stores such as Fust and MediaMarkt.

In 2025, the Sales Academy is to be extended to all Delica categories and optimized through data-based reporting. The collaboration will continue to be characterized by a focus on innovation, quality and a trusting partnership.

Swiss International Air Lines (Swiss) is expanding its payment options: With immediate effect, flight tickets and additional services such as seat reservations or baggage bookings can be paid for using the Swiss payment app Twint. This new payment method is available both in the Swiss app and on swiss.com, provided the flight is departing from Switzerland.

"The integration of TWINT as a payment method is a further step towards offering our passengers even more choice at the booking stage and making travel easier and more personalized," explains Heike Birlenbach, Chief Commercial Officer at Swiss.

The cooperation underlines the close connection between Swiss and Swiss companies. "We have always been committed to Swissness and are delighted that our customers can now also buy their flight tickets with the leading Swiss payment app," continues Birlenbach.

Adrian Plattner, Chief Sales Officer of Twint, adds: "By linking Twint and Swiss, we are strengthening the user experience and bringing Switzerland's leading airline together with the most popular Swiss payment method."

Contcept Communication is delighted to have a new, well-known client: The Swiss Science Center Technorama is now relying on the expertise of the agency from Zurich, Lausanne and Berlin. The collaboration includes media relations, storytelling and influencer marketing. Contcept also manages Technorama's social media channels, including Instagram, Facebook and LinkedIn.

With over 600 experimental stations on an exhibition area of 7,000 square meters and a 15,000 square meter park, Technorama is one of the most important institutions of its kind in Europe. In 2024, the Science Center set a new record with almost 370,000 visitors. With the ambitious "Technorama 2050" project, the non-profit foundation is planning extensive renovations, modernizations and expansions by 2030.

"We are very much looking forward to working together," says Ilona Schönle, Head of Marketing and Communication at Technorama. "With Contcept Communication, we have an agency at our side that has the best contacts in the media and has mastered the art of storytelling on all channels."

Barbara Ryter, Co-CEO of Contcept Communication, adds: "The Technorama is very well known and has many extraordinary, surprising stories to tell." She is managing the mandate together with junior consultant Claudia Jutz.

2025 marks the start of a profound transformation of enterprise software. It will go beyond the previous democratization of software development and engineering using generative AI and will change the previously stable software workflows. This is how Induprakas Keri, Senior Vice President and General Manager Hybrid Multicloud at Nutanix, sees the near future. "This year, a new type of software will come onto the market that learns from its application and improves the user experience and productivity of development teams independently, i.e. without active programming," says the expert.

Cooperation with the help of AI agents

In addition to self-optimization, the topic of cooperation will become increasingly important. This involves the collaboration of AI agents that can also conduct negotiations. "For companies to benefit from this, they need employees with the appropriate skills, processes and technologies," explains Debo Dutta, Chief AI Officer (CAIO) at Nutanix. New reasoning models, including open source models, would give AI models additional capabilities. Dutta assumes that AI inferencing will continue to gain in importance due to the increasing spread of reasoning models and agents.

In his opinion, new technologies and architectures will emerge to support the new generations of models and multi-agent systems. For example, in-memory computing will become popular in order to overcome the memory wall. In addition, entire memory controllers will run on intelligent network cards. His colleague Keri agrees and expects the power consumption of AI inferencing, especially at the edge, to become a serious challenge: "Contrary to popular belief, inferencing will be the real power guzzler, rather than training."

Also a consequence of AI in 2025: electricity consumption as a cost driver

As power consumption increases, so do the costs for companies. According to Dutta, this is mainly due to the scaling of the computing capacities required for inferencing. Companies therefore need to rethink their expenditure on infrastructure and energy.

To ensure that investments and operating costs do not jeopardize the success of AI projects, companies should use artificial intelligence in particular to "identify inefficiencies and automate labour-intensive processes", according to Tobi Knaup, General Manager Cloud Native at Nutanix. He recommends: "IT managers should pursue the strategy of financing AI with the help of AI." IT itself is under pressure to work with maximum efficiency and should therefore decommission products that do not use AI.

According to Rajiv Ramaswami, President and CEO of Nutanix, Nutanix itself is aiming for a 25 percent increase in development productivity: "We will use artificial intelligence to generate code for unit tests and a range of other functions." These and similar projects will become a reality in 2025 and will spread to more and more areas of the company with the emergence of new AI applications.

Source and further information: www.nutanix.com

This article originally appeared on m-q.ch - https://www.m-q.ch/de/ki-im-jahr-2025-zwischen-selbstoptimierung-kooperation-und-effizienz/

The aim of the mandate is to support companies, especially SMEs, in the coming years in the consistent implementation of the Energy Strategy 2050 and the achievement of the net-zero target by 2050 and to motivate them to plan energy efficiency and decarbonization measures.

Scholz & Friends impressed with an integrated marketing and communication concept that positions SwissEnergy as a "navigator" and competent supporter for the diverse sector-specific needs of the Swiss economy. With orchestrated measures from the areas of umbrella communication, community management, CRM and impact measurement, Swiss companies are accompanied along their customer journey on their individual path to net zero. The aim is to provide the necessary information, advice and funding opportunities from SwissEnergy and also to involve industry associations and partners.

"Providing new impetus for SwissEnergy's B2B communication with an innovative, orchestrated approach geared towards creative effectiveness is an extremely exciting challenge that we are very much looking forward to," says Mathias Rösch, CEO of Scholz & Friends Zurich.

The collaboration based on the "round table principle" will start immediately with an interdisciplinary team of communication experts from Scholz & Friends Family and the two subcontractors Campaigneers, responsible for community management, and Translingua, responsible for translation services. The first measures will be launched in the course of the year.

As the former Head of Production at Yoveo | Team Farner, Leonie Studer combines many years of experience in management with expertise and a passion for innovation and videos. "I am proud to build on the agency's success, especially after winning the Master of Swiss Web Award last year. With the team, the technologies of tomorrow and our clients, we will make a difference," says Leonie Studer about her new position.

Andreas Herren and Marco Demont are deliberately stepping back from operational management to give Leonie Studer and her team room for new ideas. At the same time, they will remain closely involved as consultants in order to use their experience and networks for the further development of the agency. In particular, their focus will be on networking Yoveo's expertise even more closely within Team Farner and thus with various communication disciplines.

Michel Grunder, CEO of Team Farner Switzerland, welcomes the change: "The move shows a trust in younger talent that was already in place long before the decision was made. This is just as much a compliment for Leonie as it is for Andreas and Marco for their entrepreneurial flair and vision. The entire leadership of Team Farner Switzerland and I look forward to continuing our close collaboration."

Companies such as Apple, Swatch and On owe their international breakthrough not only to technology, but also to design and storytelling. They are examples of how creativity is a key factor for success on the market.

But what does it take for companies to give creativity enough space? And make it a top priority? "Companies need travel companions to support them on this journey," says Thomas Aerni, Partner and Lead Strategy at Comm-unity. They need to understand the value chain on the one hand and be able to provide new impetus on the other - and translate it into practicable solutions. "This is precisely why we have developed our new Comm-unity creative collective AG agency model."

Comm-unity is the result of the merger of the agencies Basel West Unternehmenskommunikation, Sagbar, Visuelle Fabrik and Aerni Digital Solutions. The oldest of its roots goes back to 1969, when Albin Kirchhofer founded the predecessor of Basel West. He focused on content marketing early on, which is why Comm-unity describes itself as a Swiss pioneer in this field.

Community instead of hierarchies

"Our cooperation is not a quick fix, but has grown organically through joint projects," explains Aerni. "We are convinced that we gain strength as a collective - through creativity, collaboration, communication and critical thinking."

The four owners Thomas Aerni (Lead Strategy), Stephan Lehmann-Maldonado (Lead Content), Roman Albertini (Lead Design) and Michael Aerni (Lead Digital) make up the management team. Each of them can look back on a successful entrepreneurial career and is an expert in their discipline. "Each of us masters different tools. The art for us is not just to play sheet music, but to improvise as a collective. This is how we often come up with innovative solutions that lead to eureka moments for customers," says Stephan Lehmann-Maldonado. "For us, community means mastering challenges together - instead of creating hierarchies that divide."

The new creative collective works decentrally from several locations - Basel, Aarau, Bremgarten, Rotkreuz and Zurich. "Our model allows us to feel the pulse of the markets better and be geographically closer to our customers," says Roman Albertini.

In his career to date, Karim Weber has worked in various industries such as telecommunications, insurance, e-commerce, fashion and luxury. Most recently, he was Partner and Experience Director at Addvanto, where he helped shape the strategic direction as a member of the Board of Directors. Prior to that, he headed the "Future Marketing Lab" at Swisscom.

With the appointment of Weber, Elaboratum Suisse is focusing on expanding its consulting services. Meanwhile, as the new Managing Partner of the Elaboratum Group, Marco Schulz will drive forward the strategic development of the entire group while continuing to be responsible for the management of Elaboratum Suisse.